Whole Story

The Official Whole Foods Market® Blog
May 4, 2017
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mother's day gift ideas

Ask most moms, and what they really want on Mother's Day is to relax and feel appreciated. And while jewelry, DIY artwork and homemade breakfast in bed are all hallmarks of the holiday, we’ve got even more in mind this year. Here are seven Mother’s Day gifts Mom is sure to love.

December 1, 2016
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If you’re hosting friends and family this holiday season, consider a floral arrangement as the finishing touch for the dinner table, dessert bar or cocktail station. We asked our Global Floral Buyers Kate O’Connor and Amanda Rainey for their tips and tricks for buying, arranging and ensuring your flowers look fresh and vibrant long after the party’s over.
November 30, 2016
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Christmas trees, tabletop trees, garlands, and assorted greenery. We've got everything you need to infuse your home with some holiday spirit in our floral department. Read on for decorating inspiration, tips and tricks from a few of our favorite entertaining bloggers.
September 27, 2016
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Every week Whole Foods Market imports Fair Trade roses from Ecuador, and when a 7.8 magnitude earthquake hit the country earlier this year, our floral buyers wanted to find a way to help the thousands of families displaced by the disaster. This week, individual long stem roses will be available for purchase in our floral departments for $2 each, and 100% of the proceeds will go toward a guaranteed $100,000 donation to Hogar de Cristo, an emergency home contruction program.
November 27, 2015
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With the goal of helping to restore forest ecosystems, Whole Foods Market is partnering with American Forests, the largest non-profit membership organization dedicated to planting trees.
June 17, 2015
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In Colombia, families face many obstacles to educational success. Government-funded public schools typically provide only one year of preschool, and many schools operate on a half-day schedule. Working parents with infants and toddlers often struggle to find high-quality child care during those crucial early years. 

Whole Foods Market sources some of our Whole Trade® flowers from Elite Flower in Facatativá, Colombia, where an innovative program provides early childhood education, primary school and scholarships for children of farmworkers.

March 28, 2015
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Toward the end of a long, cold, grey Midwest winter, nothing brightened our home like pink tulips, yellow daffodils or a mixed bouquet.
February 10, 2015
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Flowers are fleeting, but the sentiments they express are timeless. With that in mind, we asked Whole Foods Market® Floral Buyer Diana Westcott for expert tips to extend the life of roses.
February 7, 2015
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Whole Foods Market’s legendary Quality Standards make it my go-to place for Valentine candies, luxurious body care, and Whole Trade® flowers that give back to the communities where they were grown. Here’s a quick run-down of the goodies I’ll be giving as gifts this year.
November 6, 2014
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Fresh, vibrant blooms on a holiday table cover a multitude of hosting sins from children’s toys sprawled out at guests’ feet to the slightly over-toasted sliced almonds in the salad. Flowers make everything better – especially flowers with the Whole Trade® Guarantee.
April 30, 2014
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Whole Trade FlowersOrder Mother's Day Flowers Online

When Julia Ward Howe penned the original “Mother’s Day Proclamation” in 1870, it was a call to action:

April 28, 2014
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For all she’s done, mom deserves flowers that will really wow her. With so many choices it’s hard to pick out just the right blooms. Fear not! Here are some ideas for all types of moms.
March 1, 2014
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Tulips are happiness on a stem. Making a tulip arrangement is a great way to cheer up your winter mood and add a splash of color to your home. There are enough tulip colors to have a different look every week. And because tulips continue to change and grow after they are cut, your arrangements will have a new look every day!

February 1, 2014
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You’ve bought your sweetheart the perfect dozen (or more!) roses for Valentine’s Day. Here are tips to not only make the roses last longer but to also enjoy them through all their stages.
November 30, 2013
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I’ve eagerly awaited the arrival of our beautiful Christmas trees and greens for months. When the tree is up, that’s the day the party starts!

November 19, 2013
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Accent your Thanksgiving table with a centerpiece you make yourself. Autumn yields such fabulous colors and textures, it’s easy to create your own arrangement and have fun doing it!

Gourgeous Gourds

February 24, 2013
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Do you suffer from OBS? See how James, our produce expert, handles his obsession with spring bulb flowers.
February 19, 2013
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Get a big dose of spring with a bunch of colorful, fresh-cut tulips. Follow these simple steps for pretty arrangements that will last longer.
February 10, 2013
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Team Member Dawn shares her poignant story of how her life was changed on her trip to meet the people the Whole Trade Guarantee program helps.
January 28, 2013
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Roses are the tried and true favorite when Valentine’s Day rolls around, but it’s time to put a new twist on this traditional favorite. Choose Whole Trade® roses to show your loved one that you care about them and workers in the developing world.
December 18, 2012
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You can express your personal style with your holiday bouquet and make it last longer, too!
November 25, 2012
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The Christmas Tree brings the spirit of “Peace on Earth, Goodwill Towards Men” into our homes for the holiday.
November 13, 2012
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Fresh, vibrant blooms on a holiday table cover a multitude of hosting sins from children’s toys sprawled out at guests’ feet to the slightly burned sliced almonds in the salad. Flowers make everything better – especially flowers with the Whole Trade® Guarantee.
October 16, 2012
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Whole TradeThe early autumn weather here in Austin has been gorgeous and I’ve loved being able to hang out outside and prep my fall garden. In addition to my usual vegetable beds, I’ve decided to experiment with some lily bulbs.

May 5, 2012
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Mother’s Day is almost here (it’s Sunday, May 13th).

Go ahead, procrastinate. You can run into the corner store and grab some flowers for mom at the last minute. She’ll appreciate them and, hey, it’s the thought that counts, right?

February 14, 2012
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I don’t know if there is anything I look forward to more than the flowers of February.

I love all flowers all the time, but there is something special about the first daffodils and tulips of the new year.

February 9, 2012
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There are all kinds of love, and no one said that Valentine’s Day has to be for lovers only.
February 7, 2012
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Whether you want to send a coded message or just want to please your partner with flowers you know will be appreciated, this Valentine’s Day we’ve got you covered.
February 4, 2012
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Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.
February 3, 2012
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Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.
February 2, 2012
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Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.
December 11, 2011
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From Costa Rican lilies to Ecuadorean roses, our Whole Trade flowers(R) are grown to meet our commitment to ethical trade, the environment and the highest quality.
November 25, 2011
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Whether you’re stuffing a stocking, sending a gift across the country, handing a hostess some holiday cheer or simply putting something special in the hands of someone special, you’re sure to find a gift for everyone on your list at Whole Foods Market.
November 18, 2011
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The holidays are coming, and with them, the many opportunities to share your time with family and friends. One of the things I like to do this is get together and make holiday flower arrangements for our homes.
March 15, 2011
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Learn in the inside scoop on how we transcend crazy weather patterns and harvest conditions to bring spring floral beauty to our stores and your home.
February 11, 2011
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wt_valentines Valentine's Day and roses go hand in hand. And around here we've been thinking about not just how beautiful they are, but about what our Whole Trade Guarantee™ roses give back to the communities where they are grown.
February 6, 2011
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Tell us about your Valentine and you just might win a gift basket full of Whole Trade and Fair Trade treats and a gift card for flowers and more. Hurry...February 10th is the deadline.
December 13, 2010
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Whole Trade lilies bring holiday cheer to you and to others. Learn how Plantas y Flores grows flowers meeting our Whole Trade commitment to ethical trade, the environment and quality products.
November 16, 2010
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Set your table with beautiful flowers while helping others. Learn how Whole Trade™ flowers translate into Gladys feeling respected with fair wages and opportunities for her family.
May 18, 2010
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When it comes to celebrating the pastoral perfection of the early summer blooms, peonies often herald the warmer months’ arrival.
March 14, 2010
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daffodil1As we roll into March, warmer weather finally seems within reach, and an infamously petite blossom starts vying for our attention. Author Gertrude S.
February 23, 2010
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tulip1 Is it just me, or is it starting to feel like winter is really trying to stick around this year?