Competitive Edge

By Kate Lowery, January 20, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. Now is the time to demonstrate to a skeptical world the truth, goodness and heroism of capitalism rather than perpetuate the false stigmas of selfishness, greed and profit maximization. We must revolutionize capitalism and show that businesses are the greatest value creators of all, with the power to push humanity upward for continuous improvement. Here, John talks about the unique opportunity businesses have to unleash creativity.

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Whole Foods Market As a Conscious Business

By Kate Lowery, January 19, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Many companies are embracing conscious capitalism.
There are thousands of smaller companies operating this way. Some of the more well-known companies include Southwest Airlines, REI, Google, Nordstrom, Patagonia, The Container Store, and POSCO in South Korea. These businesses create win-wins for customers, employees, suppliers, communities and the environment, resulting in exceptional customer experiences, less turnover, lower overhead costs, higher profits, and sustained growth. Here John talks about Whole Foods Market as a conscious business:

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Higher Purpose

By Kate Lowery, January 18, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

The four key pillars of conscious capitalism are higher purpose, stakeholder integration, conscious leadership, and conscious culture and management. These four are interconnected and mutually reinforcing. The tenets are foundational; they are not tactics or strategies. They represent the essential elements of an integrated business philosophy that must be understood holistically to be effectively manifested. Higher purpose and core values are central to a conscious business and all the other tenets connect back to these foundational ideas. Here’s John discussing Higher Purpose:

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Capitalism: Marvelous, Misunderstood, Maligned

By Kate Lowery, January 17, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Over the past few years, corporate America has gotten a bad reputation. While free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, its perception and role in society have been distorted. Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. Businesses around the globe need to steer capitalism away from today’s growing trend of cronyism, by embracing conscious capitalism. John and Raj describe this as a way of thinking about business to ensure that...

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Does a Conscious Business Make Business Sense?

By Kate Lowery, January 16, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Conscious Capitalism challenges the notion that stakeholders in business are inherently opposed to one another. When businesses operate with higher purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes. Everyone wins. Remember, business is not a zero-sum game. More from John:

Let Conscious...

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