Whole Story

The Official Whole Foods Market® Blog

Business is Heroic

By Kate Lowery, January 14, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj, stress that free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. Now is the time to demonstrate to a skeptical world the truth, goodness and heroism of capitalism rather than perpetuate the false stigmas of selfishness, greed and profit maximization. They wrote this book to start a revolution of sorts to help show that businesses are the greatest value creators of all, with the power to push humanity upward for continuous improvement. Check out what John has to say about business being heroic:

Let Conscious Capitalism inspire you. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.