Introducing Our New Store Concept: 365 by Whole Foods Market™

 

Jeff Turnas, a 20-year Whole Foods Market® veteran, is president of 365 by Whole Foods Market. Jeff has held key leadership positions, including as president of the company’s North Atlantic region and most recently as president of its United Kingdom region.

Hey everyone, I’m here to reach out with an exciting update. In May, we announced we’d launch a new innovation to help meet the exploding demand for more natural and organic foods: a smaller-store concept where value meets quality. Today, we’re introducing the official name for the newest member of the Whole Foods Market Family — 365 by Whole Foods Market™!


Value, Convenience and Standards

“365” in the name celebrates our belief that fresh healthy foods can be readily available to more people in an affordable way every day…365 days a year. It also tips our hat to our popular 365 Everyday Value brand, which our shoppers seek out for quality, transparency and great value — the same attributes to come with our smaller-store format. We'll work up a modern, consistent design, use innovative technology and carefully choose just the right product mix to ensure an efficient and rewarding shopping experience.

In short, our 365 by Whole Foods Market stores will offer a simple way to shop for healthy, high-quality food at great prices. And the great news is, we'll stick to the same top-notch Quality Standards we’ve all spent the last 35 years creating. 

What’s Next?

The entrepreneurial spirit of the startup mode is invigorating! We're already busy developing the recipe for an exciting and fun retail experience to bring healthy, fresh affordable foods to more communities.

We’re stoked!

Jeff

Watch for more information at 365WFM.com.

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113 comments

Comments

Bennie Nicolo says …

Dear Mr. Turnas- PLEASE consider North Little Rock, AR as a location for this new 365 concept. We have a great need for this shopping experience. When you see how many people drive miles out of their way to the Whole Foods in Little Rock, you will see the market exists. Thank you for your consideration and best, Bennie Nicolo

Ms. Krin Collins says …

A 365 Concept store would be a perfect feed in the Park Hill Historic Neighborhood in North Little Rock, Arkansas. As a resident of Park Hill, I invite you to investigate the market. In particular, look at H-street and JFK Boulevard area, please!

Kimberly stephens says …

Please consider moving whole foods to NLR. Esp in the park hill neighborhood. Don't want to drive to west little rock. You would have business from Cabot, Jacksonville, Conway and here in NLR and Sherwood.

Ashley Matthews says …

I would love to see a Whole Foods in North Little Rock, AR in the neighborhood of Park Hill. Please please please! Check out the lot on the corner of West H and JFK. High traffic area!

Brandy says …

A market like this would thrive in North Little Rock, AR!

kathy young says …

365 is sorely needed in my area. There is a location I would like you to scout. It was previously a food store and a liquor store. It is available for rent at the moment. It would be wonderful to have access to a more healthy food supply

Henry says …

Dear Mr. Turnas, please consider a location in State College, PA, where there are many high end customers because of Penn State. Besides, Wegman;s does not compare to Whole Foods!

Beverly Haynes says …

Please consider Greenville, NC. It's a growing college town boasting a large tertiary care center and Heart Institute connected with the East Carolina University and Medical School. There are lots of young families, a booming business community, and a large academic population - perfect for the new 365 WGM concept! Thanks! Beverly Haynes

Nellie says …

Please, Please bring one of your new 365 stores to Cape Coral, Florida... This is a great community and with a lot of people here from the Northeast who always loved Whole Foods you would do very well, right now we have to travel to Naples almost an hour away to be able to shop at WF....Thank You!

m.h.mckenna says …

Please consider opening a 365WFM store in the lower Rio Grande Valley in Texas. There are very few grocery store chains to choose from here. There is a great need for value-priced healthy food.

Tricia says …

So happy these stores being rolled out! The majority of my shopping is at Whole Foods, with more stores = more convenience. Sort of like the Harry's in a Hurry there used to be in the Atlanta area!

Corey says …

In my town there is a Whole Food and now a new Trader Joe's less than 2 miles apart on the same road! This is a great place for a new 365 Market!!

K McCabe says …

Saw an article that you are considering a location in Gateway Center at 14 Danbury Road in Wilton, CT. I have my fingers, toes, and eyes crossed that this will happen!!

Kevin says …

I agree that Park Hill in North Little Rock would be a prime location. Really strong residential base and lots non-resident traffic through the neighborhood too, but currently underserved when it comes to grocery/food options.

Sandra Langley says …

Because there are no Whole Food stores within 10 miles of me, I am forced to use Sprouts or King Soopers. We have a huge new upscale community here in the southeast part of Aurora, Colorado and a Safeway that closed. This would be perfect for a Whole Foods store!!! Please consider it....really don't like Sprouts.

Maggie says …

Park Hill in North Little Rock AR needs a 365 store!☺

Erica says …

I hope New York City--Manhattan specifically--will be home to one of the locations of this new store. This is a city full of young people who are interested in eating healthy foods but whose budgets are limited by the high cost of living here. I rarely/never shop at Whole Foods these days because it's too expensive, even though there is one just a few blocks from my apartment. I am excited to see a more affordable option coming soon.

MAConger says …

Levittown, PA is in need of the 365 shopping experience. Great location. Surrounding communities would have easy access here.

Janet says …

Please put one of your new stores in St. Petersburg, Florida. I have to drive over 20 miles to Tampa to go to Whole Foods. We were supposed to get a Whole Foods downtown St. Pete, but it never happened. The time has come !

Cindy Heck says …

I think this is a fantastic idea! More people deserve to have an opportunity to shop for themselves and their families in a food store that cares about our health and the environment. I am a huge, huge fan of whole foods! Thank you, Cindy Heck

Jennifer Hoffmaster says …

The community of Hopkinton, MA, start of the Boston Marathon, is in great need of this new development. The site of this store would replace a former, independent grocery market, at the main intersection of the town. Please scout this prime opportunity and be welcomed by a town that is desperately seeking high-quality products from a community-minded business.

Frank Madrid says …

The Tri-City area of Apple Valley, Hesperia and Victorville, CA have been trying to lure retailers like Whole Foods and Trader Joe's to the area for years now. The area is home to well over 1 million people! Apple Valley would be an incredible and profitable market for 365 to enter. Many companies have now been very successful moving here and giving the folks here a chance. It is also a great avenue to sharing our values with so many. Thanks!

John Middleton says …

Please open at least one location in the extremely North County Coastal area of San Diego - Oceanside/Vista/San Marcos. We have to drive 20 miles to the nearest WF store. There's a giant spot available at the former K-Mart location on College Boulevard just off Highway 76. We are located within 15 minutes of Cal State San Marcos and MiraCosta College. Thanks!

Linda Pulman says …

I am excited to hear of this new store concept! We in Colorado Springs have 2 Whole Foods Stores, which are located in the North and Northeast part of the city. Those of us in the Southwest part of the city, living near The Broadmoor Hotel, Skyway area and other parts of the city that economically could or do shop there would be happy to have your store closer. We would love to see a 365 store go in to the recently vacated Albertson's store, on HWY. 115, convenient to all of these areas located at least 10-15 miles from your other stores! There's a rumor Whole Foods is going in there, could that be true? Please?

Patricia Bridges says …

It would be great if a 365 store was opened in Aiken, SC. Please research the area. I think you will find it would be a perfect place for your store. A lot of affluent people live in this small town and University of South Carolina is here. We are nestled between Columbia,SC and Augusta, Ga. I love all your 365 products. Hope to see 365.

Apurva says …

Canfield, OH / Boardman, OH please! There are so many people that would use a Whole Foods / 365 location here! The nearest location is almost an hour away and people still travel there.

Jennifer Guilliams says …

Please consider opening a store in Myrtle Beach, South Carolina. A lot of new subdivisions going strong and thousands of tourists each year could support a store. There isn't any other health food stores in Myrtle Beach and I love Whole Foods.

Phil says …

You should consider putting a 365 stores in downtown Athens, GA. No competition and thousands of college students within walking distance. I live in the Game day condos across from the newly built Georgiaheight student apartments across from the UGA campus. The first floor is retail. That would be one of several perfect locations.

Lauren says …

Please consider opening a store in the new town center west being built in rocky hill, ct. The new upscale shopping center is supposed to be completed this fall and is close to major highways and corporate offices.

Susan Saldanha says …

My name is Susan Saldanha and I have loved your store Fresh Thyme in Columbus. Now moving to Morgantown WV, I do not have the presence of your kings of store for miles making it very hard to shop for natural, organic foods . We have a Kroger which is the biggest grocery store around and though they have an organic section very often their shelves are empty, their produce wanting and their grossly unknowledgeable staff making it difficult to have a pleasant shopping experience. Which is why I am asking you to look into opening a store in Morgantown WV. The home to the flagship state university West Virginia University and home to 2 hospitals, pharmaceuticals and government agencies you would have a steady and growing supply of customers and give Kroger a run for this money.People there regularly have to take the one and a half hour trip to Pittsburgh the nearest shopping place to get groceries the I believe there is a market for the taking here for anyone who decides to come in here first.

littlebugger3 says …

Please look at the Ankeny, IA area for a Whole Foods-more specifically in the northern area of the town. There are no health-food stores in this rapidly growing and health-minded community. WF would go over great in this area-would bring from many communities!

Raymon Luntz says …

I suggest La Verne, California. We just shot down walmarts from opening and are looking for something a little more healthy.

Robyn Sayre says …

Toms River, NJ is in desperate need of a 365 store. Please consider it!

Pam says …

Please consider Brandon, Fl for a location of one of your new stores. It is a booming community outside of Tampa. We have to drive a half hour to tampa store to go to a whole foods now.

E OMalleu says …

Please consider Mt Prospect IL (Southwest corner of Elmhurst and Golf). There used to be a Dominicks grocery store and has open retail area for 365 for WF. We are in much in need of healthier food options in this area.

Wendy Guiffre says …

Please consider opening a 365 Whole Food at SMITH MOUNTAIN LAKE, VA. The nearest Whole Food is in Charlottesville, VA, which is 2 hours away. Kroger is the only store here. Since they have no competition their prices keep going up and up.

Mark Risley says …

Please open a Whole foods in Aurora,Co. The South East part of Aurora is desperate for a Whole Foods. The closest one is 10 miles away or more and I am tired of Sprouts!

Peter says …

365 locations?

Joe says …

Although this concept might be intriguing for some areas, I think you are making a mistake by putting one of your first 365 stores in the Silver Lake area in Los Angeles. There's already a Trader Joe's nearby and many other smaller shops. For those of us who live in Silver Lake, Echo Park and Los Feliz, we've been waiting a long time for a 'full" Whole Foods store, and not a reduced version that may appeal to people who are mostly concerned about price. Why the switch up when every indication prior to this has been for a full Whole Foods? This is a HUGE mistake on Whole Foods part. I already know many people who now will not shop at this 365 store as their expectation is that it really won't offer much more than Trader Joe's or the organic stuff Vons is already doing. A full WF market is differentiated by all the others because the wide variety of quality products you typically can't get elsewhere. You lose your biggest advantage by putting this store in an area like ours.

Mike Layne says …

please bring one of the stores to Redlands, CA (preferably the north side of town where people have restricted access to healthy food stores).

Erich Sisol says …

Hello Mr. Turnas! As many others do, also I would like to ask you consider Castro Valley CA as your new store location. This town has old generation people who are slowly dying out and many new families are moving in due to great schools. Young families in California long after healthy organic food. We have Trader's Joe but we need more variety. Please do your research for this location and consider us! Thank you! Erich Sisol

Xavier Garcia says …

I am on a steering committee for the city of Pharr texas. I greatly enjoy the whole foods experience when i visit my son in Austin and even when i went on vacation in Scottsdale arizona last november. You have no store south of Houston. It would be great to have the only 365 store south of houston on the southern tip of Texas in Pharr. Because we are at this border it would be available to the northern Mexico population and all of south Texas . Give it some thought . The city of Pharr would help in any way to accommodate.

Leilani says …

Hello, News about the upcoming Silver Lake, CA, store is stirring up lots of questions and negative comments in our local Eastsider.com news site. Two main issues have surfaced: Will self-checkout be mandatory, and will produce be available only in plastic wrapped containers? Addressing these issues and other specifics of your plans now will give WF365 a much better reputation ahead of opening.

Jamaal Haywood says …

East Nashville NEEDS this! With a new 602million redevelopment plan designed for the gate way of east nashville near the NFL staduim, this grocery concept of 365 is a win win for the city. The east side of the Cumberland River has been "flooded" with new housing developments, however lacking resources for food on this side of town. Please see the redevlopment plan, and seriously consider East Nashville as an option. http://cayceplace.org/media/Envision-Cayce-Master-Plan.pdf (page 30).

John D says …

We desperately need a 365 store in Parker Colorado!

Adriana says …

Please consider putting a store in Worcester, MA. I go to school at Holy Cross and I was so disappointed when I found out there was no Whole Foods in town.

patricia reid says …

Hi, is 365 whole foods gonna come to Orange Park Fl.? I hate driving across the Buckman Bridge to go to Whole Foods, so I and others do not go as often as would if there was a store closer to us...Please consider opening a 365 in our area..Thank you so much, Patty Reid..

Courtney says …

We need one of these in the Fort Hunt area of Alexandria, Virginia (in between old town and Mount Vernon).

diana white says …

when are we ever going to have a whole foods on the east end of long island or even the new 365???????

Michael Müller says …

Dear Whole Foods Team, when do we see you in Germany??? 365 would be good for Cologone, Berlin, Munich, Dresden, Frankfurt, Hamburg, Bonn, Düsseldorf. We love to shop Whole Foods when we are traveling the US. Best regards Anna and Michael

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