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Field Roast

Field RoastWe love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.

David Lee created Field Roast to blend the European tradition of charcuterie with the Chinese Mien Ching tradition of using grains as a vegetarian protein. These grain-based vegetarian sausages, deli slices, roasts, loaves, breaded cutlets and frankfurters have flavors and textures so convincing, even die-hard meat lovers often think they’re eating the real thing.

David began his career as a restaurant cook at age 18, and after honing his culinary skills he decided to apply them to something with a humanitarian focus.

“I didn’t want to work in a fancy restaurant. I wanted to provide food that elevates the everyday eating experience,” David says.

At age 28, David established a Seattle-based nonprofit called FareStart to provide meals and job training for the homeless, which was honored with the James Beard award for "Humanitarian of the Year” in 2011. David and his brother, Richard, established Field Roast in 1997, and the company has since grown to nearly 50 employees, including David’s two sons, Malcolm and Ian.

Field Roast

Field Roast began with three original gourmet “grain meat” loaves, and Whole Foods Market® was one of the very first customers. Their Celebration Roast, stuffed with butternut squash, mushrooms, apples and spices, is still a customer favorite. In 2005, Field Roast also introduced award-winning Grain Meat Sausages, and in 2011 their Vegetarian Frankfurters were so well received, they began appearing on menus at major ballparks, including those in Seattle, Cleveland and San Francisco.

Field Roast

“We’re all about flavor first at Field Roast,” David says. “We use fresh vegetables along with lemon juice, red wine from a local winery or organic apple cider vinegar. Then we add spice blends made from herbs and seasonings. We don’t use anything artificial or complicated. Everything is produced using the simple tenets of good cooking that you would follow to make a nice meal at home.”

Which Field Roast product is your favorite and how do you prepare it?

 

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72 comments

Comments

Nikki - Community Moderator says …

@LINDA - Most products will be vegetarian and others vegan. If you're looking for a particular product that Field Roast makes, you can search for ingredients in each item at http://fieldroast.com/products/.

Leslie says …

I cant believe that Canada is not allowing Field Roast to be imported any longer. This is terrible. I finally found a non meat product that has texture and taste and appeals to my whole family. If the problem is that Canada requires your product is tested as ""simulated meat" and is required to test your product on animals, which you are adversed to doing, then you should change your marketing to indicate it's a vegatable or carbohydrate and circumvent this ridiculous requirement by Canada's antiquated rules. I live in Vancouver BC and want to continue purchasing your product. Please do something to work around this. And please advise what I can do to help make this available in Canada. Thank you Leslie Gould

Anita Rossi says …

I live in the South Jersey area and we do have a whole foods market close by. Are your products sold there? If not, I would like to know where I can get some of your products. I am trying more and more to become a vegan. I hate the way farm animals are treated and the brutality they are put through in slaughter houses. It should be enough to make everyone turn to vegan. Please email me and let me know if i can purchase your products at whole foods. Also, does your mock meats contain any soy isolate? Thank you. A.R.

Nikki - Community Moderator says …

@ANITA - I would suggest looking on their website at http://fieldroast.com to find out other locations where they sell their products.

Brenda says …

Is the celebration stuffed field roast gluten free?

Nikki - Community Moderator says …

@BRENDA - Most of the Field Roast options will contain gluten or vital wheat gluten as the first ingredient. You can find the ingredient lists for specific products of theirs at http://fieldroast.com/.

George Real says …

where can I find your roast.. I've been to Fred Meyer and Safeway.... I live in Graham and when I asked the workers there they didn't know what I was taking about I evan had a picture of teh cranberry roast...

Lisa Tomlinson says …

OMG! Thank you! In the past few months I have transitioned to mostly vegan / vegetarian to improve my overall health. While at Costco the other day I discovered the Field Roast Sausages! This morning I tossed the eggplant italian blend in with a ton of fresh veggies and quinoa... your product has so much flavor! Awesome! wink - "Rabbit food" never tasted so good!

Nikki - Community Moderator says …

@GEORGE - You can search for locations that they sell their product on their website at http://fieldroast.com/where-to-buy/.

Teri Wedel says …

Vegetarian

Vicki Soderberg says …

My husband and I only just discovered Field Roast sausages...we are over-the-top in love with this new vegan option. The most delicious meat substitute we have ever tasted. For some reason we could not access their website. We were wondering about their use of organic and GMO free ingredients. Meanwhile, we'll continue to enjoy them. Thank you for this fabulous product.

Beth says …

I first tried Field Roast deli slices at a local place that used the Tomato flavor in its vegetarian Reuben sandwich. I was HOOKED! Tomato is still my favorite, although I also love the Celebration Roast as well as the Mushroom. The only complaint I have with any of it is that it can be hard to track down! Even at Whole Foods! (perhaps because it's that good?) I REALLY have to sleuth out the tomato variety!

Leo R. Sandy says …

Can you tell me the salt content of the veggie sausage? Leo

Nikki - Community Moderator says …

@LEO - You can find nutritional info for their products at http://fieldroast.com.

HeathCliff says …

I just bought burgers at a Los Angeles health food store - Lassens'- and admittedly, it was tasty - so I checked the calorie count - and my eyes nearly popped out of my head. 340 calories for a single burger - 24 GRAMS of fat - 37% of the total daily recommended consumption of fat IN ONE BURGER. 67% of the burger is FAT. I am not only disgusted but angry and indignant that a health-food company is selling such an unhealthful product

Shannon says …

Stumbled across some Field Roast frankfurters at a local Kroger in which they received by accident, but no accident for me. I brought a pack and put on the grill, they were so full I thought I was eating an angus hot dog (i was a meat eater at one time). Now I am hooked and tried them boiled and again they were perfect. Will be buying from now on.

unathyra davis says …

im excited about changing my life style and finding these products!

debra bauer says …

why is pricing not included and which Field Roast products are carried

Nikki - Community Moderator says …

@DEBRA - We do not have a list of prices at our stores since it can differ. Check with your local store for options they offer.

Christine says …

Do you have Field Roast available at Whole Foods in Toronto, Ontario?

Nikki - Community Moderator says …

@CHRISTINE - Since our options will differ between stores, I would suggest checking with the store directly at 416.944.0500 before you head over.

Veggie Skip says …

I love these products so much I have had them shipped to homes outside their markets.

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