Whole Story

The Official Whole Foods Market® Blog

The Whole Deal™ and A Value Tour

No Cook Meal Solutions


How Tweens & Teens Benefit from Natural

U.S. Peppers Get the Okay

Break out the pico de gallo and chips! The FDA is advising consumers that raw jalapeño and Serrano peppers grown in the United States ARE NOT connected with the current Salmonella St. Paul outbreak and consumers can eat them without concern of contamination. So we are back in business offering ONLY U.S. grown jalapeño and Serrano peppers. In our prepared foods, we are using U.S. raw jalapeño and Serrano peppers or canned, pickled or cooked varieties, which have been okay all along – only raw peppers were of concern.

Seared Beef Salad with Fresh Basil Pesto and Arugula

Watch Secret Ingredient host Mark Law and Denver chef Elise Wiggins of Panzano prepare homemade pesto and pair it with grass-fed beef and a simple arugula salad. Get the Recipe: Seared Beef Salad with Fresh Basil Pesto and Arugula

Myths and Misconceptions: MSG

Every week I see dozens of myths and misunderstandings about food and our company come across my desk, confused thoughts ranging from "Everything Whole Foods sells is organic" to "Canola oil is a secret poison" to "Whole Foods Market is owned by Paul Newman." This is the first in a series of posts aimed at sharing - and clearing up - some of the more po


Slow Food and Carlo Petrini Podcast

The New York Times ran an article Wednesday called "Slow Food USA Preps for Its Big Moment" about the Labor Day weekend Slow Food Nation event in San Francisco. An interesting read.

The Whole Deal™ & Price Comparisons

Today, In addition to our featured customer tip, we wanted to share some links to what other media folks are saying about Whole Foods Market's pricing.

Full Circle Compost and Hungry Mother Organics

On June 25th, we welcomed a new store in Reno, Nevada. There are many green aspects of our new store from skylights to new LED lights in frozen cases. One of the most exciting is a new partnership with Full Circle Compost and Hungry Mother Organics. At Whole Foods Market our sustainability goals include moving to zero waste by keeping organic waste out of landfills. Since the city of Reno doesn’t compost, Full Circle is going to take our food waste and make it into compost for us. Full Circle recycles organic waste into high quality soil amendments and custom soil mixes for the Reno area.

Couscous — A "Go-To" Staple


Terra Ceia Farms

Join our South region as they hit the backroads and discover the stories of the people and places behind local and regional foods found in their stores. They’ll travel the farm-to-market roads and interview farmers and producers whose passion it is to produce the highest quality, best tasting food available.

We’re all a-Twitter

You may have noticed that we’ve been getting a bit friendly out here on the interwebs. With the launch of Whole Story, our new Facebook page and our new Twitter account, we’ve been busy looking for ways to connect with you! In celebration of recently hitting the 1,000th-follower mark on Twitter, we thought it would be cool to give back to our Twitter followers.

Seared Halibut with Cherry Tomatoes, Fennel, Cucumber and Mint

Secret Ingredient host Mark Law and Denver chef Jean Philippe Failyau of Osteria Marco take the mint out of the mojito and add it to a fresh summertime salad of cherry tomatoes, fennel, red onion, cucumber and mint, served over seared halibut.

Whole Planet Foundation Helping Through Microfinance

Antioch Farms

Join us as we hit the backroads and discover the stories of the people and places behind local and regional foods found in our stores. We'll travel the farm-to-market roads and interview farmers and producers whose passion it is to produce the highest quality, best tasting food available.


Customer Tips

Hey there. It's The Whole Deal™; value tips time again! If you haven't checked out all of the fantastic tips for saving while shopping at Whole Foods Market, you've got to go to The Whole Deal™.

When It's Hot, Get Hotter

Ever wonder why we tend to be drawn to spicy peppers in the summer when it’s already hot? Tune in to our podcast to hear chef Juan Pablo Chavez answer that question and chat about the different types of chile peppers and how to pickle your own peppers. I haven’t tried it yet myself, but it sounds super easy.

My Aquaculture Journey

I am at the new Whole Foods Market store in Tribeca, NYC perusing the seafood counter on a most exciting day.


Fun in the Sun

Hey everyone! It is summer time and it is officially the time of year I miss my hometown area the most. I grew up spending summers in Surf City, NJ on Long Beach Island and spent probably 8 hours a day in the sun. Well, now we know that is not the best idea and also that if you are going to surf the summer away, you better be wearing some strong sunblock.

Crawfish Cakes with Orange-Chili Vinaigrette

Laughing Giraffe Organics

The best part of my job as administrator of our Local Producer Loan Program isn’t giving out loans to our small producers – it’s watching loan recipients use those loans to grow their businesses. In the year and a half since we launched the program, Whole Foods Market has provided loans to 29 small producers of products ranging from grassfed beef and honey to wine sorbet and body care products.


So you've changed your light bulbs. Now what?


Value Tips from Customers

Time for our weekly The Whole Deal™ post. If you're just joining us, these are tips from real live customers who are sharing their ideas about saving while shopping at Whole Foods Market. Got a tip of your own?

Fresh Summer Corn

Fresh corn – especially corn eaten right off the cob – just screams “summer” for me. On this podcast, I talked with produce expert James Parker to find out about the different varieties of corn, how to pick the best and how to cook those yummy ears. Of course, how you eat your corn on the cob is a personal choice – do you eat horizontally across the cob or bite around the cob in a circular pattern? Listen in and share your corn thoughts.

Natural Salon Part 2: Cuts and Styling

Fancy Food Scoop

I’m recently back from a trip to New York City where I attended this summer's Fancy Food Show. For the past 50 years, the National Association for the Specialty Food Trade has sponsored these events to show off what’s hot and new in the specialty food marketplace.

Homemade Greek-Style Veggie Burgers

Root Soda Done Right

I love working with family-owned businesses, especially those that truly believe in what they do. Maine Root Soda Company, based right here in Austin, TX, is one of those companies.

Eating Local When the Dog Days Come Early

About the only things sprouting up on lawns this summer in central Texas are "Alarm Stage Drought" signs.


More Customer Tips

Yep, we're back with more awesome customer tips for saving while shopping at Whole Foods Market. You keep sending them, and we'll keep picking best of the best tips to feature in our Whole Story blog. Customers with featured tips each receive a $25 gift card. Here are our three faves for this week.

Frozen Treats

popsicklesSummer is officially here and, to me, 4th of July celebrations seem like the perfect place to indulge in a bit of frozen fun.


Natural Salon Part I: Ingredients to Look For

Chews Wise with John Mackey

In a wide ranging interview posted to his blog Chews Wise, Samuel Fromartz, author of Organic, Inc: Natural Foods and How They Grew, talked to Whole Foods Market CEO John Mackey about "the Wild Oats deal, rising food prices, the company's soon-to-be-launched meat ratings system, and the prospects for sustainable seafood." This is a great read for anyone interested in the natural foods industry and Whole Foods Market in particular.