Whole Story

The Official Whole Foods Market® Blog
May 25, 2017
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sunscreens in sand

We’re excited for the beach days and backyard BBQs, but spending more days outdoors calls for a boost in skin protection. There are seemingly zillions of sunscreens on the market, and we want to help you choose the one that's right for your family. Here, we shout out our favorites.

May 5, 2017
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The ingredient lists on many skin sprays (you may know them as toners, essences or face mists) are packed with unpronounceable ingredients no one without a lab coat would recognize. But have you heard about hydrosols? They’re a cleaner option because they’re made only from the cellular water in plants. Read on to find out how they can make your complexion look smoother, toned and more hydrated.
May 4, 2017
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mother's day gift ideas

Ask most moms, and what they really want on Mother's Day is to relax and feel appreciated. And while jewelry, DIY artwork and homemade breakfast in bed are all hallmarks of the holiday, we’ve got even more in mind this year. Here are seven Mother’s Day gifts Mom is sure to love.

March 16, 2017
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Calling all natural beauties! Beginning on Friday March 24, the Whole Body department will be selling limited edition beauty bags. What’s inside? A carefully curated selection of some of our favorite skincare and makeup, all housed in a handcrafted, organic cotton clutch. The $18 bag — which has a retail value of $90 — is only available while supplies last, so we suggest snagging one, stat.
March 16, 2017
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Did you know that Whole Body (the section of the store where you’ll find essential oils, naturally scented soaps, makeup and more) only sells beauty products that haven’t been tested on animals?
March 16, 2017
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Meet Maren Giuliano, a natural beauty guru who leads the team that selects every last rosehip oil, charcoal bath bomb and vegan lipstick that ends up on shelves in the Whole Body department. She travels the world to discover new ingredients and brands, which means she’s more likely to be doing sun salutations in a hotel room than the LA yoga studio she co-owns with her husband. Here are the must-haves (beauty and otherwise) you’ll always find in her Lynn Tallerico leather bag.
December 1, 2016
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Putting a personal touch on your gift-giving is a sure-fire way to make your favorite people feel special. Whether you’re a novice or an experienced DIYer, we’ve got recipes for handmade bath and body gifts that feature fragrant essential oils and other ingredients you can find in our stores. We recommend spending a little time making several batches at once so that you’ll have plenty of gifts on hand.
October 21, 2016
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They may come in tiny bottles, but essential oils pack a big punch. A few drops of these potent powerhouses can have benefits for both the mind and body. Here, the lowdown on these wonder workers and how to use them.
September 23, 2016
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National Coffee Day (Thursday, September 29) is just days away and we’ve got some great ways to celebrate. Perk up with a pumpkin spice latte, find out how your daily cup can help others, and whip up some delicious coffee-inspired drinks and dishes. Here’s how:
September 20, 2016
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Jean, Stia and Katherine are a mom, daughter and daughter-in-law who write the Dallas-based lifestyle blog Bishop And Holland. This past January, their family welcomed Stia’s first child, William. We asked Stia, along with her mother and sister-in-law, for advice on the best baby gifts at the grocery store.
September 9, 2016
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It’s always nice to know what ingredients are—and aren’t—in the food you eat, and it’s also helpful to know what’s inside all those products you put on your body every day. Happily, just like Whole Foods Market has strict quality standards when it comes to food, we’ve got you covered for body care products, too. “We have a set of baseline standards for our beauty and personal care products, which includes a list of over banned 50 ingredients,” says Jody Villecco, our Quality Standards Coordinator.

August 12, 2016
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Coconut oil is (still!) trending — and for good reason. It can be used in sautés, in cakes and cookies or even in place of butter on your toast. But if you’re only using coconut oil in the kitchen, you're missing out. It’s also an all-purpose beauty solution, a must-have for pets, and a total lifesaver at home. Here, absolutely everything you ever wanted to know about the tropical essential.
August 12, 2016
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Back-to-school season is the perfect time to try something new. We’ve got three ways to have fun experimenting with your hair — starting in the kitchen!

 

May 25, 2016
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Chemical or physical sunscreen? What about nanoparticles? Here’s what you should know to choose the best sunscreen for you.
April 7, 2016
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Everybody’s got specific skin needs, and those needs can change with factors like the weather, hormonal changes, your surroundings or age. Here's what you can do to put your best face forward.
March 17, 2016
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I’m not a fan of artificial fragrances — or the phthalates with which they’re sometimes formulated. So I was very excited when Whole Foods Market introduced its new line of Plant-Active hair care featuring 97% plant-derived ingredients and custom-blended plant aromatics.
March 10, 2016
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The key to using beauty oils correctly is choosing an oil that suits your skin. We’ve broken down some of the most popular beauty oils by skin type and paired them with favorite products from each category.
March 2, 2016
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With the help of generous customers and supplier partners like Alaffia, Whole Planet Foundation is helping to alleviate poverty in countries where Whole Foods Market sources products.
February 19, 2016
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From DIY moisturizer to eye makeup remover to belly balm, the Internet is teeming with articles about the beauty benefits of coconut oil. Since I’m already a fan of coconut oil in the kitchen, I decided to put some of the most common tips to the test.
February 11, 2016
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Our recipe for DIY facial scrub is perfect for an at-home spa date with your friend, sister or sweetheart.
February 4, 2016
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This Valentine's Day, Whole Foods Market is featuring a bevy of luxurious rose-themed body products to help you share the love.
January 7, 2016
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You exercise to feel good and take care of yourself, so why fill up on worrisome ingredients after a workout? Whole Foods Market makes it easy to find fitness supplements without hydrogenated fats or artificial colors, flavors or sweeteners.
December 19, 2015
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Make a list, check it twice . . . our Whole Body department has gifts that’ll give new meaning to nice!
December 12, 2015
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Make a list, check it twice . . . our Whole Body department has gifts that’ll give new meaning to nice!
December 5, 2015
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Make a list, check it twice . . . our Whole Body department has gifts that’ll give new meaning to nice!
November 17, 2015
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Bring the nail art trend home this holiday! With a little DIY ingenuity, you can create festive nails that will wow at any holiday gathering.
November 14, 2015
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Make a list, check it twice . . . our Whole Body department has gifts that’ll give new meaning to nice!
November 9, 2015
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Looking for a gift idea? Learn how easy it is to make homemade moisturizing lotion bars.
November 8, 2015
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Make it a homemade holiday and gift aromatherapy diffuser blends this season. Learn how — it’s easy!
November 7, 2015
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Looking for a gift idea? Learn how easy it is to make homemade Relaxing Lavender Body Scrub.
November 7, 2015
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Make a list, check it twice . . . our Whole Body department has gifts that’ll give new meaning to nice!
November 6, 2015
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Make it a homemade holiday and gift Vanilla Mocha Body Scrub this season. Learn how — it’s easy!
November 5, 2015
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Looking for a gift idea? Learn how easy it is to make homemade Rose Spice Body Scrub.
November 4, 2015
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Learn how to make gift-worthy Orange Spice Body Scrub this holiday, and your friends and family will thank you.
September 15, 2015
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Alaffia’s luxurious GoodSoap Bars are made with rich, moisturizing, fair-trade shea butter from women's cooperatives in Togo, Africa. They meet our Premium Body Care™ standards and also help support Alaffia’s generous commitment to the Whole Planet Foundation.
August 31, 2015
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Coloring at home is convenient, and it allows you to make informed decisions about what you’re putting on your head (and absorbing through your scalp). Because hair dyes can contain shady ingredients, our Whole Foods Market stores carry Naturtint Hair Permanent Hair Color, which is formulated without ammonia, resorcinol or parabens.
August 18, 2015
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If you’re blessed with naturally curly hair, sometimes your locks need a little extra love. Maybe heat and humidity have made your ends go frizzy? Perhaps color treatments or frequent washing have wreaked havoc on your hair cuticle, the outermost protective layer of your hair? We asked Rose Hyde, co-founder of Alaffia, to help us with a hydrating hair mask recipe that you can whip up at home.
August 12, 2015
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Whether you’re a seasoned traveler or an amateur (like me), we've got recommendations for airplane-friendly sizes of some of our favorite products. Now you can sail through security and arrive in beautiful style.
August 11, 2015
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The Whole Body sections of our stores have a wide variety of supplement types so if multivitamins are the only kind that spring to mind, there’s a whole new world to explore. Here’s a list of popular supplements and why you might take them, too.
August 4, 2015
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Pregnant moms, soothe your stretched, itchy belly skin with this simple and effective belly cream that you can make at home from familiar, plant-based ingredients.
July 15, 2015
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Savvy Summer Skincare

Summer fun has begun! Longer days give us more time in the yard, at the park, on the trail and in the water. Whether your plan is to relax or play hard, or maybe a little of both, be sure to be smart about skin care.

June 17, 2015
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Summer is a great time to widen your workout options. Of course, it’s easier to be adventurous when you have the right tools. That’s why Whole Foods Market® is pleased to release our Ready for Action summer survival kit on June 27th. Hurry! It’s only available for a limited time while supplies last.
June 4, 2015
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Our friends at Aura Cacia shared a recipe for DIY beard oil made with whiskey and plant oils. It’s time to grab your vintage-style whiskey flask and get crafty!
May 30, 2015
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It’s the 6th annual celebration of Hemp History Week and our US stores are closing out the week with sales on select products that contain hemp. But first a bit about what Hemp History Week is all about.
May 23, 2015
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From heat and humidity to sweat and sun, music festivals present a myriad of challenges for pretty hair. I took a quick poll of my festival-fanatic friends to find out how they stay cool and look cool too. Here are their top six tips.
May 21, 2015
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Was your first experience with sunless tanner not a particularly sunny one. Never fear! Sunless tanners have come a long way. For a sun-kissed glow without the harmful rays, read the product instructions carefully and follow these four simple tips.
May 3, 2015
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Cosmetics

Contemplating a little spring cleaning of your makeup bag? There’s no time like the present to toss out empty containers and make the switch to summer’s vibrant palette!

May 2, 2015
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Do you love the outdoors, but find that bugs and mosquitos love you more? Fortunately, nature and her beneficial botanicals, almost always provides a solution.