Whole Story

The Official Whole Foods Market® Blog
September 5, 2014
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What’s sweeter than a fresh pineapple? A fresh pineapple that helps rural farmworkers access education and opportunity, of course! When you buy a Whole Trade® product, a portion of what you paid goes into a development fund for the community that produced it. The farmers and farmworkers then determine how to use those funds to meet the needs of their community.
July 5, 2014
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When you buy a Whole Trade product, a portion of what you paid goes into a development fund for producers, farm workers and their communities. Hear how they are using these funds to improve their quality of life.
May 1, 2014
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I’m on the hunt for high-quality products that make a difference in the world, and Whole Trade makes it easy. Every purchase of a Whole Trade product is like a vote for a better world.
April 30, 2014
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Whole Trade FlowersOrder Mother's Day Flowers Online

When Julia Ward Howe penned the original “Mother’s Day Proclamation” in 1870, it was a call to action:

April 21, 2014
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If you ask us, the best way to celebrate Earth Month is by visiting one of the most beautiful places on the planet: lush, tropical Costa Rica. And we’re giving two lucky winners a chance to do just that. Read on!
October 25, 2013
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Whole Trade Guarantee PineapplesBack in 2007 I wrote copy for signs and brochures about a new program at Whole Foods Market®, our Whole Trade® Guarantee. It’s a set of strict criteria for buying products from developing countries and ensures:

May 2, 2013
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Opening Ceremonies at Finca Corsicana in Costa RicaIn the little town of La Virgen, Costa Rica you’ll find Finca Corsicana, a Whole Trade® Guarantee partner that supplies Whole Foods Market® with pineapples.

February 10, 2013
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Team Member Dawn shares her poignant story of how her life was changed on her trip to meet the people the Whole Trade Guarantee program helps.
January 28, 2013
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Roses are the tried and true favorite when Valentine’s Day rolls around, but it’s time to put a new twist on this traditional favorite. Choose Whole Trade® roses to show your loved one that you care about them and workers in the developing world.
January 4, 2013
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Red, orange, yellow or green, organic or conventionally grown, raw or cooked, Whole Trade® bell peppers are an excellent source of vitamin C, a versatile tasty staple and have the power to change lives.
December 18, 2012
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You can express your personal style with your holiday bouquet and make it last longer, too!
October 23, 2012
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In Tanzania, our Whole Trade® Guarantee means a “social premium” is paid when Whole Foods Market® purchases chocolate that supports the Tanzania Schoolhouse Project.
October 16, 2012
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Whole TradeThe early autumn weather here in Austin has been gorgeous and I’ve loved being able to hang out outside and prep my fall garden. In addition to my usual vegetable beds, I’ve decided to experiment with some lily bulbs.

October 9, 2012
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Little did you know that slicing a banana into your morning cereal or smoothie could help make the world a better place. Anytime you see the Whole Trade® Guarantee on an item, it means that the product meets specific key criteria:

October 2, 2012
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You may have seen the Whole Trade® Guarantee seal on various items in our stores, but you may not be sure what exactly the Whole Trade® Guarantee is. Simply put, this little label is an extension of our core values. Anytime you see the Whole Trade® Guarantee on an item, it means that the product meets key criteria:

May 28, 2012
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We’re celebrating another Whole Trade Haitian mango season here at Whole Foods Market.  These juicy tropical treats will be in most of our stores for a few more weeks, so there’s still time to grab some if you’ve missed them so far.

A small group of us returned to Haiti this April to visit with our partners on the ground and to plan the coming season.  We were amazed at the progress that has been made in the past year and wanted to share the news with you.

May 14, 2012
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Bananas are great on their own, but don’t stop there! You can have a blast cooking with bananas, starting right here with our great ideas.
May 12, 2012
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In shifting their supply chains to Fair Trade ingredients, Dr. Bronner’s made a big difference in the lives of several thousand farmers and workers.
May 5, 2012
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Mother’s Day is almost here (it’s Sunday, May 13th).

Go ahead, procrastinate. You can run into the corner store and grab some flowers for mom at the last minute. She’ll appreciate them and, hey, it’s the thought that counts, right?

April 25, 2012
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From a morning fruit smoothie to a grilled after dinner dessert, here are 12 of our favorite ways to enjoy pineapples.
April 18, 2012
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Our Whole Trade® Guarantee ensures that farms pay equitable wages and provide better working conditions—and that you enjoy the best-quality tropical treat, delivered at peak ripeness.
February 9, 2012
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There are all kinds of love, and no one said that Valentine’s Day has to be for lovers only.
February 4, 2012
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Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.
February 3, 2012
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Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.
February 2, 2012
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Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.
February 2, 2012
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When you choose Whole Trade products, you not only show your loved ones that you care, you also use your buying power to create new economic opportunities for workers in the developing world.
January 3, 2012
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Our Whole Trade™ Guarantee ensures fair prices are paid for products, better wages and working conditions, and sound environmental practices. Try these peppers and make a difference.
December 11, 2011
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From Costa Rican lilies to Ecuadorean roses, our Whole Trade flowers(R) are grown to meet our commitment to ethical trade, the environment and the highest quality.
September 25, 2011
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Enter for a chance to win a seven-day trip to the lush campus of EARTH University in Guácimo, Limón, Costa Rica!
September 19, 2011
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Try these simple and delicious recipes featuring bananas and pineapples grown at EARTH University in Costa Rica.
September 15, 2011
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Enter for a chance to win a trip to Costa Rica! 5 winners will visit the lush campus of EARTH University and explore scenic Guácimo, Limón.
May 21, 2011
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Watch Haitian mangoes being harvested from family trees and learn how Whole Trade ensures the farmers are getting the most for their crop.
May 2, 2011
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Enjoy a great-tasting mango while helping combat poverty and support small farmers in Haiti. There’s a limited supply, so check with your local store today!
April 14, 2011
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When buying Whole Trade Pineapples, a contribution goes to a farmworkers’ fund. Learn how they voted to spend the dollars to support education and day care for their families.
February 6, 2011
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Tell us about your Valentine and you just might win a gift basket full of Whole Trade and Fair Trade treats and a gift card for flowers and more. Hurry...February 10th is the deadline.
February 3, 2011
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Sweet and juicy Whole Trade™ Kent variety mangos are in our stores now. Learn about the Peruvian farmers who grow this less fibrous and very flavorful mango.
February 1, 2011
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Tell us what makes your Valentine special and you might win a gift basket full of socially responsible goodies plus a $150 gift card.
December 13, 2010
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Whole Trade lilies bring holiday cheer to you and to others. Learn how Plantas y Flores grows flowers meeting our Whole Trade commitment to ethical trade, the environment and quality products.
November 16, 2010
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Set your table with beautiful flowers while helping others. Learn how Whole Trade™ flowers translate into Gladys feeling respected with fair wages and opportunities for her family.
July 26, 2010
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Congratulations to Stephanie and thank you everyone who entertained us with your stories of how hot it is where you are. Stay cool everyone! Yep, it’s late July and hot as heck just about everywhere. Doesn’t it sound perfect to cool down with some ice-cold tea? We know! That’s why we’ve just introduced our new line of 365 Everyday Value Organic ready-to-drink teas.
May 7, 2010
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Huge congratulations to Arlene from the Philadelphia area who shops at our North Wales store! She is the grand prize winner of the 9-day trip to Costa Rica.
May 7, 2010
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Time to celebrate! World Fair Trade Day is the largest Fair Trade event in North America, with over 65,000 people having participated in 2009.
May 1, 2010
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At our office, we talk about flowers all year long, but this time of year it’s hard to miss all of the excitement reminding us that there is a holiday right around the corner.
April 23, 2010
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In case you are just tuning in, we’ve been celebrating April with our Whole Trade™ pineapples that are setting a sweeter standard for quality, as well as environmental and social responsibility.
April 11, 2010
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MonkeysOnce in a while we have a new program in produce that is super exciting, and Whole Trade pineapple is one of those programs. First off, the fruit is delicious! But in addition to taste, there are plenty of reasons that we can’t stop talking about this fruit.
April 7, 2010
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Spring PineappleSue Swyt is our randomly selected winner of the $25 gift card. Thanks everyone for your entries!
March 31, 2010
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Costa RicaUpdate 5/7/10: Huge congratulations to our winner — Arlene from the Philadelphia area who shops at our North Wales store!

February 16, 2010
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Alaffia1Olowo-n'djo Tchala is the Founder and Director of Alaffia. In appreciation for our customers supporting their mission, he asked if they could please give away a lovely gift basket along with this blog post. Of course!
February 12, 2010
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divinechocolate

As part of Whole Trade Guarantee™ Month at Whole Foods Market, we encourage you to explore the world of Divine Chocolate - owned by cocoa farmers, made for chocolate lovers.

August 22, 2009
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Naked JuicePicture this: it's a hot August afternoon. You just ran a few miles and you are in need of some replenishment. You swing by your friendly, neighborhood Whole Foods Market to re-fuel.
February 17, 2009
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February is Whole Foods Market's Whole Trade™ Month and we are proud to be the first to launch in the US of A Fairhills Winery's Fair-Trade Certified and Whole Trade Guarantee wines!
February 11, 2009
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Carol Medeiros joined Whole Foods Market in 2001 at our Cherry Creek store in Denver and has been working on our produce and floral team ever since.
February 4, 2009
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Community Relations Team Leader Shonelle Bellon from our Santa Cruz store shares her thoughts on Whole Trade Guarantee™ Month.
December 9, 2008
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“Thank you Whole Foods. Thank you for our new class room!” Those are the words of a song written for Whole Foods Market by students in Ghana Africa.  The school was built because Whole Foods Market customers bought Blessing Baskets. Thank you for helping us weave hope into the world one basket at a time!
December 4, 2008
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The Alaffia holiday baskets were uniquely designed and created for the 2008 holiday season. These are Alaffia basket weavers in Blitta, Togo. Gift baskets include the basket, three body care products and a handcrafted ornament and retail for $34.99.
October 16, 2008
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HoneyImagine a world where honey bees are your family’s livelihood. The hives are tucked deep in the jungles of Chiapas and Quintana Roo, and have been tended by Mayan communities for generations. Although there is a centuries-old beekeeping tradition there, honey production has only recently been recognized as a viable and stable income opportunity in the global market.
September 16, 2008
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If you aren’t on a vegan diet, chances are you didn’t know that all sugar isn’t considered vegan. It doesn’t come from an animal so what’s the issue? Bone char. Bet you didn’t know that many sugars are processed with bone char either. Bone char, usually made from the bones of cows, is used in the decolorization process for sugar – meaning it whitens the sugar through a filtration process. Standard sugar packages won't explain all of this, but the process is unacceptable to many vegans and they avoid sugar as a result.

August 12, 2008
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When I was in Brazil this past year for a food industry show, I met a brother and a sister who lived and worked on their family’s biodynamic aloe vera farm. I learned that on this farm the siblings made cleaning products from the aloe vera that they grew.
July 4, 2008
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I love working with family-owned businesses, especially those that truly believe in what they do. Maine Root Soda Company, based right here in Austin, TX, is one of those companies.
June 18, 2008
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Hey fellow Whole Bodies! Jeremiah here, the Senior Global Whole Body Coordinator. Having been in the natural products industry for 15 years I have never seen a more exciting time than now. Check out the shelves this month for all kinds of fun EXCLUSIVE products launching. Many of them are what we call "mission driven" or, in other words, they support a cause besides just making a profit.
June 13, 2008
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My name is Jessica and I am the Whole Trade Guarantee Specialist. In my role I have the opportunity to promote social responsibility through the ethical sale and trade of commodity products. We donate 1% of all Whole Trade Guarantee sales to the Whole Planet Foundation, which funds micro-credit loans to women all over the world to help end world poverty.
March 5, 2008
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Last year, Whole Foods Market launched a certification program called Whole Trade Guarantee, a program for sourcing socially responsible products from developing countries. Tune in to hear grocery product specialist Perry Abbenante tell us more about it.