Whole Story

The Official Whole Foods Market® Blog
August 6, 2014
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In the last seven years, we’ve seen the incredible impact our customers can have on communities around the world. TOMS started as a shoe company, but quickly grew into the One for One company with the addition of TOMS Eyewear, continuing to use business to change lives.
May 3, 2013
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Learn how Organic India creates their ghee, teas, herbs, spices and wellness supplements with care and empowerment.
April 26, 2013
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The folks at Way Better Snacks have revamped the classic tortilla chip with sprouted grains, beans, seeds and other simple ingredients that pack party-worthy flavor.
April 25, 2013
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Dedicated to deliciousness for all, So Delicious has spent the last 25 years making creamy, non-dairy creations everyone can enjoy, including coconut milk, soymilk and almondmilk frozen desserts, cultured products and beverages. Here’s their story.
March 31, 2013
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Find out how Guayakí brought yerba mate back into the shade and into the international spotlight.
March 30, 2013
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Food allergies never stopped Hilary Brown from enjoying what she eats. In fact, they inspired her to create “The World’s Best Veggie Burger.”
March 29, 2013
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“Uncle” Matt McLean knows just what it takes to get the most flavor out of fruit for his organic juices — and what it doesn’t. Read on to find out how he took the family business back to its organic roots.
March 8, 2013
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At Nature Fed, the chickens always come first. Find out more about their Non-GMO Project verified eggs in our ongoing series.
February 22, 2013
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Chocolate tastes even more divine when you’re making a difference with every bite. Find out how Divine Chocolate makes it possible.
February 8, 2013
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In the late 1940s, Dr. Emanuel Bronner created his homemade soaps to promote a message of world peace. Find out how Dr. Bronner’s products continue to do so through the company’s responsible sourcing and support of community development projects.
January 25, 2013
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When life gets busy and the frozen foods aisle beckons, EVOL Foods founder Phil Anson sees no reason to put your priorities on ice. Learn about EVOL’s mission to inspire people to care about where their food comes from.
January 11, 2013
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Bob Moore of Bob’s Red Mill uses old-world techniques of stone milling, yet stays on the cutting edge when it comes to gluten-free products. Learn more about what keeps Bob coming to work every day with a passion for whole grains.
December 22, 2012
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Rip Esselstyn, a former firefighter and triathlete, changed the lives of his fellow firefighters with plant-based foods. Check out how he’s turning around convenience foods with options that are plant-based, nutrient-dense and minimally processed.
December 7, 2012
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Like many big ideas, the notion for Q Drinks started with a party conversation. Learn how they source the best ingredients such as cinchona bark, real ginger root, Himalayan salt and more to make their superior sodas.
November 23, 2012
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Cookies can be one of life’s simplest pleasures—unless you’re a kid with food allergies. Lucy Gibney’s son was diagnosed with severe food allergies, so she began Lucy’s Cookies, made without milk, gluten, eggs, peanuts or tree nuts.
November 9, 2012
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Get the story behind Field Roast and how they blend European charcuterie and Chinese Mien Ching traditions to produce grain-based vegetarian proteins. They’ve created flavors and textures so convincing, even die-hard meat lovers often think they’re eating the real thing.
October 26, 2012
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Method made waves by packaging their unique cleaning products with 100% post-consumer-recycled materials. Learn how they’re taking this sea change to the next level by adding ocean plastic collected from the beaches of Hawaii to the mix.
October 12, 2012
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Hiball makes sparkling energy drinks without the syrupy-sweet taste, sugar and calories of other energy drinks. Learn more about their beverage innovation (and innovative packaging too!).
September 21, 2012
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Arrowhead Mills offers over 100 different products from baking mixes to hot cereals and nut butters. Find out how this household-name company has stayed true to its roots.
September 7, 2012
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From their first taste of a black rice called hei mei during a trip to China, Caryl Levine and Ken Lee knew they wanted to import rice varieties from around the world. Learn more about Lotus Foods.
August 10, 2012
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The world’s first organic ready-to-drink nutrition shake was created by Andrew Abraham after a life-changing diagnosis. Learn more about the story behind Orgain.
July 27, 2012
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Learn how nutritional consultant, now KeVita Co-Founder, Chakra Levy created a uniquely refreshing non-dairy sparkling kefir.
July 13, 2012
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The intersection between global flavors and concern for animal welfare meet at Saffron Road. Check out the story behind Saffron Road’s frozen entreés.
June 22, 2012
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Carol Debberman didn’t play around when providing nutrition and taste in her veggie burgers. Learn more about the story behind Sunshine Burger.
June 8, 2012
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After a homesick holiday, Siggi Hilmarsson decided to teach himself to make skyr, the traditional Icelandic cultured yogurt he enjoyed as a child. Learn more about the story behind Siggi’s skyr.
May 25, 2012
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Lundberg Family Farms has been a pioneer of the nationwide organic movement. Learn more about their organic and eco-farmed varieties of rice and their passion for protecting the environment.
May 11, 2012
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Alter Eco was started by a group of friends who share a passion for economic and social justice and food. Read on to learn about some of the stories from their journey.
April 27, 2012
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Love coffee, tea, chocolate, cocoa, sugar, bananas, olive oil and almonds? Learn how Equal Exchange sources these products in a way that guarantees fair prices for farmers.
April 13, 2012
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GreenShield Organic, created by a dad on a mission, was the first brand of laundry, dish and hard surface cleaners to receive an organic certification from the USDA. Learn more about GreenShield here.
March 23, 2012
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Have you tried Biokleen’s Bac-Out? Get the story behind Biokleen’s planet-friendly practices and gentler, natural ingredients with serious cleaning power.
March 9, 2012
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Watch our slideshow to learn how Wild Planet co-founders William Carvalho and Bill McCarthy put the interests of their most important stakeholders — the fish — first.
February 24, 2012
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“We listen to our customers and raise the bar on what’s out there.” Watch our slideshow to learn how Laurel Hill satisfies snackers who want healthy options without sacrificing flavor.
February 10, 2012
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At Cucina Antica, it really is all about the tomatoes. Watch our slideshow to learn about Neil Fusco’s family and their long-standing relationship with San Marzano tomatoes and simple, delicious tomato sauce.
January 27, 2012
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We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.

 

January 13, 2012
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Watch our slideshow to learn how Nicole Bernard Dawes of Late July Organic Snacks creates snacks that live up to her family’s standards in order to share with families everywhere.
December 22, 2011
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Watch our slideshow to learn how founder Rachel Kruse makes sure that food lovers of all kinds feel welcome with their vegetarian, vegan, gluten-free and organic products.
December 10, 2011
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Frontier Natural Products Co-op focuses on sourcing the best spices and providing the best for their employees. Check out our slideshow to learn more about their process.
November 26, 2011
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We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.

 

 

Click here to view the video in YouTube.

November 12, 2011
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Focusing on high-quality ingredients, simple recipes and “doing things like you would in your own kitchen” — that’s the Pacific Natural Foods way. Learn more from founder Chuck Eggert in this slideshow.
October 27, 2011
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See how Bill and Karla Chambers have raised crops of fruits, vegetables, grains and children (four of them!) on their Oregon farm. Learn about the innovative farming methods behind their products, from ground to bag.
October 8, 2011
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From seasoning to choosing ingredients, Joel Henry, founder and owner of Fig Food Co., has a passion for what goes in his soup. Answer a question about his soup philosophy for a chance to win a $50 gift card.
September 20, 2011
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Tyler and Melanie Webb are young farmers who run Stony Pond Farm, an organic dairy farm that supplies milk to Organic Valley. Answer a question about their process for a chance to win a $50 gift card.
September 10, 2011
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With organic milk from Diamond W Dairy, Eros Yogurt creates delectable flavors in their 100% solar-powered creamery. Answer a question about their process for a chance to win a $50 gift card.
August 25, 2011
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Watch how Beretta Family Organic Dairy, a pasture-based dairy supplying milk to Wallaby Yogurt, cares for their cows. Answer a question about their dairy for a chance to win a $50 gift card.