A Better Bag™ — 80% Recycled, 100% Reusable.
Save the Planet While Lunching
That’s right…you can make an impact and help save our planet. Really! Here’s one way to start: Pack your lunch in a reusable bag. Easy and effective. If you stop throwing out a paper sack every day, that adds up. We’ve got you thinking, don’t we?
Reusing means you’re not only using stuff again, it means less energy is being used to make more stuff. And that means you are keeping waste out of our landfills, less energy from being processed and less resources from being consumed — all from bringing a reusable lunch bag. Talk about not taking much to make quite an impact.
Now, keep thinking with us. You’re using that lunch bag again and again. Know what else you’re doing? Saving money. That’s right! A penny saved is a penny earned and you just proved it. Reusing is an eco-nomical thing to do too.
Happy Saving-The-Planet-During-Lunch!
About A Better Bag™
"I am a big believer in doing what you can, even if it's something as small as reducing the amount of plastic we each use daily that ends up in landfills, whether it is plastic bags, water bottles or product packaging. I'm so happy to be working with Whole Foods Market on this project."
— Sheryl Crow
Whole Foods Market® teamed up with pop music icon and environmental activist Sheryl Crow to create a special edition of our signature reusable shopping bag, A Better Bag™. These bags are made from 80 percent post-consumer recycled plastic bottles. In fact each bag represents approximately two or three 20-ounce plastic bottles depending on the size of the bag you choose.
As part of the continued efforts to care for our communities and environment, Whole Foods Market® and Sheryl Crow are using this campaign to help raise awareness for the Natural Resources Defense Council (NRDC) and its Simple Steps program. Whole Foods Market® made a donation to the NRDC in support of their initiative and each bag bears the SimpleSteps.org web address encouraging shoppers to learn more about how they can get involved.