Whole Story

The Official Whole Foods Market® Blog
June 18, 2013
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When Whole Foods Market announced in March that by 2018, all products in our U.S. and Canadian stores must be labeled to indicate whether they contain genetically modified organisms (GMOs), we said we would provide updates of progress and milestones reached along the way. We have made a start and want to share progress with you.

Two methods of non-GMO verification

June 12, 2013
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Passionate about a healthy planet full of good food? Bees are key. Learn simple steps you can take to help keep the US bee population strong!
June 10, 2013
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"Wait, what?” – you may ask – “A grocery store can be certified organic?” Yes, it can and we are. Here’s what goes into it.
April 16, 2013
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Whether you are already committed to buying non-GMO, or you are just starting to learn about it, here are some key things to know about the Non-GMO Project and what it means when you see our little orange butterfly on a label.
April 14, 2013
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Three years ago, while attending a National Cattleman’s Beef Association trade show, I learned about a new generation of growth promotants for beef cattle. The discussions left me feeling concerned as the conversations were all focused on red meat yield per animal. While I wasn’t very familiar with the term beta agonist (which is a type of growth promotant), the mechanism that was being discussed reminded me of performance enhancement drugs commonly used by athletes.

March 27, 2013
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Steaming helps keep fresh veggies at their optimum for flavor and nutrition. Learn this simple healthy cooking technique and more from Health Starts Here™ chef Derek.
March 8, 2013
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Whole Foods Market commits to full GMO transparency by giving supplier partners five years to source non-GMO ingredients or to clearly label products with ingredients containing GMOs.

Today, we stood up for the consumer’s right to know by announcing that all products in our US and Canadian stores containing genetically modified organisms (GMOs) must be clearly labeled within five years. We heard our customers loud and clear asking us for GMO labeling and we are responding where we have control: in our own stores.

November 5, 2012
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I've been in the grocery business for more than 30 years. Since I opened my first store in Weaverville, California in 1977, I've talked to customers about everything from diet choices to recipes to organic gardening. Over that time I've had the opportunity to see firsthand what Whole Foods Market customers want­ is information about the food they're buying.

September 27, 2012
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At Whole Foods Market, we believe consumers have the right to know how their food is produced and this includes whether or not it contains Genetically Modified Organisms (GMOs).

March 15, 2012
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Let’s put a rest to some rumors!

I answer customer questions here at Whole Foods Market. Lately we’ve been hearing from a lot of customers who’ve seen a news story about our frozen vegetables coming from China. It’s actually an inaccurate four year-old news story that has resurfaced and is making its way around the internet again. I‘m posting here in the hopes of setting the record straight.

The story, which first aired on ABC affiliate WJLA in 2008, paints the picture that organics from China are not possible.

This is simply not true.

February 22, 2012
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Blogger Lisa Johnson set out to feed her family exclusively from Whole Foods Market for a USDA-calculated “thrifty” budget of $491.10 for 30 days. Read about her success.
February 21, 2012
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Blogger Lisa Johnson set out to feed her family exclusively from Whole Foods Market for a USDA-calculated “thrifty” budget of $491.10 for 30 days. Read about her success.
February 2, 2012
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Stop the insanity! I help with customer inquiries here at Whole Foods Market and we’ve been hearing some wild, off-base stories from folks around the country lately.

For brevity’s sake, I’m going to list them here in hopes of dispelling these rumors.

Rumor No. 1: Whole Foods Market has been bought by Monsanto. No! What crazy talk! We’ve never had any affiliation with that company. We are publicly traded; our majority shareholders are listed in documents filed with the SEC and, I promise, Monsanto is not on the list and never has been.

January 12, 2012
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The less you toss the more you save. Can a few minutes of focus on your fridge contents save money AND the planet?
October 7, 2011
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October 24th is a national day of awareness for healthy eating and affordable, accessible food. We’ve joined with Epicurious to help you plan a Food Day event.
September 28, 2011
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Find out what it means for a grocery store to be “certified organic” and why it’s so important to maintain organic integrity from seed to shopping cart.
September 17, 2011
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What does “organic” really mean? Find out the precise requirements and discover why supporting organic agriculture is so important.
September 9, 2011
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This September, we’re celebrating National Organic Harvest Month in our stores across the US and that means we’re celebrating the organic farmers we partner with. Organic farmers not only encourage biodiversity, they depend on it — both above and below the ground.
September 2, 2011
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September is National Organic Harvest Month. Celebrate with us and check out the Top 10 Reasons to Go Organic!
August 28, 2011
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Let’s teach kids a new way to be picky. Pick whole grains, fresh fruits and veggies along with healthy proteins.
August 4, 2011
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Raising organic chicken is no simple undertaking. Learn what’s involved and how our organic chicken suppliers raise their birds.
July 7, 2011
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Miyun Park, Executive Director of Global Animal Partnerships, shares how their 5-Step Animal Welfare Standards are improving the lives of farm animals.
July 5, 2011
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Learn how we are supporting diabetic Doug Masiuk in his historic run across the U.S. to educate about healthier living and thwarting this epidemic.
April 8, 2011
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We do not sell any meat, fresh seafood, produce or dairy products from Japan. Learn more about how we are monitoring food safety and how you can provide assistance to survivors.
February 2, 2011
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We’re providing shoppers a new level of transparency about how farm animals are raised by offering beef, pork and chicken certified under the 5-Step Animal Welfare Rating™.
January 28, 2011
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It is difficult to express how disappointed we are by the USDA’s decision to completely deregulate genetically engineered (GE) alfalfa without restrictions. This news means farmers will now be able to plant Roundup Ready GE alfalfa without restrictions, beginning as soon as this spring.
October 1, 2010
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October 2010 is our first (and hopefully annual) Non-GMO Month, an event that introduces and celebrates the “Non-GMO Project Verified” seal, a first-of-its-kind certification program that Whole Foods Market fully supports.
July 1, 2010
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Grilling can be one of the most satisfying and delicious ways to cook.  You’re outside; cooking over an open flame, sipping a refreshing beverage… it’s hard not to love a good old-fashioned barbeque!
May 11, 2010
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2010 marks a monumental milestone for the Jane Goodall Institute (JGI) and its founder, Dr. Jane Goodall, DBE.
May 8, 2010
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Alice is the founder and president of the National Foundation for Celiac Awareness (NFCA). NFCA’s mission is to raise awareness of celiac disease and gluten intolerance and improve the quality of life for those living with these conditions.
May 6, 2010
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We are excited to announce that Whole Foods Market now offers grass-fed and finished beef in all of our 281 stores in the United States.
April 24, 2010
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Let In your opinion, which of these is the most impactful Earth-friendly effort? Take our poll on green efforts and see how your thoughts stack up with others.
April 19, 2010
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When you buy beef, what are you concerned about? Take our poll on meat standards and see how your thoughts stack up with others. It’s often easy to forget that the burger, steak or drumstick on your plate was once an animal. How was that animal raised? How was it treated? Where did it come from? What did it eat? What about hormones and antibiotics? Was its growth artificially accelerated to get to market sooner and reduce feed cost?

April 17, 2010
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Let What do you love most about local products? Take our poll on locally grown and see how your thoughts stack up with others.
April 13, 2010
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There are lots of things to love about spring but it can be a period of dread in the produce business as we transition from the winter to the summer fruit harvest season. A lot can happen all at once: citrus starts to fade, we start losing variety in hard fruit (apples and pears), and the weather can play havoc on new crop domestic fruit (like berries).
April 12, 2010
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Let We’re taking a poll and we want to know what you think. What is your favorite natural alternative for sweetness in baked goods?  Take our poll and see how your thoughts stack up with others.
April 10, 2010
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Let What concerns you most about the seafood you eat? Take our poll on seafood and see how your thoughts stack up with others. Let’s fish for the future
April 7, 2010
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Let What’s your top reason for choosing organic products? Take our poll on organics and see how your thoughts stack up with others.
April 1, 2010
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Let’s think backwards — to take the food movement forward. No, this isn’t an April Fool’s joke! Every bite has a story. If you don’t know the story behind your food, are you sure you want to eat it? Whether it’s a steak or a banana, your conscious food choices make a world of difference. Watch the video and check out Let’s Retake Our Plates.
March 4, 2010
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chileangrapes1 Due to the recent earthquake in Chile's central regions, we're anticipating a significant shortage of Chilean grapes within the next 10 days. We expect the shortage to extend through early April and perhaps all the way to the first of May.
February 18, 2010
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UPDATE 02/18/10: The comment period has been extended until March 3, 2010  You still have time to have your voice and opinions heard!  The easiest way to send your comments to the USDA is on the True Food Project's Take Action website. ----------------------------------------------------
February 12, 2010
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This just in: The USDA published its final rule on access to pasture for organic dairy animals this afternoon. This enhancement to the National Organic Standards has been in the works for many years, and its announcement is a major victory for organic consumers, the integrity of the organic label, and the lives of organic livestock. While the National Organic Standards already require access to pasture for ruminant animals, this enhancement lays out very specific requirements:
September 12, 2009
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A group of moms, who also happen to be Whole Foods Market Northern California team members, got together and created a "NorCal Moms" Facebook page as a place to offer fellow moms useful information on all aspects of mothering — from choosing healthy foods and products for babies and kids to cool community events.
July 14, 2009
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Organic FoodI was pretty disappointed late last week to learn that there was a smear campaign afoot, by a group claiming that Whole Foods Market is working to "undermine" the integrity of the organic food label. What?!
June 10, 2009
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Rachael is part of our team dedicated to answering emails, letters and phone calls from our customers.
May 4, 2009
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The National Marine Fisheries Service (NMFS), the government agency that's responsible for managing fisheries in U.S. waters, is asking for public comments on proposed policies for addressing what's known in the industry as illegal, unreported, and unregulated (IUU) fishing (a.k.a. pirate fishing) and bycatch (unintentional or incidental catch) of protected species like whales and sea turtles. Okay, there are a lot of acronyms in that first sentence (I even left some out) but the point is: as citizens we have an opportunity to express our opinion about how these public resources are managed.
March 20, 2009
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One of the most important things Whole Foods Market does is expressed in our first Core Value: Selling the highest quality natural and organic products available. You'll find that statement on our walls, our website, our brochures, etc. But what do "natural" and "organic" mean, and who sets the definition? I'll start to get into the nitty gritty details of these questions in this post.
March 13, 2009
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365 Organic KetchupI've been avoiding this post. Not because I don't love talking about what I do, but because I couldn't figure out how to shrink this topic - an overview of our Quality Standards - into an easily digestible post.
October 23, 2008
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Michael Franti is an American poet, musician, and composer. He is the creator and lead vocalist of Michael Franti & Spearhead, a band that blends hip hop with a variety of other styles including funk, reggae, jazz, folk, and rock. He is also an outspoken supporter for a wide spectrum of peace and social justice issues. And he is today's guest blogger!
October 10, 2008
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Okay, we're cheating a little this week and perhaps this post would be better named "What We're Watching..." 'cause that's been the preferred method of media consumption this week. A friend of mine reminded me of some excellent TED | Talks that I'd encouraged him to listen to a few months back.
July 25, 2008
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Every week I see dozens of myths and misunderstandings about food and our company come across my desk, confused thoughts ranging from "Everything Whole Foods sells is organic" to "Canola oil is a secret poison" to "Whole Foods Market is owned by Paul Newman." This is the first in a series of posts aimed at sharing - and clearing up - some of the more popul
July 25, 2008
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The New York Times ran an article Wednesday called "Slow Food USA Preps for Its Big Moment" about the Labor Day weekend Slow Food Nation event in San Francisco. An interesting read.
July 3, 2008
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About the only things sprouting up on lawns this summer in central Texas are "Alarm Stage Drought" signs.

July 1, 2008
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In a wide ranging interview posted to his blog Chews Wise, Samuel Fromartz, author of Organic, Inc: Natural Foods and How They Grew, talked to Whole Foods Market CEO John Mackey about "the Wild Oats deal, rising food prices, the company's soon-to-be-launched humane meat ratings system, and the prospects for sustainable seafood." This is a great read for anyone interested in the natural foods industry and Whole Foods Market in particular.
June 25, 2008
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Check out this 20 minute video of Mark Bittman's talk at the EG (Entertainment Gathering) Conference from TED. (TED - Technology, Entertainment, Design - has a lot of great stuff from a wide variety of thought leaders.) TED describes this piece as "a fiery and funny talk" where "New York Times food writer Mark Bittman weighs in on what's wrong with the way we eat now (too much meat, too few plants; too much fast food, too little home cooking), and why it's putting the entire planet at risk." Do you agree with Mark's suggestions for necessary changes?
June 6, 2008
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Update: June 13, 2010

Since I wrote this post about two years ago, we’ve had a few changes and I wanted to make sure anyone reading this is up to speed on current information.
June 4, 2008
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I’ve been hearing some questions about whether it’s possible to get organic products from China, so I went to Margaret Wittenberg to find out the inside scoop. Margaret has been with Whole Foods Market for about 27 years and she served on the National Organic Standards Board and helped write the USDA Organic Rule, so I figured she would be in the know. (Transparency alert: Margaret was my Team Leader for many years and I love this woman. Her integrity is unbelievable!) Anyway, here’s a quick blurb from Margaret on the whole organics in China deal:
August 27, 2007
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From supporting a biologically diverse, healthy environment to limiting the toxic and long-lasting chemicals in our surroundings, there’s no shortage of reasons to buy organic. Take a look at our top reasons for choosing organic. Why do you choose to buy organic?