Whole Story

The Official Whole Foods Market® Blog
March 2, 2017
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Seafood may seem like a strange thing to be passionate about, but I grew up fishing in New England and have spent years behind the seafood counter and few more behind the scenes. I know you can buy seafood just about anywhere these days, but I want everyone to know that we go way beyond what other grocery and even other specialty stores offer. Here are six things you can (and should!) ask your fish guy or gal.
March 1, 2017
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I’ve always had an affinity for cooking fish. I love its variety, I love its lightness, and I love the way it offers itself to preparations from simple to elaborate. I spent years in professional kitchens learning the ins and outs of preparing all kinds of fish, and I can tell you there’s nothing mysterious about cooking fish perfectly. It’s simple, it can be healthy and you can make it even on weeknights.
February 22, 2017
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Rima Kleiner, a nationally recognized food and nutrition expert, helps us explore the everyday superfoods that deserve a spot on your plate.
September 6, 2016
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As a classically trained chef with a political science degree, Food Editor Molly Siegler puts her culinary chops to work coordinating the creation and curation of recipes and other food-focused content for Whole Foods Market.
May 21, 2016
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Whole fish coming up: We’ve got everything you need to know to land a delicious, luscious, hassle-free meal.
May 17, 2016
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Everyone in the family loves salmon's rich flavor that is well suited to a variety of preparations. And right now is a great time to get on the salmon boat, because it’s Copper River salmon time!
May 13, 2016
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Lovers of cooking don’t always love turning on the oven at mealtimes, especially as summer heats up. Cooked shrimp serves as a versatile solution to feed your family while keeping the summer heat outside.
April 19, 2016
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Bay scallops are a dream in the kitchen — easy to prepare, quick to cook and sensationally succulent.
April 4, 2016
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Now’s the time to enjoy in-season halibut steaks, which lend themselves to so many cooking techniques. Grab these tips and recipes to get started.
February 6, 2016
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This story by Jenn Greene is provided by The Nature Conservancy.

I’ve been in a love affair with oysters for nearly 20 years.

January 31, 2016
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With their luxurious texture, clean taste and plentiful toppings, there’s a lot to love about oysters. Learn how to shuck and cook them.
January 12, 2016
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Get the scoop on paiche, the most delicious fish you’ve (maybe) never heard of.
December 15, 2015
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Feast of the Seven Fishes has been adopted by food lovers from many backgrounds as a delicious tribute to the variety seafood and a very festive meal to share with friends and family.
November 18, 2015
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Holiday hosting is a snap with easy appetizers such as shrimp cocktail. Learn three ways to make it your own.
July 7, 2015
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Big flavor and simple preparation are what I love about grilled fish. True, there are a few pitfalls to watch out: Sticking, flaking and overcooking among them. However, the good news is that following a few basic rules can make grilled fish a quick, easy, totally delicious summer standby.
June 8, 2015
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The beauty of the kabob lies in its versatility. Whatever meat, veggie or fruit suits your taste, it has a place on a skewer. Plus, older kids can help thread kabobs. And after grilling, everyone can dip to his or her heart’s content. Sticks and dips — it’s a winning combination!
April 29, 2015
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Illegal, unreported, and unregulated (IUU) fishing continues to be a problem across our oceans. Legislation is critically important to enable the US to play a stronger role in combating illegal foreign fishing and to level the playing field for companies like ours who are working hard to source legal and responsibly produced seafood.
March 18, 2015
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When it comes to fish, I used to get stuck in a rut. I’d reach for the few varieties I was familiar with and knew how to prepare. But there are literally other fish in the sea! Ready to give a new fish a chance? Check out these tasty ways to prepare some less common seafood.
February 12, 2015
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I’ve always loved the taste and versatility of fish, and of course it can be a great source of lean protein. Here are some of my favorite, off-the-beaten path ways to prepare fish, all of which are simple enough for weeknights.
November 30, 2014
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Elegant. Refreshing. Big time-savers. If you don’t count oysters on the half shells as one of your go-tos for holiday gatherings, you should.
November 20, 2014
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Poached, grilled, sautéed or broiled, we love shrimp in just about any dish, any time of year. But somehow serving shrimp during the winter holidays seems extra special — thankfully without extra work or worries when you buy it at Whole Foods Market.
August 8, 2014
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Learn to save on meat and seafood with food blogger and author Jenny Rosenstrach.
July 14, 2014
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“What about mercury in fish?” That’s a frequent question at our seafood counters that we’ll try to tackle here.
July 2, 2014
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Ready to expand your fish repertoire? Meaty and rich, swordfish is like no other fish you’ve had before.
June 17, 2014
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The infatuation with food on sticks starts when we’re young, with hot dogs and marshmallows speared and roasted over a campfire. We might move on to other things, like corndogs or tornado potatoes, but the heart of food on sticks lies with the fire, and that’s why, every summer, our minds and bellies turn to the kabob.
June 14, 2014
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Salmon is particularly delicious in the summertime, when the wild Alaska fish are in season and at their freshest. Learn more about salmon varieties and try some tasty salmon recipes.
June 12, 2014
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Wild-caught Alaska salmon is one of the best tastes of summer. Full of flavor and rich in omega-3s, wild salmon is a great choice for weekend barbecues with friends and quick weeknight meals. But with so many concerns about sourcing seafood these days, we often get asked about how we procure wild-caught Alaska salmon.

June 9, 2014
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Summer is the perfect time to enjoy swordfish, tuna, salmon, halibut and more — straight off the grill, in tacos, over pasta or on top of a fresh summer salad. Yum!

May 19, 2014
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Greenpeace ranked us #1 again in their annual ranking of seafood sustainability at US supermarkets! It’s an honor to be recognized by Greenpeace for our seafood industry leadership. We work hard to set the bar high for responsible aquaculture and fishery practices and are committed to supporting the supplier partners who are on the water helping to maintain abundant fish populations and ecosystems for future generations.
May 10, 2014
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Are you concerned that fish farming can be harmful to our environment? We are. That’s why we developed strict standards for aquaculture that go above and beyond industry norms, raising the bar and creating a model for more sustainable fish farming practices. The small handful of salmon farmers we partner with are the leaders in environmentally responsible aquaculture.
April 14, 2014
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Although smoked salmon has a long history with bagels and cream cheese, it’s a simple delicacy you can enjoy anytime – even snack time! It adds elegance and flavor to omelets, salads, sandwiches and spreads.
March 14, 2014
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No doubt you also know someone who turns up their nose at the mere idea of fish, but the versatile salmon can change that. Coating with a crust of crunchy breadcrumbs or simmering in a spicy sauce can add tremendous excitement to the humble salmon.
March 11, 2014
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The mild, satisfying flavor & melt-in-your mouth texture of farmed salmon is pleasing to kids & adults alike, yet unanswered questions about its origins may leave a bad taste in your mouth. We debunk six myths about farmed salmon at Whole Foods Market.
March 2, 2014
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Growing up in Wisconsin, fish Fridays were a big deal. The fish was almost always beer-battered lake perch, which no one seemed to mind, especially if it came with French fries and slaw!

These days, I look to fish Fridays as a way to stretch my cooking fins and try different preparations and varieties of fish, as well as make dinner a bit healthier than those fried meals of the past. Baked, broiled and even grilled fish all have special flavors that should be celebrated.

Baked

December 23, 2013
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No matter which way you serve it, shrimp is a great choice for holiday party fare as well as for everyday cooking. Here are more than 10 tasty ideas for succulent shrimp.
September 23, 2013
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UPDATE: We regret that due to supply issues for fresh Alaska Halibut most of our stores are not able to participate in a previously announced one-day sale this Saturday. Contact your local store to check on halibut availability and price and to see what other delicious deals they have in store.

September 15, 2013
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This versatile, delicate white fish has a mild flavor and a wild history. Use it in fish sticks, fish tacos, chowder and more of our favorite recipes.
July 15, 2013
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There are many ways to make ceviche, so let your imagination and creativity run wild. Try our sampling of seafood and vegetarian versions of this Latin American favorite.
July 13, 2013
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July and August bring us some of the best (and most sustainably-caught) fish for the grill. Call them “steak fish” if you will. 

July 9, 2013
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Swordfish is the kind of fish you want to have around in the summertime. Perfect for grill masters, it holds up beautifully over a flame and manages the coolest looking grill marks. Its robust texture and flavor are excellent with the concentrated punch of summer produce. In tacos, salads and alongside salsa as the main dish, swordfish is at its prime right now.

These are our favorite recipes for featuring this summertime great.

June 18, 2013
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As Whole Foods Market’s dedicated Alaska port buyer, I spend four months of the year on docks and piers, selecting the finest salmon for our fresh seafood cases. In the process, I’ve developed a few tips for picking a delicious fish.
June 11, 2013
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Having our own port buyers in Alaska means the freshest wild salmon in our stores. Learn more.
June 10, 2013
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Grill, broil, roast or bake - but don’t overcook! Here are 13 ways to serve up wild-caught salmon at home.
June 1, 2013
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The environmental group Greenpeace ranked Whole Foods Market #1 on their 2013 Seafood Sustainability Scorecard. Here’s why.
May 14, 2013
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Whether you choose lump or claw meat, crab is delectable in appetizers, salads, soups, casseroles and, of course, crab cakes. Try some of our favorite recipes.
April 17, 2013
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Love seafood but fear going overboard on spending? It’s time to turn the tide!
February 19, 2013
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Whether you’re serving fish on Fridays or any day of the week, these recipes will keep you serving up dinner swimmingly.
December 16, 2012
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Christmas Eve means a lot of things to different people, but to those of us who celebrate the Feast of the Seven Fishes (festa dei sette pesci), it’s always meant fresh, delicious seafood (and maybe an early present or two). The Seven Fishes is an Italian tradition of serving seven courses (or more!) of fish and seafood on Christmas Eve.

November 1, 2012
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Shrimp Cocktail with Creamy-Spicy Green Onion Dipping SauceDid you know that the pilgrims ate shrimp and other seafood at the first Thanksgiving?