Olowo-n’djo Tchala is the Founder and Director of Alaffia. Alaffia is a US-based company that makes body care products using shea butter sourced from West Africa.

Olowo-n’djo Tchala is the Founder and Director of Alaffia. Alaffia is a US-based company that makes body care products using shea butter sourced from West Africa.
Read on for a chance to win a CD set of Putumayo’s best-selling French collection, available in most Whole Foods Market Stores. Dan Storper is the CEO and founder of Putumayo World Music. UPDATE: Thanks to everyone that entered.
With over 340 stores (and counting!), we’ve got a lot of hidden gems out there. Get the story behind the store in this final post in this eight-store series. Read through them all, maybe your store was featured!
With more than 340 stores (and counting!), we’ve got a lot of hidden gems out there. Get the story behind the store in this series. Maybe your store will be featured next!
With over 340 stores (and counting!), we’ve got a lot of hidden gems out there. Get the story behind the store in this eight-store series. Maybe your local store will be featured next!
Read on to find out how you could win a $50 gift card to Whole Foods Market®. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Belinda A.!
With over 340 stores (and counting!), we’ve got a lot of hidden gems out there. Get the story behind the store in this eight-store series. Maybe your store will be featured next!
Read on to find out how you could win a $50 gift card to Whole Foods Market®. UPDATE: Thanks to everyone that entered. Congrats to our randomly chosen winner, Ken!
With over 340 stores (and counting!), we’ve got a lot of hidden gems out there. Get the story behind the store in this eight-store series. Maybe your local store will be featured next!
Read on to find out how you could win a $50 gift card to Whole Foods Market®. UPDATE: Thanks to everyone that entered. Congrats to our randomly chosen winner, Cimbria!
With over 340 stores (and counting!), we’ve got a lot of hidden gems out there. Get the story behind the store in this eight-store series. Maybe your store will be featured next!
With over 340 stores (and counting!), we’ve got a lot of hidden gems out there. Get the story behind the store in this eight-store series. Maybe your local store will be featured next! (Read on to find out how you could win a $50 gift card to Whole Foods Market®. UPDATE: Thanks to everyone that entered. Congrats to our randomly chosen winner, Courtney F.!)
With over 340 stores (and counting!), we’ve got a lot of hidden gems out there. Get the story behind the store in this series. Maybe your local store will be featured next! (Read on to find out how you could win a $50 gift card to Whole Foods Market®. UPDATE: Thanks to everyone that entered. Congrats to our randomly chosen winner, Stephen!)
When I was pregnant with my second child, I craved hardboiled eggs. At first, I ate them plain or with a sprinkle of sea salt flakes. Then I used them as a sandwich filling at breakfast or lunch. Finally I started making deviled eggs for one…well, technically two. My experimentations with deviled egg recipes ranged from using dry mustard to capers to bacon to chives. As many deviled eggs as I ate from one trimester to the next, I never did get sick of them.
Every month, we are pleased to add many new products to our shelves that have passed the testing and tasting and met our strict Quality Standards. (That means they’re free of hydrogenated fats and artificial preservatives, colors and flavors - wahoo!) And each month, we choose a dozen or so to call to your attention. Here are a handful of new products — or new varieties of old favorites — that we think you'll especially enjoy.
They say the way to a lover’s heart is through the stomach, and while that looks unappetizing in print, we know it’s true. Would your sweetheart be by your side if you’d plunked down a frozen burrito on your first let’s-do-dinner-at-my-place? Didn't think so.
At Whole Foods Market®, we love sharing good food and drink. Whether it’s peak-of-the-season fruit, a team member creation from our bakery, or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too, which is why we’re giving it away! Read on to find out how you could win some free stuff. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Lisa P. from North Carolina!
When it comes to your Thanksgiving meal, we have your back. And your sides, too. And don’t forget dessert!
Chad Sarno is R&D Chef and Culinary Educator for Whole Foods Market®’s Health Starts Here program.
Update: Thank you to everyone who entered! Congratulations to our winner, June, from California!
Halloween is almost here, but that doesn’t mean your everyday makeup has to look like a mask. Natural-look makeup is all about revealing (rather than hiding) your face’s true potential, so your unique inner beauty can shine through.
If you love to cook, and you love to share your cooking with others and you love to write about it, then you should host a Big Feast!

UPDATE: Thank you to everyone who entered! Congratulations to our winner Robyn W. from Wisconsin! At Whole Foods Market®, we love sharing good food and drink.
At Whole Foods Market®, we love sharing good food and drink. Whether it’s a peak-of-the-season berry, a team member creation from our bakery, sausages made in house or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too. So, we’re doing a series of summer giveaways through mid-August. Read on to find out how to enter to win.
It might be mid-August, but it’s still time for Late July! Late July Organic Snacks is on a mission to educate people about organics through their taste buds. As a family owned and operated company, they care deeply about the integrity of their products – which all proudly wear the USDA organic seal! This means they meet USDA National Organic Standards requiring that the crops are grown without the use of persistent pesticides. Those standards also don't allow irradiation, genetically modified ingredients (GMOs) and synthetic preservatives.
Thanks to everyone who shared their favorite Arabic musician for a chance to win a CD set of Putumayo's Arabic Beat and Arabic Groove. Congratulations to Andrea Wolf who was our randomly chosen winner!
Read on for a chance to win a CD set of Putumayo’s Arabic-themed titles, available in most Whole Foods Market Stores. Dan Storper is the CEO and founder of Putumayo World Music.
Have you ever wandered the open-air markets in a North African or Middle Eastern city? The music that seems to radiate from the stores and stalls is infectious and prompts a search for the same music to enjoy in your own home.
Memories of a trip abroad can now live on with Putumayo’s newest release, Arabic Beat, a collection that chronicles the musical creativity of Arabic musicians today. The album revels in artists rarely heard in the West: the unsung stars and hit- makers who shape the region’s music.
Inspired by music from across the globe but true to Arabic music’s deep roots, the sounds of raï’s rolling funk and the shimmering pulse of raqs sharki (“belly dance” music) tell the story of a thriving contemporary scene that stretches across the breadth of the Mediterranean.
Their talent is rare; their job is well done. For the last few months, butchers from our stores across the nation have competed to see who will make the cut and become Whole Foods Market’s 2nd annual Best Butcher.

Congratulations to giveaway winner Denise C. from New Hampshire! Thanks to everyone who entered - we loved hearing what Alaffia's products and story mean to you! Olowo-n’djo Tchala is the Founder and Director of Alaffia. As one of our Whole Trade® vendors he is committed to making sure employees and suppliers receive better wages and working conditions.

Thanks to everyone who entered our Kids for Our Planet essay contest. It was wonderful to read about all of the amazing things these eco-kid heroes are doing.
Thanks to everyone who entered! Congratulations to our 31 winners of $50 gift cards, and our 5 grand prize winners: Emily P. of Austin, TX; Gina T. of Minnetonka, MN; Lavona Q. of Reno, NV; Kathy R. of Naperville, IL; and Janice C.
No other time of year is so richly steeped in tradition than the holiday season, and lucky for us, lots of those traditions involve cooking, eating and sharing great food.
We recently teamed up with our friends at Sambazon to offer one lucky winner and their guest a week-long trip to Brazil, to visit the beautiful beaches of Rio de Janeiro and explore the Amazon Rainforest. Katie T. from Houston, Texas is our lucky winner.
CONGRATULATIONS TO OUR WINNERS KERI FROM AUSTIN, TX, SUDHA FROM MINNEAPOLIS, MN, MICHELE FROM LOUISVILLE, KY, CHARLOTTE FROM EUCLID, OH AND JESSICA FROM HALETHROPE, MD. THANKS FOR ALL OF YOUR COMMENTS!
The Kid-Friendly Cherry Recipe Contest came to a head on Saturday, July 23rd, where the three finalist recipes created by bloggers were pi
There's still time to vote for your favorite photo of cute babies eating their favorite food. We’ve narrowed the field to 50 finalists. Through March 25th, our Facebook fans will be able to vote once a day to help us choose the winner.

You asked for them, and here they are; the 30 entries that won a special place in our heart and a trip for two to Austin, Texas to help us celebrate our 30th birthday.
To help power an afternoon of learning and growing, experts say a nutritious lunch should include lots of fiber and whole grains, some protein and healthy fat, a veggie and just a bit of natural sugar, like a piece of fresh fruit.
Congratulations to JJ and Adrienne for winning their respective cat and dog each a fantastic care package! And thanks to all of you who submitted a response; you gave us lots of ideas for our own pampered pooches and crafty kitties.
Heads up, folks. If you haven't yet entered our contest to win a trip to Cherry Country (otherwise known as the Pacific Northwest), time is running out! You have until July 14th to enter this great trip giveaway.
It’s week three of our collaborative 8-Week Recipe Contest with food52, an online community for home cooks. If you have a great recipe starring fresh cherries, go to the food52 contest page to submit your recipe for a chance to win a $100 gift card from Whole Foods Market.
In case you are just tuning in, we’ve been celebrating April with our Whole Trade™ pineapples that are setting a sweeter standard for quality, as well as environmental and social responsibility.
Sue Swyt is our randomly selected winner of the $25 gift card. Thanks everyone for your entries!
Jackie Shibles is our randomly selected winner of the $25 gift card. Thanks everyone for your entries!
Have you seen No Impact Man? Read on for a chance to win a $25 gift card!
We want to extend our appreciations to the hundreds of folks who responded to two of our holiday giveaways: Jim Brickman's Bag of Goodies and Beautiful World.
Denice H:
Docletic:
Here's mine: Bike to work at least once a week. 
We know our readers are passionate about organics and we're guessing you're a talented lot as well. So we want to make sure you know about the Organic Institute's contest seeking the next "organic idol."
The scoop from their website:
You may recall that we announced the Project Green Prom contest put together by Teens Turning Green. Teens had the chance to make a video and send it in to win a green makeover of their school's prom. Congrats to Claudia O. from Dallas for winning with this video.
We know you've all been eagerly awaiting the results of our Food Blogger Budget Recipe Challenge and we're pleased to announce that the winner, by overwhelming audience voting is....
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!