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Field Roast

Field RoastWe love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.

David Lee created Field Roast to blend the European tradition of charcuterie with the Chinese Mien Ching tradition of using grains as a vegetarian protein. These grain-based vegetarian sausages, deli slices, roasts, loaves, breaded cutlets and frankfurters have flavors and textures so convincing, even die-hard meat lovers often think they’re eating the real thing.

David began his career as a restaurant cook at age 18, and after honing his culinary skills he decided to apply them to something with a humanitarian focus.

“I didn’t want to work in a fancy restaurant. I wanted to provide food that elevates the everyday eating experience,” David says.

At age 28, David established a Seattle-based nonprofit called FareStart to provide meals and job training for the homeless, which was honored with the James Beard award for "Humanitarian of the Year” in 2011. David and his brother, Richard, established Field Roast in 1997, and the company has since grown to nearly 50 employees, including David’s two sons, Malcolm and Ian.

Field Roast

Field Roast began with three original gourmet “grain meat” loaves, and Whole Foods Market® was one of the very first customers. Their Celebration Roast, stuffed with butternut squash, mushrooms, apples and spices, is still a customer favorite. In 2005, Field Roast also introduced award-winning Grain Meat Sausages, and in 2011 their Vegetarian Frankfurters were so well received, they began appearing on menus at major ballparks, including those in Seattle, Cleveland and San Francisco.

Field Roast

“We’re all about flavor first at Field Roast,” David says. “We use fresh vegetables along with lemon juice, red wine from a local winery or organic apple cider vinegar. Then we add spice blends made from herbs and seasonings. We don’t use anything artificial or complicated. Everything is produced using the simple tenets of good cooking that you would follow to make a nice meal at home.”

Which Field Roast product is your favorite and how do you prepare it?

 

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72 comments

Comments

Melissa says …

My family's favorite is the Italian Sausage ... I make Ratatouille and have the sliced sausage in it or I will do a pasta bake with crumbled sausage, Daiya Mozzarella, pasta sauce and Penne. YUM! Of course we also love the celebration roast and other loaf with mashed potatoes, gravy and veggie for a comfort meal.

Cyndael says …

We love this. We roast it with carrots and potatoes, and serve them all with vegan gravy. My son in college is asking for it when he comes home. He misses it that much.

Kat Jones says …

We're doing our first vegan thanksgiving this year. I found out about your product because it's on the Whole Foods menu. Thank you for giving us this save-a-turkey option. I'm excited to try it!

Pamela Jarvie says …

I love the Celebration Roast! It is my Thanksgiving Go To and even my meat eating friends look forward to it. The sausages I use in any and all receipes calling for the meat kind. I use it in pasta dishes, mexican dishes, chilie, stuffing. It's so tasty and the consistancy is just right for any kind of cooking!

Alicia says …

All of their products are delicious, but the apple sage sausages are repeatedly praised (and requested!) by my meat-eating extended family. I love it when I prepare extra of "my" food, and it ends up disappearing off the table before the nasty animal products! ;)

Rebecca says …

The Celebration Roast, sliced very thin, on thin slices of Whole Foods rye bread, with a slather of Vegenaise, is my absolute FAVORITE sandwich. It is so good that my omnivore friends beg me for it! I just wish my Whole Foods carried the Celebration Roast in their retail department. I don't understand why it doesn't. They only keep it for catering, and I have to go to the deli and request that they get it for me out of the freezers in back!

Barbara Paul says …

We Love the Celebration Roast. I prepare it on a bed of chopped onion and garlic with a bit of red wine thrown in. I cut potatoes and carrots season with garlic powder and seasoned salt. A bit of olive oil on top cover and roast @ 350 for an hour or so until the potatoes are slightly brown. DELISH!!!!! And no animal had to suffer!!

Connie Martin says …

I loved Field Roast the first time I tried it and made it a regular part of my menu. I haven't tried the others yet but I like to bake the little roast and then make sandwiches for several days after . Thanks a lot to David Lee for taking us vegetarians into consideration.

Adam says …

the Hazelnut Cranberry En Croute Roast is definitely my favorite item.. it's amazing, only around during the holidays.. but I love it just on its own, maybe with some gravy, but it's so flavorful it doesn't need anything

Michelle says …

We love your Field Roast Apple Sage and Italian Sausages! We use either of them in our Swiss chard/artichoke heart vegan soup and it's delicious. I am also looking for a save-a-turkey alternative this Thanksgiving and will definitely try the Celebration Roast. Thank you so much for your wonderful meat-alternatives!

caroyn wynn says …

I am going to try the field roast for the first time.

Brenda says …

We are crazy about the Smoked Apple-Sage Sausages. I serve them up with a red cabbage dish or Sauerkraut & a side of Rosemary Potatoes.

Mike says …

While this is a nice product, it still contains oil and is not compatible with those following the Engine 2 Diet or Health Starts Here.

Sue Kilduski says …

I have a serious intolerance for onions and garlic. Do any of your products not contain garlic and/or onions?

Kathryn says …

Thank you for sharing this product! I am going to look for it next time I am in Whole Foods! It looks great! and it is not soy based!

Dorothy Kaufmann says …

I LOVVVEEEE Field Roast Celebration Roast! I used to be a tofurky fan until I discovered this at Whole Foods. It's great baked with gravy or sliced on a sandwich with mayo and onion - I just can't get enough. I also tried the sausages - IM IN LOVE! I also appreciate that the products are consciously made without any weird fake ingredients or soy.

Sacha says …

can you please tell me if you have the product: Wild Roots - Pearl Harvest Couscous. Thank you. It comes from Owasso, OK, USA

Andrew Chae says …

Love Field Roast! Can't wait to dig into the Hazelnut Cranberry Roast. mmmmm. Keep up the great work Field Roast!

Andrew Chae says …

Love Field Roast! Can't wait to dig into the Hazelnut Cranberry Roast. mmmmm. Keep up the great work Field Roast!

Elliot Udell says …

do any of your products have kosher supervision? Thanks

Nikki - Community Moderator says …

@ELLIOT - I was able to contact the Field Roast company and they said that they've looked into it in the past, but they use a locally sourced, vegan, non-kosher red wine in some of our products and because it uses shared equipment they cannot label it as kosher. They mentioned it is definitely on their radar!

Nikki - Community Moderator says …

@SUE - I spoke with the rep from the company and she mentioned that unfortunately they use onions and garlic in all of their products.

Simon says …

I can never find field roast products. at whole foods, what department are the kept in?

Nikki - Community Moderator says …

@SIMON - We will typically have this located in our Dairy department where the vegan/meat alternatives are available. Next time you are in your local store, check with the Grocery team to see if this is something that they carry and they'll be happy to help you find it if so!

Ralph says …

Do all Whole Foods Markets carry Field Roast products, i.e. Greenville, NC?

Nikki - Community Moderator says …

@RALPH - I was able to reach out to the Greenville store that they confirmed they carry the brand Field Roast. If you are looking for a particular item by their brand, you can call them at 864.335.2300.

Missy Surges says …

the Field Roast we had for Easter was delicious ...is it gluten free? Missy

Nikki - Community Moderator says …

@MISSY - This would be dependent if this was made in-house or was the brand mentioned above. If it was something made at your local store, I would contact them to find out. Otherwise, the Field Roast brand Celebration Roast does contain vital wheat gluten. You can find a list of their products on their site at http://www.fieldroast.com/products/.

Kaitlyn Oliver says …

Is the Field Roast GMO? The field roast does not agree with me - just tried it yesterday, and I'm still trying to digest this. I'm not fond of grains, my fault - but is it GMO

Nikki - Community Moderator says …

@KAITLYN - I was unable to find any info on their website about their products being verified non-GMO. You can inquire directly with the vendor at http://www.fieldroast.com/contact/.

Kate McAlister says …

Do the field roast "patties" you sell in the main Whole Foods in Austin contain any saturated fats? Thank you Kate McAlister

Nikki - Community Moderator says …

@KATE - The type of field roast in each store will vary. This blog post was written about a specific brand. Check with the local store in Austin to see what vendor they use in their Prepared Foods section. If this is made in-house, if they have the nutritional analysis on this, they will be happy to share it!

Kate says …

Apple-smoked sausage and the butternut squash roast are my 2 favorites by far. They are some of my favorite foods in the world.

Jackie Pendergrass says …

I am driving from Hickory NC and would like to know if the Charlotte NC whole foods sells field roast products before I make the drive that far? Thank you.

Nikki - Community Moderator says …

@JACKIE - I called and spoke to Grocery at the Charlotte, NC store and they do carry Field Roast! If you have any other questions you can reach them directly at (980) 213-2400.

Melissa says …

Earthfare carries it. I live in Charlotte, NC and the field roast items are plentiful in Earthfare on Johnston Road---Ballantyne

Catherine says …

we love the apple sage sliced & sauteed in maple syrup....yum.

madeleine latin says …

How to prepare vegan roast for thanksgiving?thanks much for your reply

Nikki - Community Moderator says …

@MADELEINE - You can either buy a vegan field roast already prepared in store, or we have a few recipe options online. You can find an option at http://www.wholefoodsmarket.com/recipe/celebration-lentil-loaf.

Rich K says …

I am not sure if I am commenting on the correct thread. Anyway, I just LOVE the Hazelnut Herb Crusted Field Roast that is served out of the prepared foods case. Until this week, I was only able to get it out of the case from which an employee would have to retrieve it as part of an orange plate or just by the pound. Now, I've found them prepackaged which was a very pleasant surprise. Another pleasant surprise was that the nutrition content was on the packaged label and I was very pleased to see how little calories and fat are in this and how many grams of protein there are. I understand that it is a vegetarian dish, and I am by no means vegetarian but LOVE this! I highly recommend!

Janette says …

The apple sage sausages are to die for! I prefer eating them cold. Amazing flavor! Can't stop talking about them. I am now anxious to try other products from Field Roast.

Dawn says …

I LOVE Field Roast products - and I would love to know which ones Whole Foods (in Jericho) carries. I am looking particularly for the apple sage sausages (pretty sure they have those), the frankfurters (think they have those too), the smoked tomato deli slices (not sure if they have those), and - most of all - the Italian sausages (PLEASE say they have these!!) If anyone can tell me if they have these items at the Jericho location, I'd be very grateful! Thank you!

Nikki - Community Moderator says …

@DAWN - I would suggest calling the Jericho store directly at 516.932.1733 to see exactly what they have in stock!

Ruth Fleming says …

Does your Piccadilly store stock Field Roast sausage? I'm from Atlanta where we buy the chipotle. Would love any of them, though.

Nikki - Community Moderator says …

@RUTH - Our exact product options differ so I would suggest giving the Piccadilly store a call at +44 (0)207 406 3100 to see what they have to offer.

Jim Kelly says …

The sesame seed field roast I get at Whole Foods is excellent. Can you tell me how much fat and salt is in there? Thanks - JK

Nikki - Community Moderator says …

@JIM - So glad you enjoyed it! Since our dishes differ between stores, check with your local store directly to see if they have any nutritional info available!

Dorothy Miles says …

My sister and I love the celebration roast and the quarter loaf in the smoked tomato flavor. We live over a hour away from the nearest Whole Foods. We have bern ordering cases of the smoked tomato quarter loaves as we use this in several of our recipes. For some reason, our Whole Foods store states they can no longer get the item. Not sure why as they stated the item is still in their inventory and we even contacted Field Roast to make sure they are still making this. I feel like we are betting the run a round now from this store. Very upset!!!

Nikki - Community Moderator says …

@DOROTHY - So sorry to hear this. If the Field Roast is still in their system, they should definitely be able to still special order a case for you. If you haven't talked with Grocery leadership, I'm happy to get you in touch with them. Email me at socialmediahelp@wholefoods.com and let me know the flavor and location.

Linda says …

I am a true vegetarian. Does this Roast have any meat products in it.

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