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Conscious Capitalism: A New Book by our Co-Founder and Co-CEO, John Mackey

When you think about the word “conscious,” what words come to mind? Aware? Mindful? Awake? What about “capitalism?” Selfish? Greedy? Unethical? Unfortunately there are plenty of people out there who don’t have a very positive perception of business in general. But what happens when you combine the concept of consciousness with capitalism? John Mackey, Whole Foods Market®’s co-founder and co-CEO, along with Raj Sisodia, a business professor at Bentley College, address that concept in their new book, Conscious Capitalism: Liberating the Heroic Spirit of Business.

Check out this short video of John explaining why he and Raj wrote this book:

We have more videos of John discussing what it means for businesses to be heroic and the philosophy of creating value for all involved in this blog post.

As you probably know from shopping in our stores, the way we do things in our company is different from the norm. But we’re not alone. Many successful companies are actualizing their higher purposes to do good in the world. In Conscious Capitalism, John and Raj share the Whole Foods Market story, as well as the success stories of other well-known companies like The Container Store, Trader Joes, Southwest Airlines and many others, to illustrate how conscious businesses that are operating with a higher purpose can — and do — create value for all.

“Conscious capitalism” is helping lead many businesses to long-term success at a time when consumers are looking for more meaning in the products they buy and the companies they do business with. Let’s face it, businesses that pursue profit above everything else will lose their relationships with customers and with their other stakeholders, and will eventually fail. It’s exciting to feel that the tides are changing for the better. 

If you believe in the inherent good of capitalism and that business can and should create value for society as a whole, then check out this book! For a taste of what you’ll find, register for a free chapter download on the publisher’s website. 

Sound interesting? Don’t just take our word from it. Here’s what others are saying:

  • Conscious Capitalism is a wonderful book, full of fiery passion and incisive insights. So buy it. Read it. Implement it. It’s a true guide to future.” -- Forbes.com
  • “Mackey and Sisodia make a valiant effort to redeem a practice often tainted by greed and corruption and show that if the individuals managing the system commit to conscious capitalism, everyone benefits.” -- Publishers Weekly

Conscious Capitalism: Liberating the Heroic Spirit of Business is now available from online booksellers and anywhere else books are sold.

The book is also being sold at all Whole Foods Market stores and the profits from copies sold in our stores will go to the Whole Planet Foundation®. Whole Planet Foundation supports poverty alleviation and entrepreneurship through microcredit in communities worldwide that supply Whole Foods Market stores with products.

Do you believe in the power of “conscious capitalism?” Share your thoughts in the comments below.

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Helen Allard says …

Brilliant! Now... how do we translate these same ideas and values into the public sector and specifically, into Federal Government in DC... There now ... A sequel just begging to be written ... Are you up for it John and Raj?

Rose says …

yes, I do. I think our country is not as conscious as it should be, so when that occurs, people blame capitalism. The best way others learn is by example, and Whole Foods is a good example of how capitalism can work for the good of everyone! (and the environment!). Other companies may want what Whole Foods has, and I hope they are paying attention to see what are the ingredients of that kind of success - one that the company can be proud of - a company true to its mission, insilling a sense of belonging & loyalty within the community, people feeling good about their purchases and feel the store has its best interests in mind. Much planning and dedication to make that happen, also seeking out feedback back up the chain, not just down from the top. Whole Foods has earned its good reputation as a good corporate citizen that the founding fathers would be proud to say, this is what we had hoped when we established a free country.

Donna Cassinari says …

I've been a loyal Whole Foods customer for many years, and love the store! I do believe in conscious capitalism, and am very anxious to read John Mackey's book.

Joe says …

Yes, capitalism is great. If it wasn't for capitalism none of us would be here. Enough said.

Baldvin Jonsson says …

I must say that I am very, very exited to read the book. Ever since I met John for the first time I have visited some 90 stores around the US and for me, the WFM Team members have created a society within the society in America. All are passionate about issues that matters in the World and love to share them with Customers anytime. Love and Peace. Baldvin

Cathy Wallace says …

Thank you for defining Capitalism for what it really is and not what the media says it is. Also wondering why you did not include Chick Fil A as a great example of Capitalism that serves others? The company's heart is based on Biblical truths and has created thousands of jobs, given thousands of dollars in scholarships, given thousands of dollars to foster homes and has basically been a Giving Business!!!

Abbey says …

Can't wait to read!!

Judy Wilson says …

Please check out Russell L. Blaylock, M.D. a nurosurgeon from Mississippi. His studies show that soy products are harmful to the human body. He has written two books on the effects of foods, etc., on the brain and body. Very enlightening.

Cinthia Madrid says …

Empathy driven business! can't wait to read it!

Kat Sabeaux says …

Capitalism essentially is a system of industry in which bosses (workplace owners), claim the fruits of others' labor as their own private property. It's a false dichotomy to divide them into "good bosses" and "bad bosses"; the role of the boss itself and the appropriation of the goods and services produced by her/his employees to which traditional property rights claims the boss is entitled is inherently unjust. Under capitalism, a worker has no claim to ownership in the workplace he/she helps sustain. Her/his labor pays the bills, yet he/she can be fired "at will" in almost every state. Workers' unions which bring democracy into the workplace provide an alternative in which workers, united, can exercise increased control over how we direct our labor and how its fruits are distributed -- and cooperatives resolve this tension completely.

Ilyan says …

A scientific Marxist might tell you that the purpose of Capitalism is to accumulate the wealth that enables the transition to Socialism. Socialism will then create even more weath enabling the transition to higher Communism. Why Marxism will not work is because Marx did not reconise the validity of Malthus. Increasing population outruns the increase in wealth, just as it can outrun the food supply. This industrial civilisation has already produced enough pollution to start feedbacks that will terminate Earth's ability to support Life. Capital investment should now be focussed on "The High Frontier" (writ about 1986, I forget the Author) so that some small fraction of Humanity might survive untill Earth recovers its habitability. and can be reinhabited. There needs to be a big eough place to maintain a representative microcosm of all Earthlife if that is to be done. Ilyan Thomas 19th March 2013

marie nicolas says …

I read conscience capitalism last summer and thought it was awesome. It has inspire me to create a business that create value for society . After read it , I thought of it as a bible for business.