Whole Story

The Official Whole Foods Market® Blog

What We're Reading

As a child, Halloween was my favorite holiday - an excuse to wear an outrageous outfit and walk around my neighborhood getting free candy - what was there not to love?  Sadly, I'm a few years past my trick-or-treating prime (though I still enjoy those crazy costumes!), but thankfully there are many bakers out there making sophisticated Halloween treats right in their own kitchens!  Check 'em out.

At Home with Kim Vallee

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The Mystery of the Pumpkin

Photo courtesy of julianmeade via Flickr

The Whole Deal™ on Bulk

One of my favorite aisles to walk down in any Whole Foods Market is the bulk section.  Towering clear bins brimming with grains, dried beans, dried fruits, nuts, spices and more - all waiting to be weighed out and taken home -

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Soups and Chilis

Pictured above: Italian Wedding Soup with Vegan Meatballs With the change of the season, we start craving warm and nourishing soups and chili. Lucky for us, there are many ways to have a great meal like this without putting a strain on our wallets. They are great for feeding a crowd as well as freezing for a quick meal later. Listen in as nutritionist and natural foods chef Alana Sugar shares her tips for delicious soups and chili.

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Shrimp and Mangroves

Shrimp farming and healthy mangrove ecosystems…Can the two go hand in hand?

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Be Good To Your Whole Body with Private Label

What We're Reading...

The distinct chill of fall is in the air and I've started engaging in the usual rituals of preparation for cold weather — unearthing my pullovers and sweaters and hypoallergenic comforter.  I'm cancelling items on my social calendar in favor of curling up at home with a pair of knitting needles and a few skeins of yarn.  And with all this newfound time at home, I'm dreaming of roasting butternut squash with sage, baking a silky cinnamon spiked
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On the Road with Michael Franti

Michael Franti is an American poet, musician, and composer. He is the creator and lead vocalist of Michael Franti & Spearhead, a band that blends hip hop with a variety of other styles including funk, reggae, jazz, folk, and rock. He is also an outspoken supporter for a wide spectrum of peace and social justice issues. And he is today's guest blogger!
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Budget Recipes from our Readers

In our Budget Recipe Challenge, we got some excellent recipes and money-saving tips from a seasoned group of food bloggers.  After going through our comment

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Budget Recipe Challenge Wrap Up!

We know you've all been eagerly awaiting the results of our Food Blogger Budget Recipe Challenge and we're pleased to announce that the winner, by overwhelming audience voting is....

Peak Pick: Apples

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Sacha Inchi

It all started with a brief conversation at the Fancy Food Show in New York City in July of 2007.  The owner of a company was telling me about an idea for a new product. “What’s it called?” I asked inquisitively. “Sacha Inchi," he said. “Uh…I’ve never heard of it.” I replied.  I asked him what it was. “It’s the next cool thing.” he predicted.

Blumetti's Gourmet Foods

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Black Pepper-Crusted Salmon with Littleneck Clams and Chorizo

What We're Reading...

With the presidential debates drawing to a close this week and Election Day coming up, we're finding that everyone's got politics on their mind - and for good reason.  This week's featured read is from Michael Pollan who wrote a thorough and detailed open letter to our next 'Farmer-in-Chief' in last Sunday's New York Times Magazine's Food Fights! issue.  He encourages the US's next leader to bring the important issue of food quality and safety into the disc
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Koch’s Turkey Farm

Mayan Beekeeping Survives Today

HoneyImagine a world where honey bees are your family’s livelihood. The hives are tucked deep in the jungles of Chiapas and Quintana Roo, and have been tended by Mayan communities for generations. Although there is a centuries-old beekeeping tradition there, honey production has only recently been recognized as a viable and stable income opportunity in the global market.
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The Whole Deal™ on Coupons

Can you say great deal?! Print out our new coupon — $5 off any $25 or more purchase in any of our U.S. stores – good from now until October 22, 2008. This coupon has now expired!

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Sheryl Crow + Whole Foods Market + NRDC = A Better Bag

Preparing Pasta

One of the simplest meals to prepare is pasta. For novices as well as experienced cooks, pasta opens the door to many value-focused meals. Listen in as nutritionist and natural foods chef Alana Sugar shares her tips for enjoying pasta on a budget. Here are a few of our favorite pasta recipes. What are yours?

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Strauss Free Raised™ Veal

One of our vendors was featured on Oprah today for their innovative calf raising practices.

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East Coast Apple Season

Josiah provided this field report from his visit to these orchards in early September.
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Frascatelli Carbonara with Sweet Corn

The Newest Teens for Safe Cosmetics Chapter

From Aline, The Hockaday School • Dallas, TX
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What We're Reading...

Okay, we're cheating a little this week and perhaps this post would be better named "What We're Watching..." 'cause that's been the preferred method of media consumption this week. A friend of mine reminded me of some excellent TED | Talks that I'd encouraged him to listen to a few months back.

The Whole Deal™ on "Frugal Fun"

We often get stuck in our own ruts without realizing.  We buy the same grocery items week after week, make the same dishes again and again and wonder why we get bored with eating at home.  This week, we challenge you to look a

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Polycarbonate Plastics and Bisphenol A

We encourage you to join in the
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Peak Pick: Pumpkins

Pumpkin Carving 101 My neighborhood in Santa Cruz is the area Mecca for all things Halloween. We moved there in October of 2002 and I was mowing the front yard one day when a neighbor came by to introduce himself. He asked me if we knew about Halloween and how much candy did we buy. I said no and a 100-piece bag. He said we would need three times that much and he was right — 300+ kids and four super size bags of candy later and my family realized we were in Halloween heaven. The 2005 backyard harvest

Mature Makeup

Curious about the best ways to apply makeup for mature skin? It’s no surprise that natural products provide the best approach for keeping the skin looking and feeling radiant. Join us in Manhattan as we watch a makeup artist at work. Learn about powerful ingredients and tips for applying natural face care products and makeup for beautiful maturing skin.

The Power of Small Things

Banana Bread Two Ways

Jaden Hair of Steamy Kitchen

Each of our six of our finalists for the Food Blogger Budget Recipe Challenge will be featured in a blog post here. Read about them and check out their featured recipe. By posting a comment on their recipe page, you help determine the winner in our Challenge AND you'll be entered in a drawing to win a $500 gift card!
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What We're Reading...

I think it's pretty safe to say that in these difficult economic times, we're all looking for ways to save a bit of money.  Thankfully, this doesn't mean completely changing your lifestyle.  Some of our favorite 'green' blogs offer up some very do-able, unique solutions for conserving cash.  Check out some of our favorite creative solutions:

Frugal Green Living: Save $1000 Using These 6 Tips

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Katy Zandy of Sugarlaws

Each of our six of our finalists for the Food Blogger Budget Recipe Challenge will be featured in a blog post here. Read about them and check out their featured recipe. By posting a comment on their recipe page, you help determine the winner in our Challenge AND you'll be entered in a drawing to win a $500 gift card!
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Stock Up, Save Money

You've all surely heard the saying that 'less is more' - and while in many cases, this little cliche rings true, Ideal Bite's Tip Library challenges this idea with its post th

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Karina Allrich of Karina's Kitchen

Each of our six of our finalists for the Food Blogger Budget Recipe Challenge will be featured in a blog post here. Read about them and check out their featured recipe. By posting a comment on their recipe page, you help determine the winner in our Challenge AND you'll be entered in a drawing to win a $500 gift card!
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Value at Home — Cooking Dried Beans