Does a Conscious Business Make Business Sense?

By Kate Lowery, January 16, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Conscious Capitalism challenges the notion that stakeholders in business are inherently opposed to one another. When businesses operate with higher purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes. Everyone wins. Remember, business is not a zero-sum game. More from John:

Let Conscious Capitalism inspire you. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.

 

4 Comments

Comments

jjlay says ...
Please do not be discouraged by progressives. You are sound in your beliefs and will always be successful. My only wish is that there were Whole Foods in non upscale neighborhoods. I have to drive a long way to be able to shop at Whole Foods and as a result am unable most times. I wanted you to know that I support your concept and please do not cave to the recent comments. There are many of us who believe as you and pray for your success daily. Have courage... jjlay
01/21/2013 6:49:59 AM CST
Eric Schnittker says ...
Mr. Mackey, Do NOT apologize, do NOT back down. You just look weak that way.You got a few nuts and kooks hopping mad. So what? Most people agree with you, but don't write in to support you. So what? You are NOT going to lose any measureable business from it. Are those the kind of customers you want? The kind who demand that you have to agree with them all the time, even when they don't even know or understand what fascism is or how bad it is for our country? Do NOT back down!
01/21/2013 7:53:14 AM CST
joanneopdahl says ...
I love your store and the products but after reading what I consider an unfair balance of how to make and keep your profits I will need to step away from your store. I will miss it and all the wonderful people working there giving their heart and soul to improve your profits. I know I will not be missed and this will not change your way of thinking but I cannot feel comfortable supporting what I think is a narrow way of seeing the corporate world.
02/02/2013 12:17:01 PM CST
john Meyer says ...
John, I worked as a manager for several companies in the chemical industry that practiced Conscious Capitalism before the term was coined. I then watched as leveraged buyouts took all the good efforts of owners and professional managers and dumped them into the trash bin. Employee good will and long term growth is meaningless in the face of the insatiable hunger for profit from wall street. You are quite naive. Your concepts will evaporate the minute you give up control of the company.
02/09/2013 9:47:52 PM CST