Whole Foods Market As a Conscious Business

By Kate Lowery, January 19, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Many companies are embracing conscious capitalism.
There are thousands of smaller companies operating this way. Some of the more well-known companies include Southwest Airlines, REI, Google, Nordstrom, Patagonia, The Container Store, and POSCO in South Korea. These businesses create win-wins for customers, employees, suppliers, communities and the environment, resulting in exceptional customer experiences, less turnover, lower overhead costs, higher profits, and sustained growth. Here John talks about Whole Foods Market as a conscious business:

Read Full Story

Higher Purpose

By Kate Lowery, January 18, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

The four key pillars of conscious capitalism are higher purpose, stakeholder integration, conscious leadership, and conscious culture and management. These four are interconnected and mutually reinforcing. The tenets are foundational; they are not tactics or strategies. They represent the essential elements of an integrated business philosophy that must be understood holistically to be effectively manifested. Higher purpose and core values are central to a conscious business and all the other tenets connect back to these foundational ideas. Here’s John discussing Higher Purpose:

Read Full Story

Capitalism: Marvelous, Misunderstood, Maligned

By Kate Lowery, January 17, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Over the past few years, corporate America has gotten a bad reputation. While free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, its perception and role in society have been distorted. Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. Businesses around the globe need to steer capitalism away from today’s growing trend of cronyism, by embracing conscious capitalism. John and Raj describe this as a way of thinking about business to ensure that

Read Full Story

Does a Conscious Business Make Business Sense?

By Kate Lowery, January 16, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Conscious Capitalism challenges the notion that stakeholders in business are inherently opposed to one another. When businesses operate with higher purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes. Everyone wins. Remember, business is not a zero-sum game. More from John:

Let Conscious

Read Full Story

It's NOT Corporate Social Responsibility

By Kate Lowery, January 15, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Lots of successful companies are operating with a raised level of consciousness to help all of humanity and there are case studies in Conscious Capitalism highlighting well-known businesses in addition to Whole Foods Market. When talking about this book, some have immediately jumped to thinking this is corporate social responsibility (CSR), but it’s not. Practicing “conscious capitalism” puts every business decision at the very core of a company’s higher purpose rather than being grafted on as a standalone program to ward off criticism or help manage a business’ reputation like CSR usually does. Here’s more on this from

Read Full Story

Pages