California Proposition 37

Whole Foods Market supported California’s Proposition 37 because we believe consumers have the fundamental right to know how their food is sourced, grown and produced. We are disappointed that the initiative did not pass. We do believe that awareness of this issue was significantly raised during the campaign, and we are encouraged by the labeling efforts now underway in many other states. We hope that ultimately these efforts will lead to a single federal labeling standard.

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Why I'm Voting for Prop 37

I've been in the grocery business for more than 30 years. Since I opened my first store in Weaverville, California in 1977, I've talked to customers about everything from diet choices to recipes to organic gardening. Over that time I've had the opportunity to see firsthand what Whole Foods Market customers want­ is information about the food they're buying.

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