Red, orange, yellow or green, organic or conventionally grown, raw or cooked, Whole Trade® bell peppers are an excellent source of vitamin C, a versatile tasty staple and have the power to change lives.

In Tanzania, our Whole Trade® Guarantee means a “social premium” is paid when Whole Foods Market® purchases chocolate that supports the Tanzania Schoolhouse Project.

 

 

Little did you know that slicing a banana into your morning cereal or smoothie could help make the world a better place. Anytime you see the Whole Trade® Guarantee on an item, it means that the product meets specific key criteria:

We’re celebrating another Whole Trade Haitian mango season here at Whole Foods Market.  These juicy tropical treats will be in most of our stores for a few more weeks, so there’s still time to grab some if you’ve missed them so far.

A small group of us returned to Haiti this April to visit with our partners on the ground and to plan the coming season.  We were amazed at the progress that has been made in the past year and wanted to share the news with you.

In shifting their supply chains to Fair Trade ingredients, Dr. Bronner’s made a big difference in the lives of several thousand farmers and workers.

From a morning fruit smoothie to a grilled after dinner dessert, here are 12 of our favorite ways to enjoy pineapples.

There are all kinds of love, and no one said that Valentine’s Day has to be for lovers only.

Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.

When you choose Whole Trade products, you not only show your loved ones that you care, you also use your buying power to create new economic opportunities for workers in the developing world.

From Costa Rican lilies to Ecuadorean roses, our Whole Trade flowers(R) are grown to meet our commitment to ethical trade, the environment and the highest quality.

Try these simple and delicious recipes featuring bananas and pineapples grown at EARTH University in Costa Rica.

Watch Haitian mangoes being harvested from family trees and learn how Whole Trade ensures the farmers are getting the most for their crop.

When buying Whole Trade Pineapples, a contribution goes to a farmworkers’ fund. Learn how they voted to spend the dollars to support education and day care for their families.

Sweet and juicy Whole Trade™ Kent variety mangos are in our stores now. Learn about the Peruvian farmers who grow this less fibrous and very flavorful mango.

Whole Trade lilies bring holiday cheer to you and to others. Learn how Plantas y Flores grows flowers meeting our Whole Trade commitment to ethical trade, the environment and quality products.

We're excited to announce the launch of NEW Whole Trade® Costa Rican Lilies! These absolutely gorgeous flowers are grown on a Rainforest Alliance certified farm in greenhouses perched high on the side of the Irazu Volcano in Costa Rica. They thrive in the rich volcanic soil, intense sunlight, consistent temperatures and high altitude.

Huge congratulations to Arlene from the Philadelphia area who shops at our North Wales store! She is the grand prize winner of the 9-day trip to Costa Rica.

At our office, we talk about flowers all year long, but this time of year it’s hard to miss all of the excitement reminding us that there is a holiday right around the corner. Mother’s Day and flowers absolutely go hand in hand!

Sue Swyt is our randomly selected winner of the $25 gift card. Thanks everyone for your entries!

Picture this: it's a hot August afternoon. You just ran a few miles and you are in need of some replenishment. You swing by your friendly, neighborhood Whole Foods Market to re-fuel. In front of the beverage cooler, you pause for a moment to consider the myriad items we carry.

February is Whole Foods Market's Whole Trade™ Month and we are proud to be the first to launch in the US of A Fairhills Winery's Fair-Trade Certified and Whole Trade Guarantee wines!

Community Relations Team Leader Shonelle Bellon from our Santa Cruz store shares her thoughts on Whole Trade Guarantee™ Month.

If you aren’t on a vegan diet, chances are you didn’t know that all sugar isn’t considered vegan. It doesn’t come from an animal so what’s the issue? Bone char. Bet you didn’t know that many sugars are processed with bone char either. Bone char, usually made from the bones of cows, is used in the decolorization process for sugar – meaning it whitens the sugar through a filtration process. Standard sugar packages won't explain all of this, but the process is unacceptable to many vegans and they avoid sugar as a result.

I love working with family-owned businesses, especially those that truly believe in what they do. Maine Root Soda Company, based right here in Austin, TX, is one of those companies.

Hey fellow Whole Bodies! Jeremiah here, the Senior Global Whole Body Coordinator. Having been in the natural products industry for 15 years I have never seen a more exciting time than now. Check out the shelves this month for all kinds of fun EXCLUSIVE products launching. Many of them are what we call "mission driven" or, in other words, they support a cause besides just making a profit.