Whole Story

The Official Whole Foods Market® Blog
May 14, 2013
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Whether you choose lump or claw meat, crab is delectable in appetizers, salads, soups, casseroles and, of course, crab cakes. Try some of our favorite recipes.
April 17, 2013
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Love seafood but fear going overboard on spending? It’s time to turn the tide!
April 15, 2013
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ODS CodGood cod! This Friday, April 19th, you can catch Alaska wild-caught cod fillets on sale for $5.99 per pound in our US and Canada stores.

February 19, 2013
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Whether you’re serving fish on Fridays or any day of the week, these recipes will keep you serving up dinner swimmingly.
February 13, 2013
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The marriage of meat and seafood is a match made in heaven. Whether you want to highlight one or both on your plate, our meat and seafood departments have the best ingredients you need to make a spectacular dinner for your sweetheart.

December 16, 2012
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Christmas Eve means a lot of things to different people, but to those of us who celebrate the Feast of the Seven Fishes (festa dei sette pesci), it’s always meant fresh, delicious seafood (and maybe an early present or two). The Seven Fishes is an Italian tradition of serving seven courses (or more!) of fish and seafood on Christmas Eve.

November 1, 2012
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Shrimp Cocktail with Creamy-Spicy Green Onion Dipping SauceDid you know that the pilgrims ate shrimp and other seafood at the first Thanksgiving?

August 12, 2012
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Is there that one thing you reach for when you need a quick-fix dinner? Of course there’s the basic boneless, skinless chicken breast and the ever-present pasta. And while these are fine choices, have you ever tried tilapia?  It’s mild, delicate flavor and cooking versatility makes it a family favorite in my house. Take a look at my previous post for some tasty tilapia recipes.

August 7, 2012
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Grilled. Baked. Broiled. Poached. There’s nearly no wrong way to prepare tilapia. Plus, our farmed tilapia is available year-round, so there’s no wrong time to prepare it either.
July 27, 2012
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Alaska Troll-Caught Coho Salmon is $8.99 a pound and on sale today only! Make sure you stop in today to hook this one day deal!
July 23, 2012
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Hooked on the flavor of summer’s best salmon? Get ready for our one-day sale by learning about troll-caught fishing and catching some delicious recipe ideas!
July 18, 2012
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Swordfish is not like other fishes – rich and meaty, it’s almost hard to believe you’re eating seafood! I had only ever tried swordfish in restaurants, thinking that it would be much too difficult to prepare at home. Luckily, I was wrong! Swordfish cooked at home can be on the table in only a few minutes. Summer is the best time to catch swordfish at its freshest. For a few short weeks harpoon-caught swordfish comes to us from a Nova Scotia fishery certified sustainable by the Marine Stewardship Council.

July 10, 2012
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Get it while it’s here! Nova Scotia’s harpoon fleet was the first swordfish fishery to be certified sustainable by the Marine Stewardship Council. Harpooners bring us fresh swordfish for just a few weeks each summer, so now is the time to get cooking with this legendary fish. Want to learn more?

June 3, 2012
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After weeks of fierce regional competitions among top fishmongers at Whole Foods Market stores across the country, eleven finalists in our first-ever national Fishmonger Face-Off will go head-to-tail for the golden trident trophy.
May 5, 2012
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I caught up with author, leader in the sustainable food movement and world-renowned Chef Michel Nischan and posed commonly asked questions to help you cook fish without fear. Here are his tips, tricks and contagious enthusiasm for cooking with seafood.
April 17, 2012
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Learn how responsibly managed fisheries help ensure a good supply of seafood going forward. Your support could win you $50 for your next seafood supper.
April 14, 2012
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Choose wild-caught seafood that is relatively abundant and caught in environmentally friendly ways, and you’ll get delicious fish and will help ensure fish for future generations.
April 8, 2012
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Since some of her favorites were on the list of red-rated seafood, this recipe developer took on the challenge of recreating some of her favorite seafood suppers with different species.
April 2, 2012
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It’s time for you too to reap the health benefits of fish, the budget benefits of cooking at home – not to mention the applause from those around your table.
March 31, 2012
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As of this Earth Day (April 22), we no longer carry red-rated wild-caught fish in our seafood departments. Learn how to make responsible seafood choices.
March 23, 2012
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Raw, shell-on sweet white shrimp are on sale for $5.99 per pound today only. Make sure you stop by to pick up some responsibly farmed shrimp today!
March 19, 2012
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Raw, shell-on sweet white shrimp are on sale for $5.99 per pound this Friday. Learn about aquaculture standards for responsibly farmed shrimp and find some recipe “shrimp-spiration.”
February 5, 2012
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Get dinner on the table in a flash with quick-cooking seafood choices.
January 27, 2012
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Our Seafood Quality Standards Coordinator explains how our stakeholders, from team members to growers to the public, have a voice in the process of developing new standards.
January 20, 2012
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Alaska wild-caught Sockeye salmon fillets are on sale for $7.99 per pound today only. Make sure you stop by our stores today for your catch.
December 20, 2011
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No recipe (or skill) needed! Simply thaw our pre-marinated, seasoned and stuffed seafood, cook and serve with your favorite side.
December 19, 2011
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We hope you enjoy this encore blog post about a wonderful Christmas tradition.
December 13, 2011
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Simple yet impressive, seafood is ideal for home cooks looking for variety and flavor at their holiday tables.
November 1, 2011
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Get the story behind our standards for farm-raised and wild-caught shrimp and pick up some tips for choosing, cooking and serving what the pilgrims ate: shrimp!
October 21, 2011
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The last few years have been busy ones for the Seafood Quality Standards team at Whole Foods Market. We implemented new aquaculture standards for farmed finfish and shrimp and we launched our wild species ranking program — making our seafood cases more colorful and rich with information.
October 14, 2011
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Raw, shell-on Atlantic White Shrimp is on sale today only for $7.99 per pound! Make sure you stop in today to catch this deal.
October 11, 2011
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Raw, wild-caught and delicious, get ready for this Friday’s one-day sale on shrimp.
October 3, 2011
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Poached, grilled, sautéed or broiled, we love shrimp in just about any dish. Learn about what sets our shrimp apart and try some scrumptious shrimp recipes.
July 29, 2011
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Alaska Troll-Caught Coho Salmon is $8.99 a pound and on sale today only! Make sure you stop in today to hook this one day deal!
July 26, 2011
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Hooked on the flavor of summer’s best salmon? Get ready for our one-day sale by learning about Alaska troll-caught Coho and catching some delicious recipe ideas!
July 16, 2011
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Looking for tips on how to grill fish and shrimp so they’re full of flavor with just the right amount of sizzle? Let’s get grilling!
July 10, 2011
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Rich and meaty, our fresh, harpoon-caught swordfish is perfect for grilling and much more! Click here to check out some of summer’s best swordfish recipes.
July 2, 2011
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Harpooners bring us fresh swordfish for just a few weeks each summer, so now is the time to get cooking with this legendary fish. Learn more and find great cooking tips and recipes
June 10, 2011
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Get your fill of wild-caught sea scallops from Marine Stewardship Council-certified sustainable fisheries today, Friday, June 10th, during our one-day sale. Only $9.99 per pound!
June 6, 2011
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Get your fill of wild-caught sea scallops from MSC-certified sustainable fisheries this Friday, June 10th, during our one-day sale for $9.99 lb. Cook up some of these succulent scallop dishes.
May 14, 2011
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Celebrate seafood sustainability with Cooking for Solutions and maybe win tickets to explore the Monterey Bay Aquarium.
April 22, 2011
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We’re no longer selling red-rated swordfish and tuna as of Earth Day. Find out more!
February 12, 2011
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Seafood is for lovers! Set the mood for Valentine’s Day with a romantic dinner at home with these easy and impressive recipes.
January 14, 2011
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What’s for dinner? Make it tilapia with our one-day only sale today for responsibly farmed, fresh tilapia at $4.99 per pound – that’s about $4 in savings!
January 7, 2011
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Great for your pocketbook and your taste buds, start the New Year off well with our January 14th one-day sale on responsibly farmed tilapia.
January 4, 2011
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Our Quality Standards for Aquaculture prohibit the common industry practice of adding a hormone to tilapia. Learn how our tilapia partners grow fish the old fashioned way.
December 19, 2010
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Celebrate Christmas Eve with spectacular seafood. Our seafood buyer shares his family’s traditional Feast of the Seven Fishes.
November 12, 2010
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Today only, Friday, November 12th, our medium cooked shrimp are on sale for $5.99 per pound — that’s around 50% off! Cooked, peeled and deveined — time to stock up for holiday parties.
November 8, 2010
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Friday, November 12th, medium cooked shrimp on sale for $5.99 per pound! — that’s around 50% off! Cooked, peeled and deveined — time to stock up for holiday parties.
November 4, 2010
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You’ll never find added phosphates or sulfates in our shrimp— we don’t want anything to take away from the sweet, delicate flavor of shrimp raised right. Learn what sets our shrimp apart.
October 30, 2010
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Whether you call it “fish farming” or go for the more formal term “aquaculture,” our seafood experts call it like it is: our tough standards for farmed seafood make a difference on your plate.
October 19, 2010
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In the pristine waters surrounding Sudureyri, Iceland, local fishermen ensure their continued livelihood by using long lines to catch Atlantic cod, instead of large-scale trawlers.
August 19, 2010
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For the fourth year in a row, Whole Foods Market proudly sponsored the Great American Seafood Cook-Off (GASCO) and featured a mini-store that displayed our exclusive 365 Everyday Value brand along with a beautiful spread of produce that included local peppers, okra, eggplant and peaches.
August 26, 2009
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In her seven years with Whole Foods Market, Kristina has focused on community relations - spending the last three years immersed in the Baton Rouge and New Orleans areas and loving the region's culture and incredible people who make these cities unique. Seafood Cookoff
July 24, 2009
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No doubt about it: wild Alaska salmon is delicious! You'll find it fresh for a few short months each summer and we are busily stocking our seafood departments with the tastiest varieties found throughout Alaska.

July 14, 2009
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Salmon Growing up in Hawaii, I had access to some of the most delicious, freshest fish imaginable. Unfortunately, salmon was not one of them! I only had access to previously frozen or canned salmon. So, at the time, salmon had too strong of a flavor - kind of fishy and mushy.
May 15, 2009
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End of the Line, a documentary based on journalist Charles Clover's book of the same name, is showing at a handful of film festivals and will play in some cities on June 8th-World Oceans Day.  I had a chance to watch the film and have a few thoughts to share. The film begins with beautiful footage of marine life and quickly (and graphically) moves toward its key message: The oceans are overfished and fish populations are in trouble. Some of the most well-known and well-respected marine scientists are interviewed in the film to confirm these bleak trends.
May 4, 2009
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The National Marine Fisheries Service (NMFS), the government agency that's responsible for managing fisheries in U.S. waters, is asking for public comments on proposed policies for addressing what's known in the industry as illegal, unreported, and unregulated (IUU) fishing (a.k.a. pirate fishing) and bycatch (unintentional or incidental catch) of protected species like whales and sea turtles. Okay, there are a lot of acronyms in that first sentence (I even left some out) but the point is: as citizens we have an opportunity to express our opinion about how these public resources are managed.
January 7, 2009
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Some people make very specific New Year’s resolutions. Not me. I’m more the type who knows that I want to improve things about my life but I leave it kind of open and general – who knows what could come up! Yet, after indulging in too many wonderful treats over the holidays, I definitely feel a need to focus on getting back to eating sane, healthy foods. So, I was thrilled when I heard about a tasty fish we are featuring in January: Arctic Char.
October 28, 2008
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Shrimp farming and healthy mangrove ecosystems…Can the two go hand in hand?

August 25, 2008
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Sometimes you meet people who are truly remarkable. I met such a person in September 2007 on a trout farm visit to Idaho. Following two days of presentations at the U.S. Trout Farmers Association meeting, my fellow fishmongers and I were greeted by Leo Ray, who loaded us into his truck for an all day tour of the Snake River Canyon of South Central Idaho.
July 18, 2008
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This past Wednesday, Whole Foods Market launched our enhanced aquaculture standards — standout stuff for the industry. Our seafood quality standards team spent the last couple of years researching and investigating all of the issues surrounding farmed fish. They worked with the fish farmers as well as environmental groups and scientists to develop the very best standards out there. In this podcast, I talk to Carrie Brownstein, our Seafood Quality Standards Coordinator, and David Pilat, our Global Seafood Coordinator, to find out all of the scoop on these standards.
July 16, 2008
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I am at the new Whole Foods Market store in Tribeca, NYC perusing the seafood counter on a most exciting day. Today we launched our new quality standards for farmed seafood at Whole Foods Market, a culmination of two years work to set the bar high for aquaculture practices worldwide.