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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

Bethany C. says …

I plan on omitting dairy, sugar and meat for lots of fresh produce, water and plant-based protein.

Dave says …

I am trying to get more servings of fruits and vegetables each day, that is my new years resolution!

Bee Kirch says …

The whole family is working to start the day everyday with an energizing and healthy breakfast! We are all working on lowering our cholesterol as well...two of us just found out it's high, gulp!

Kelly says …

I am trying to be at the gym 5 days a week

Joy vest says …

I have always focused on eating to lose weight. I am trying to build a better body image and focus on getting healthy- physically AND mentally.

Wendy says …

Looks yummy! I plan to eat more fresh fruits and vegetables in the new year - one of either with every meal and snack. I would add strawberries, raspberries or blueberries to this cereal.

hank says …

i want to have a stronger engine too

Emily says …

I have been vegan for 2 years. In 2013, I plan to greatly reduce processed soy foods from my diet because they are high in sodium and preservatives, and kind of a crutch for the vegan diet.

Cindy Adams says …

My goal is to lower my cholesterol in 2013 by being plant strong.

shea says …

To eat less "junk". Get more creative with my vegan meals

Julia says …

Fruit AND veggies every day!

Cori says …

I love the Engine 2 Diet. I hope to work on becoming more plant strong and working out more in 2013!!

Minna Siegel says …

looks nutritious

roxanna says …

For the new year my husband and I are planning on losing about 50 lbs a piece to get back into shape again. To eat more whole grain foods, and raise more vegetable,s and get away from more chemicals.

Nancy Newman says …

My change is not to change. I exercise almost daily, buy organic for the "dirty 12,' watch sodium, calories, read labels...how boring...maybe I should consider a change and lighten up a bit. :-) (I know...healthy doesn't mean boring...usually the opposite.)

Melv says …

I like meat

R. W. Newton says …

I am going to cut down on carbs!

Amy says …

This is delicious. I eat a plant-based diet most of the time. I'm going to make an effort to go to the gym an extra day each week in the new year.

courtney says …

My husband and I have been on a food journey for the last few years. We started by going organic a few years ago. In the last few months we have almost completed eliminated animal products from our diet and we have really increased our veggie consumption! Our goal for the new year is to integrate more macrobiotic principles into our diet and increase the amount of local foods we buy. :)

Connie Shaw says …

I have been a vegetarian for 15 years I will be a complete and total Vegan in 2013. Its the best thing I can think to do in my 50th year.

KAREN says …

I would like to eat less processed foods, less sugar, and more of Rip's Big Bowl cereal!

thereza says …

This is soooooooo yummie!

Alicia MacLean says …

I'm significantly reducing my intake of processed sugar. I feel so sluggish and bleh when it's in my system.

Cristina says …

I've been slowly converting to a plant-based diet since I read the Engine 2 book about 6 months ago. I've also set a goal to complete a 100 mile bike ride and then possibly a duathlon. The combination of better eating and regular exercise is how I hope to ring in a healthier and more compassionate 2013.

sophia bell says …

My life changes: Eat more colorful vegetables and fruits; whole grains; mushrooms; beans; nuts and seeds. Add a positive attitude, thanks for someone or something in my daily life and do more exercises. I believe this changes will create a happier and healthier me.

Paige Prewitt says …

I don't plan to make any dietary changes for 2013 - I make from scratch most of what I eat and have a pretty healthy diet. Vegetarian 96% of the time - I think that is also called flexitarian LOL. Love cheese and eggs too much to become vegan. Frequently have cereal for dinner and add lots of different kinds of fresh and dried fruits and nuts. Love the Kale tee shirt - I'm known in my cooking circle as the Kale Queen - massaged, raw or cooked - I'm hooked and have been for years. Happy New Year.

Clyde Bostick says …

I will be exercising 4-5 times a week for a least 30 minutes. Also limiting computer time which will help me to be less stationary.

Natalie Hardy says …

I am eating low fat, low sugar & low starch to maintain weight loss. I am also eating smaller meals. Thanks.

Valerie says …

Giving up meat & dairy were the two best things I've done for myself in years. It's been over a year & a half since I made these changes & I am over 30 pounds lighter. I have had short periods of backsliding, but always come back to a plant-strong eating plan & as long as I stick to it I feel terrific.

Amy says …

We're trying six weeks of a gluten-free and vegan (from vegetarian) lifestyle in an effort to further improve our health. We've read about Rip and we'd love to try some of these products.

Julie says …

Want to have a healthy outlook for the New Year and I believe it starts with a low fat no sugar breakfast.

Kristy says …

Continuing into the new year, I am eating less wheat and more wholesome non wheat grains as well as many fruits and vegetables everyday along with regular yoga and strength training classes.

michelle says …

I love eating healthy and exercising. I'm always interested in new healthy products and hope to be able to test out your product ENGINE if I am the winnter. Happy New Years all!

Jill McKeever says …

My family and I went over the plant-based side of life last Thanksgiving. I had watched Forks Over Knives in August, then asked my husband to watch it. It set the ball rolling for us to clear out the pantry and freezer of all animal products and live the rest of our lives heart disease free. Next to getting married and having kids, it's the best decision my husband and I have ever made. We have both lost 25 pounds each and WE FEEL GREAT!! No one can convince us to ever go back to eating the way we were brought up. I have Rip's book, his daddy's book, and many others in the same circle of plant eaters. It's so exciting to see Rip's line of foods. I'm looking forward to trying them out and sharing them with the readers on my food blog, SimpleDailyRecipes.com. I've been blogging for 5 1/2 years and have built an audience of butter lovin' meat eaters, like I was last year. My goal for 2013 is much the same as Rip's mission. I want to help folks to step away from the fats and animal foods, and start eating plants to improve their state of health and feel good again.

Patti says …

I have followed many of Rip's recipes with the help of Whole Foods but have been waiting so long for this and other Engine 2 diet prepared foods! I plan to reduce my family's sugar and fat intake this new year by purchasing and making available only healthy choices in our home. My children-all teens-have access to enough junk while at school, work, or out with friends so I certainly don't need it at home too!

Tracy Scott says …

We are trying to get healthier for not only ourselves but to be an example to our children and grandchild! We want to try to be around as long as possible to enjoy them growing up!

Sandi says …

This new year I want to eat healthier by incorporating more leafy vegetables like Swiss chard and Kale to my diet. I also intend to add more bean recipes to my meals.

Kathleen M says …

I have been trying to incorporate more fruit, veggies and grains into my diet. Also, I have really been working hard at cutting out sugar. As a result, I have lost weight and have more energy!

Rachelle Favorite says …

I'm cutting out soda and sugar for the new year. Slow and steady win the race!

Amy says …

Been plant strong since May of 2012 since but have wavered a few times with seafood. Am planning to be more strong in 2013 & to eliminate more dairy from my kids' meals.

Mary Ann kerley says …

My daughter and myself have been trying to live a healthier life style and I think this breakfast dish is a way to start.

Nicole says …

Would love to try!

Karin Rees says …

After reading The China Study I am committed to transitioning to a plant based diet.

Wendy Chu says …

Changes for the new year include eating healthier and smarter, and hopefully potty train my toddler.

Kathleen says …

Looking to get my husband to eat more plant based foods to help lower his cholesterol As a bonus, If I feed my husband a bowl of Big Bowl every day, will he look like Rip?

Rita Powell says …

I am going to start walking more and am going to cut way back on flour (bread, etc.) I will continue to eat fresh vegetables and if they are not available, I will eat the frozen ones. I definitely will be fixing more beans this year and less meat.

elizabeth says …

In the new year, I am planning to go to sleep significantly earlier so I can rise significantly earlier and get a significantly earlier start to my day ... which will give me plenty of time to savor delicious Engine 2 Rip’s Big Bowl Original cereal.

Kelly says …

This year I want to work to be less afraid to eat fats (almonds, avocado, coconut) and healthy carbs (sweet potato, non- gluten grain). I also will work towards finding more plant alternatives to always eating meat for protein. I want to abandon the winter apathy that has come over me and get back to running again! I have never tried Rip's products, but would very much appreciate a chance to, for I'm sure I would love them!

J says …

I plan to look hard for non-GMO ingredients. Apparently that is what may be causing my constant bloat. Sure will be great to find a cure.

Ellie says …

I'm going to work on eating less sugar - for example, just have a small square of dark chocolate after dinner rather than a bowl of ice cream!

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