Give an Even Better Gift Card

By Matt Rigdon, July 24, 2012  |  Meet the Blogger  |  More Posts by Matt Rigdon

Since the gift card program started here at Whole Foods Market® we’ve been concerned about the impact our cards may have on the environment. In our last blog post on the topic we talked about our efforts to find a more environmentally sound substrate for our Whole Foods Market gift cards to be printed on. That was over two years ago. I think it’s time for an update on our progress! After moving from virgin plastic to 50% recycled plastic to 85% recycled plastic to 100% recycled plastic (Yeah!) I’m excited to announce that we’re stopping production of new cards on plastic altogether. Instead, our new cards are made with alternative substrates including recycled paper and wood from responsibly managed forests. Our new paper cards are made with 50% post-consumer recycled and Forest Stewardship Council certified material. Some advantages of these paper cards are a reduced carbon footprint, they’re recyclable and compostable and they require less energy to produce the material. To close the gift card life-cycle loop, we accept spent and unusable gift cards at our stores for recycling. To date, our team members and customers kept more than a quarter-million gift cards out of landfills by recycling them. If stacked flat, this would be the equivalent of a sixty-one story building! This doesn’t include the many thousands of cards that are re-used by our stores again and again before being recycled. Our stores are also happy to recycle any plastic cards, even spent gift cards from other retailers. The way we see it, the more we can keep out of landfills the better! We know that the new substrates of our paper and wood cards are not perfect. But we feel that we’re moving in the right direction as we continue to hunt for solutions that require fewer materials, have smaller carbon footprints and are easier to recycle. The new paper and wood cards are in stores now, but you’ll still see plastic gift cards in our stores too, as we deplete our current stock. In the mean time, you can feel good when you give a Whole Foods Market gift card knowing you are giving a special gift and considering the planet at the same time. What would you buy with a Whole Foods Market gift card?

 

34 Comments

Comments

Nicole says ...
What wouldn't I buy?! Probably head to the salad bar first, pick up a kombucha and grab some doggie treats on the way out!
07/25/2012 9:06:22 AM CDT
Helen walsh says ...
Thank you thank you thank you...I just finished watching trailer about the plastic in the oceans and then I saw this- someone is trying to change the way we think. Rock on...may the out of the box thinking start with you and more on like a tsunami wave throughout the world.
07/25/2012 9:07:21 AM CDT
Lindsay says ...
Fruits and Veggies! I love juicing, and Whole Foods organic produce is the way to go!
07/25/2012 9:07:50 AM CDT
Liz says ...
Yummy food, household products, lots of seafood, my dog food, and everything else too!
07/25/2012 9:11:21 AM CDT
Natosha says ...
I would stock up on staples like cereal, beans, crackers, flour, soy milk, etc. I would pick up some household goods like laundry detergent. Then I would splurge on some almond milk icecream and wine and buy myself some new toms.
07/25/2012 9:11:58 AM CDT
Robin says ...
I would continue to buy food for my family and pets, along with my favorite dish soap!
07/25/2012 9:14:49 AM CDT
Ilene says ...
So nice to hear about these improvements! When it's so hot in the summer here in NYC I can spend hours cooling off in Whole Foods Market and Whole Body...especially in the ice cream section! Organic produce, hot & cold bar, ice cream and yogurt are just a few of the many items I'd use the gift card for.
07/25/2012 9:26:34 AM CDT
Katrina says ...
I would grab meat, produce, and some of the amazing cheeses! Then I would pick up some stuff for baking. Whole foods is one of my favorite stores!
07/25/2012 9:31:39 AM CDT
Brynn says ...
I would stock my freezer full of Whole Foods delicious meat! As well as stock up on the organic baby good for my daughter, and healthy snacks for my son! Probably get some dog treats too :)
07/25/2012 9:33:16 AM CDT
Brooke says ...
I'd buy Happy Cow Creamery Milk...and a LOT of it as it goes fast with two two years olds and a Mom & Dad who drink a LOT of coffee!
07/25/2012 9:43:10 AM CDT
Cam says ...
I would buy lots of grill food and have a massive summer cookout! BBQ chicken, ribs, sausages, grilled onions, peppers, eggplant.... the list goes on and on!
07/25/2012 9:43:21 AM CDT
Debbie Furrer says ...
Love to walk around the store and find something new to try , there have been many great discoveries! LOVE WFM!!!!
07/25/2012 9:54:34 AM CDT
Molly says ...
About time! I don't understand why all stores don't do the same things. Gift cards are nice, but I hate that a piece of plastic will end up in a landfill every time I get a giftcard.
07/25/2012 9:55:03 AM CDT
Melissa says ...
Without question, I would definitely frequent the Whole Foods Hot Bar! It is my favorite lunch/dinner option. Plus, I would also purchase the fresh, organic produce!
07/25/2012 9:57:35 AM CDT
Dayna says ...
Grass fed meats of all kinds.
07/25/2012 10:23:30 AM CDT
Meaghann Squires says ...
I would buy my never ending list of food and stock up on our personal care items :)
07/25/2012 11:15:53 AM CDT
Liinda says ...
I would immediately buy fresh fruits from local farmers and a refrigerator full of Greek yogurt. As a splurge, I would visit the amazing cheese section and buy some special cheeses for a neighborhood celebration.
07/25/2012 11:31:25 AM CDT
Kris O says ...
This is awesome; reuse whenever possible. I would love a gift card to stock up on all the grass fed meats and expensive organic/gluten free items my family eats.
07/25/2012 11:52:35 AM CDT
Debbie says ...
grown up soda!! and a ton of other foods. i commend the initiative! can't wait to see them in stores!
07/25/2012 11:52:45 AM CDT
Jennifer says ...
Its summer so I'd have to say Rainer cherries and a nice piece of salmon to put on the grill.
07/25/2012 12:33:58 PM CDT
Nikki M. says ...
I would buy all the things we need for back to school- lunch items, snacks, all things are yummy at whole foods!
07/25/2012 12:48:56 PM CDT
Beth says ...
Fruits and veggies, bulk items, hot bar, you name it.
07/25/2012 1:06:04 PM CDT
Shraddha says ...
stock up on bulk items and use it to buy my organic fresh fruit n veggies... n use it to buy some food frm the hot bar.. n who can forget the yummy mouth watering desserts...
07/25/2012 1:48:20 PM CDT
Brandi says ...
Lots of healthy groceries! Fresh fruits and veggies and many trips through the salad bar and hot bar with the family. Feeding three teenage boys is a big expensive job. Doing it healthy, is even more challenging.
07/25/2012 3:07:51 PM CDT
Janie says ...
I would buy some grass fed milk and butter!
07/25/2012 3:29:21 PM CDT

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