Whole Story

The Official Whole Foods Market® Blog
October 21, 2016
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They may come in tiny bottles, but essential oils pack a big punch. A few drops of these potent powerhouses can have benefits for both the mind and body. Here, the lowdown on these wonder workers and how to use them.
August 12, 2016
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Coconut oil is (still!) trending — and for good reason. It can be used in sautés, in cakes and cookies or even in place of butter on your toast. But if you’re only using coconut oil in the kitchen, you're missing out. It’s also an all-purpose beauty solution, a must-have for pets, and a total lifesaver at home. Here, absolutely everything you ever wanted to know about the tropical essential.
February 24, 2016
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Since multitasking cheek-and-lip products are all the rage right now, we asked our friends at Mineral Fusion to share a few tips for applying one of our faves: Mineral Fusion 3-in-1 Color Stick, which adds color to cheeks, lips and eyes.
February 19, 2016
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From DIY moisturizer to eye makeup remover to belly balm, the Internet is teeming with articles about the beauty benefits of coconut oil. Since I’m already a fan of coconut oil in the kitchen, I decided to put some of the most common tips to the test.
November 9, 2015
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Looking for a gift idea? Learn how easy it is to make homemade moisturizing lotion bars.
November 7, 2015
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Looking for a gift idea? Learn how easy it is to make homemade Relaxing Lavender Body Scrub.
November 5, 2015
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Looking for a gift idea? Learn how easy it is to make homemade Rose Spice Body Scrub.
August 31, 2015
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Coloring at home is convenient, and it allows you to make informed decisions about what you’re putting on your head (and absorbing through your scalp). Because hair dyes can contain shady ingredients, our Whole Foods Market stores carry Naturtint Hair Permanent Hair Color, which is formulated without ammonia, resorcinol or parabens.
August 18, 2015
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If you’re blessed with naturally curly hair, sometimes your locks need a little extra love. Maybe heat and humidity have made your ends go frizzy? Perhaps color treatments or frequent washing have wreaked havoc on your hair cuticle, the outermost protective layer of your hair? We asked Rose Hyde, co-founder of Alaffia, to help us with a hydrating hair mask recipe that you can whip up at home.
August 12, 2015
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Whether you’re a seasoned traveler or an amateur (like me), we've got recommendations for airplane-friendly sizes of some of our favorite products. Now you can sail through security and arrive in beautiful style.
August 4, 2015
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Pregnant moms, soothe your stretched, itchy belly skin with this simple and effective belly cream that you can make at home from familiar, plant-based ingredients.
July 15, 2015
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Savvy Summer Skincare

Summer fun has begun! Longer days give us more time in the yard, at the park, on the trail and in the water. Whether your plan is to relax or play hard, or maybe a little of both, be sure to be smart about skin care.

June 17, 2015
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Summer is a great time to widen your workout options. Of course, it’s easier to be adventurous when you have the right tools. That’s why Whole Foods Market® is pleased to release our Ready for Action summer survival kit on June 27th. Hurry! It’s only available for a limited time while supplies last.
June 4, 2015
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Our friends at Aura Cacia shared a recipe for DIY beard oil made with whiskey and plant oils. It’s time to grab your vintage-style whiskey flask and get crafty!
May 23, 2015
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From heat and humidity to sweat and sun, music festivals present a myriad of challenges for pretty hair. I took a quick poll of my festival-fanatic friends to find out how they stay cool and look cool too. Here are their top six tips.
May 21, 2015
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Was your first experience with sunless tanner not a particularly sunny one. Never fear! Sunless tanners have come a long way. For a sun-kissed glow without the harmful rays, read the product instructions carefully and follow these four simple tips.
May 3, 2015
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Cosmetics

Contemplating a little spring cleaning of your makeup bag? There’s no time like the present to toss out empty containers and make the switch to summer’s vibrant palette!

April 23, 2015
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I love to pamper my skin with thick, luxurious body butter. Know what I don’t love, though? The artificial fragrance in so many store-bought body butters. That’s why I was so excited when our friends at Aura Cacia shared this DIY recipe for Citrus-Cocoa Body Butter.
April 2, 2015
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Does anyone really identify with the idea of “anti-aging” skincare? Here’s a bit of a re-frame: What if we think in terms of “pro-aging” skincare? In my book, being pro-aging means it’s never too early to practice prevention — and never too late to look great.
February 11, 2015
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Our trusted Quality Standards prohibit 50 questionable ingredients that are commonly found in all kinds of body care products—from blush to baby wash!
February 5, 2015
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If cold winter winds and heated air have left your lips worse for wear, pamper your pucker with a quick DIY lip scrub.
October 2, 2014
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Fall weather brings its own special skin-care challenges. If your skin is looking parched this make-at-home facial mist delivers dewy, glowing skin at a moment’s notice. It’s the perfect purse-size companion for fall parties and holiday travel.
August 22, 2014
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Acne care has come a long way since the days when neon-blue astringent was once the weapon of choice. Here are a few tips for making smart choices in the modern-day skin-care aisle.
August 7, 2014
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A few of my friends swear by dry shampoo saying it pumps up the volume, adds lift and absorbs excess oil. My hair is short and it always sticks straight up, but I was still curious about a product that could refresh my scalp between shampoos.
May 28, 2014
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Susan “Suki” Wattik is the Associate Global Coordinator for our Whole Body departments and a dedicated devotee of all things body care. We were recently wowed by her knowledge of exfoliation and asked her to offer a few tips for summer skin care.

How is exfoliating your body different from exfoliating your face?

April 29, 2014
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I’m especially wary of eye makeup remover with mineral oil or other petroleum by-products. Thankfully, this simple DIY recipe will dissolve even the most stubborn makeup with just three plant-based ingredients.
April 10, 2014
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If you’re feeling a bit blah from the dark days of winter, a good blush can refresh your look and highlight your natural features. Here are a few tips for choosing a blush that’s right for you.
March 6, 2014
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The delicate skin around your eyes get a workout every time you smile, laugh or squint. Age, dryness and sun exposure also contribute to fine lines and wrinkles around your eyes. Fight premature aging and choose an eye cream that’s tailored to fit your skin’s needs.
February 6, 2014
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Get our DIY hand scrub recipe
January 14, 2014
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The start of a new year is the perfect time to take inventory of not only your life, but also of what you need to detox from your beauty cabinet.

You may be wondering, “How do I know when my natural makeup and skin care have gone bad?” or “Do I really need to throw out my mascara after just 3 months when it still works fine after 5 months?”

December 14, 2013
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Shimmering, gilded eyes are an easy, quick way to go from day to night and be party-ready in a flash!
October 24, 2013
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Model: Sarah Voigt. Hair, Makeup and Styling: Kristen Arnett. Photos: Evi Abeler.

October 2, 2013
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The crisp air and crunchy leaves of fall signal a new season! Just as the colors change, so do our skin and appetites. Autumn’s bounty of crisp and crunchy apples are the star ingredient for this “wear it or bake it (or both!)” beauty article.  

Presenting the “Apple Crumble Scrub”!

June 8, 2013
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To help summer hair, try “Hair Dressing” -- great for feeding your tresses and your body with natural ingredients right from the kitchen.
May 13, 2013
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Parfait ingredients

A Treat for Skin (and taste buds!)

Summer brings warm, sunny days and berries in abundance! Does anyone else wait all year to scarf down nature’s good-for-you, sweet snacks by the handful – or is it just me?

December 23, 2012
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Learn how to create sexy, smokey eyes—without putting suspicious ingredients on your sensitive lids.

I love New Year’s Eve because I love old-school glam. A velvet cape inherited from grandma? Perfect! A silver lamé frock from a thrift store? Uh-huh! Rhinestone earrings? Feather boa? Sequined evening bag? Yes, yes, yes! Everything is permitted on New Year’s, as long as it’s glittery and elegant and fun.