Whole Story

The Official Whole Foods Market® Blog
May 3, 2015


Contemplating a little spring cleaning of your makeup bag? There’s no time like the present to toss out empty containers and make the switch to summer’s vibrant palette!

April 23, 2015
I love to pamper my skin with thick, luxurious body butter. Know what I don’t love, though? The artificial fragrance in so many store-bought body butters. That’s why I was so excited when our friends at Aura Cacia shared this DIY recipe for Citrus-Cocoa Body Butter.
April 2, 2015
Does anyone really identify with the idea of “anti-aging” skincare? Here’s a bit of a re-frame: What if we think in terms of “pro-aging” skincare? In my book, being pro-aging means it’s never too early to practice prevention — and never too late to look great.
March 14, 2015
Trendsetters and beauty mavens take note! On Saturday, March 21, at 10 am, Whole Foods Market® will release our first-ever curated beauty bag. Packed with cutting-edge cosmetics and luxurious skin care, the Hello, Beauty! bag has a retail value of $60, but your local Whole Foods Market store will offer it for $18 (while supplies last).
February 25, 2015
It’s no secret that plants are powerful. Research continues to reveal how plant essences bring physical and mental benefits. We’ve simplified the world of essential oils to help you get started with this natural approach to self-care.
February 11, 2015
Our trusted Quality Standards prohibit 50 questionable ingredients that are commonly found in all kinds of body care products—from blush to baby wash!
February 5, 2015
If cold winter winds and heated air have left your lips worse for wear, pamper your pucker with a quick DIY lip scrub.
October 2, 2014
Fall weather brings its own special skin-care challenges. If your skin is looking parched this make-at-home facial mist delivers dewy, glowing skin at a moment’s notice. It’s the perfect purse-size companion for fall parties and holiday travel.
August 22, 2014
Acne care has come a long way since the days when neon-blue astringent was once the weapon of choice. Here are a few tips for making smart choices in the modern-day skin-care aisle.
August 7, 2014
A few of my friends swear by dry shampoo saying it pumps up the volume, adds lift and absorbs excess oil. My hair is short and it always sticks straight up, but I was still curious about a product that could refresh my scalp between shampoos.
May 28, 2014

Susan “Suki” Wattik is the Associate Global Coordinator for our Whole Body departments and a dedicated devotee of all things body care. We were recently wowed by her knowledge of exfoliation and asked her to offer a few tips for summer skin care.

How is exfoliating your body different from exfoliating your face?

April 29, 2014
I’m especially wary of eye makeup remover with mineral oil or other petroleum by-products. Thankfully, this simple DIY recipe will dissolve even the most stubborn makeup with just three plant-based ingredients.
April 10, 2014
If you’re feeling a bit blah from the dark days of winter, a good blush can refresh your look and highlight your natural features. Here are a few tips for choosing a blush that’s right for you.
March 6, 2014
The delicate skin around your eyes get a workout every time you smile, laugh or squint. Age, dryness and sun exposure also contribute to fine lines and wrinkles around your eyes. Fight premature aging and choose an eye cream that’s tailored to fit your skin’s needs.
February 6, 2014
Get our DIY hand scrub recipe and a sweet coupon!
January 14, 2014


The start of a new year is the perfect time to take inventory of not only your life, but also of what you need to detox from your beauty cabinet.

You may be wondering, “How do I know when my natural makeup and skin care have gone bad?” or “Do I really need to throw out my mascara after just 3 months when it still works fine after 5 months?”

December 14, 2013
Shimmering, gilded eyes are an easy, quick way to go from day to night and be party-ready in a flash!
October 24, 2013

Model: Sarah Voigt. Hair, Makeup and Styling: Kristen Arnett. Photos: Evi Abeler.

October 2, 2013

The crisp air and crunchy leaves of fall signal a new season! Just as the colors change, so do our skin and appetites. Autumn’s bounty of crisp and crunchy apples are the star ingredient for this “wear it or bake it (or both!)” beauty article.  

Presenting the “Apple Crumble Scrub”!

June 8, 2013
To help summer hair, try “Hair Dressing” -- great for feeding your tresses and your body with natural ingredients right from the kitchen.
May 13, 2013

Parfait ingredients

A Treat for Skin (and taste buds!)

Summer brings warm, sunny days and berries in abundance! Does anyone else wait all year to scarf down nature’s good-for-you, sweet snacks by the handful – or is it just me?

December 23, 2012

Learn how to create sexy, smokey eyes—without putting suspicious ingredients on your sensitive lids.

I love New Year’s Eve because I love old-school glam. A velvet cape inherited from grandma? Perfect! A silver lamé frock from a thrift store? Uh-huh! Rhinestone earrings? Feather boa? Sequined evening bag? Yes, yes, yes! Everything is permitted on New Year’s, as long as it’s glittery and elegant and fun.