
Good cod! This Friday, April 19th, you can catch Alaska wild-caught cod fillets on sale for $5.99 per pound in our US and Canada stores.
The marriage of meat and seafood is a match made in heaven. Whether you want to highlight one or both on your plate, our meat and seafood departments have the best ingredients you need to make a spectacular dinner for your sweetheart.
Christmas Eve means a lot of things to different people, but to those of us who celebrate the Feast of the Seven Fishes (festa dei sette pesci), it’s always meant fresh, delicious seafood (and maybe an early present or two). The Seven Fishes is an Italian tradition of serving seven courses (or more!) of fish and seafood on Christmas Eve.
Is there that one thing you reach for when you need a quick-fix dinner? Of course there’s the basic boneless, skinless chicken breast and the ever-present pasta. And while these are fine choices, have you ever tried tilapia? It’s mild, delicate flavor and cooking versatility makes it a family favorite in my house. Take a look at my previous post for some tasty tilapia recipes.
Swordfish is not like other fishes – rich and meaty, it’s almost hard to believe you’re eating seafood! I had only ever tried swordfish in restaurants, thinking that it would be much too difficult to prepare at home. Luckily, I was wrong! Swordfish cooked at home can be on the table in only a few minutes. Summer is the best time to catch swordfish at its freshest. For a few short weeks harpoon-caught swordfish comes to us from a Nova Scotia fishery certified sustainable by the Marine Stewardship Council.
Get it while it’s here! Nova Scotia’s harpoon fleet was the first swordfish fishery to be certified sustainable by the Marine Stewardship Council. Harpooners bring us fresh swordfish for just a few weeks each summer, so now is the time to get cooking with this legendary fish. Want to learn more?

Today’s a big day for us.
The last few years have been busy ones for the Seafood Quality Standards team at Whole Foods Market. We implemented new aquaculture standards for farmed finfish and shrimp and we launched our wild species ranking program — making our seafood cases more colorful and rich with information.
For the fourth year in a row, Whole Foods Market proudly sponsored the Great American Seafood Cook-Off (GASCO) and featured a mini-store that displayed our exclusive 365 Everyday Value brand along with a beautiful spread of produce that included local peppers, okra, eggplant and peaches.


Growing up in Hawaii, I had access to some of the most delicious, freshest fish imaginable. Unfortunately, salmon was not one of them! I only had access to previously frozen or canned salmon. So, at the time, salmon had too strong of a flavor - kind of fishy and mushy.

Shrimp farming and healthy mangrove ecosystems…Can the two go hand in hand?
Sometimes you meet people who are truly remarkable. I met such a person in September 2007 on a trout farm visit to Idaho. Following two days of presentations at the U.S. Trout Farmers Association meeting, my fellow fishmongers and I were greeted by Leo Ray, who loaded us into his truck for an all day tour of the Snake River Canyon of South Central Idaho.
I am at the new Whole Foods Market store in Tribeca, NYC perusing the seafood counter on a most exciting day. Today we launched our new quality standards for farmed seafood at Whole Foods Market, a culmination of two years work to set the bar high for aquaculture practices worldwide.Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!