Whole Story

The Official Whole Foods Market® Blog

Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

988 comments

Comments

JC says …

Eat more fruits and veggies. Eat less sugar in all its forms.

Bonita O'Neill says …

What a great idea! I love your cereal recipe. I will have to hunt for your other products too. I hope you get your products into other Canadian stores. Now if you could market your burgers too...

Stacy L. says …

I plan to replace snacks like granola with fresh fruit and veggies. Also, trying to replace grains in my meals with beans.

Patricia Ames says …

My husband is into his 23rd post-quadruple bypass year. No accident!! Healthy diet and exercise is our mantra. We do 5ks and walk briskly when the weather turns nasty:) Organic fruits--at least 3 and aim for 5; nutritious cereals and breads for breakfast--can't wait to try Engine 2; wild caught salmon is a favorite and an occasional beef based spaghetti is featured on our menu. Throw in a meaningful, thoughtful pursuit of knowledge with an engaged social circle and life doesn't get much better than this. Cheers!!!

Krista says …

I started Hot Yoga in 2012 and I resolve to continue to practice the art through 2013. I am improving my cooking skills daily and am always searching for more healthy ways to feed my family.

Robin says …

Sticking to my vegan diet and exploring more whole grains for baking!

Dar says …

I would not mind trying a bowl! Anything to help me start gaining control over my bad eating habits or choices! Thank you for the opportunity.

Nina says …

This year I plan to add more veggies to every meal, and start strength training.

amy mayer says …

I will be purchasing more organic produce and work towards healthier eating.

kathy says …

meatless Mondays

Niya Simmons says …

I enjoy the cereal and crispbread. I'm taking baby steps to change my diet to plant base. Thanks

gail maynor says …

I love beans, my kids are so so, and my husband doesn`t like them. I`m going to try sneaking them into some dishes they really like by slightly mashing them up and see what happens. Also going to cook bigger portions of veggies and make sure there is fruit in the fruit bowl every day.

Brenda says …

my friend and I are going to try it. JKeep up the good work

Tabby Budde says …

I watched Forks Over Knives and also Rips documentaries on the Engine 2 diet. I found them interesting and life changing. My best friend just told me this week she is going to do the 28 day challenge so I"m so thrilled for her and just know she'll be successful. If I win the case of cereal I will surely share it with my best friend :) By the way....my husband and I have both lost over 20lbs each by changing to a plant based diet!

Ginny Davis says …

Would love to see this catch on in fire departments across the US. As the wife of a Georgia firefighter, I have seen the toll the job takes on the mind & body. Fueling up with the right foods is key. We made several good changes last year to better our health and plan to continue on that path in 2013. However, it is hard convincing my husband to lay off the junk in his down time, would love to try your new products to get him hooked!

Ad Rotondo says …

i have been trying to lower my cholesterol for years. I would love to win this as it sounds like this would help make this possible

rosemarie says …

have not tried your product. look forward to doing so.

Grace Garcia says …

I have chosen to eat a plant-based diet for life! I have just bought a book on going through pregnancy vegan and my fiance and I have made major changes including making more food together at home in order to support my new life choice. :)

Michele says …

I have started the transition to a plant-based diet. I truly believe this is the way to go and I'm starting to see results md feel better. I encourage everyone to try it.

Shelly says …

For the new year I am trying not to cave in to temptation so much; this cereal looks both healthy and tempting (in a good way!).

Gayle says …

I am going to add more exercise to my routine and continue eating a plant based diet.

Les Kuchar says …

Approximately one year ago when my weight hit 245 pounds, I decided to make life style changes, both in my diet and exercise. To date I am now at 215 pounds with a goal of breaking 200 pounds. I was was brought up meat and carbs, now however, I eat salads vegetables and fish with no where near the amount of meat I used to consume. I watch my sugar intake as I am border line diabetic. I would love to try your cereal for both myself and my son. Thank you.

Erin Reed says …

Im planning on cutting back on red meat and "white" foods (white flour, white potatoes, white rice). Im looking for a breakfast that will fill me up with fiber and nutrients to give me energy in the morning. Sounds like this Engine 2 Rip's Big Bowl Original Cereal is a great way to start the day...and the year! Looking forward to giving it a try. Cheers!

Bob Andretta says …

I am a retired firefighter from Engine 2 in Freehold, NJ.

Joyce Whipps says …

The first quarter of the year I will focus on having one day of the week as meatless. After that, I'll be working on two days of the week as meatless.

Brian McCullough says …

Trying to include a good lean protein in every meal.

Kim says …

More exercise and greens.

Gregory Taylor says …

I have had success in weight loss since I started working out (lost 22lbs) but would like to lose belly fat while building strength and muscle development. My diet now consists of more protein, lean meats, and vegetables but I still have the occasional soft drink, coffee or sweet treat. Perhaps Rip's Big Bowl Original can provide the healthy start I need each day and keep me on track of achieving a healthy weight while maintaining strength.

YN says …

I plan on continuing my healthy lifestyle of eating predominantly fresh produce and home-made meals made with hearty ingredients such as whole grains, nuts, beans, fresh fruit, and fresh vegetables. In addition, I will continue exercising and doing yoga daily.

Beth says …

I have been slowly incorporating more and more vegan recipes into my diet and want to continue to move in that direction in 2013. Good health feels good!

Lauren Koslow says …

Already a happy vegan, I would like to focus more on whole foods (beans, grains, fruits, & vegetables) and less on processed foods, especially when it comes to snacking. When it comes to baked goods, I will continue my trajectory to eat almost exclusively homemade treats (using half the called-for sugar).

Lauren Koslow says …

Oh! How can I forget: I will train for a first half-marathon (the plant-strong way, of course)!

Ashleigh Viens says …

I plan to eat more raw and head towards a vegan lifestyle! I can't wait to try Rip's Big bowl cereal:)

Tara S says …

I resolve to eat breakfast every day!

Will says …

My boyfriend and I plan to go to the gym together at least 3 times a week.

Diana says …

I would love to try this! Anything that gets my family to eat healthy and maybe lose the weight that I gained this past year would be great!

Laurel Hawkins says …

I would like to get started on this product to control my weight. I was raised on a fruit farm in Albuquerque, NM so I love fruit but have stayed away from grains for the most part since my children are grown. I also have a 12 year old granddaughter that loves to eat and it shows. Thank you for the opportunity to gain knowledge about these products.

Diana says …

I would love to try this! Anything that gets my family to eat healthy and maybe lose the weight that I gained this past year would be great!

jennifer bartlett says …

I am going to continue my goal of working toward a totally plant-based diet. Already vegetarian, I will aim to completely eliminate cheese and yogurt, the only two remaining animal products I eat. I love eating plant-based!!

millie alvarez says …

Since I have Thyroid Cancer this year, I am always looking to find new foods to eat to fuel my body instead of junk food. I am focused to eat better for my body in 2013 and beyond

Katie says …

Heart disease is a constant in my family. My pledge to myslef and my daughter this year is to find new healthy ways to keep our hearts going strong. We would love to try the new Engine 2 products. Thank you and Happy New Year.

Darlene Jordan says …

I definitely would love to try one of Engine 2's new products. Need to lose weight and I am willing to try something new if it will make a difference. So, 2013 looking forward to eating healthier!

Rebecca says …

Tried Engine2 GF brown rice tortillas. Best ever!! Found my new favorite!

Mary Beth says …

I am going to eliminate all meat and dairy for the new year. After watching Forks over Knives I realize the risks associated with animal products and want to live a long, healthy life.

Kiah says …

Eating better and exercising more!

Jane says …

Oh, I wish you would offer the Engine 2 products at the Troy Michigan store!!

chris says …

Just trying to eat more healthy foods and get back to exercising...

Robert Gagne says …

Totally vegan now.

Bonnie Visi says …

I would love to try something like this for my husband and my 12 year old son. My husband is overweight with Diabetes and my 12 year old son is overweight early because of genes and his diet. This sounds like something great for the new year for them because it would give them a good morning start with their daily diet. This is going to be a long hard road for all of us but we need to start somewhere., Bonnie

Kristen says …

I am working to move myself and the rest of my family further in the direction of "If it's white don't bite."

Pages