Does a Conscious Business Make Business Sense?

By Kate Lowery, January 16, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Conscious Capitalism challenges the notion that stakeholders in business are inherently opposed to one another. When businesses operate with higher purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes. Everyone wins. Remember, business is not a zero-sum game. More from John:

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It's NOT Corporate Social Responsibility

By Kate Lowery, January 15, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Lots of successful companies are operating with a raised level of consciousness to help all of humanity and there are case studies in Conscious Capitalism highlighting well-known businesses in addition to Whole Foods Market. When talking about this book, some have immediately jumped to thinking this is corporate social responsibility (CSR), but it’s not. Practicing “conscious capitalism” puts every business decision at the very core of a company’s higher purpose rather than being grafted on as a standalone program to ward off criticism or help manage a business’ reputation like CSR usually does. Here’s more on this from...

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Business is Heroic

By Kate Lowery, January 14, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj, stress that free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. Now is the time to demonstrate to a skeptical world the truth, goodness and heroism of capitalism rather than perpetuate the false stigmas of selfishness, greed and profit maximization. They wrote this book to start a revolution of sorts to help show that businesses are the greatest value creators of all, with the power to push humanity upward for continuous improvement. Check out what...

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Win6 for Concious Capitalism

By Kate Lowery, January 13, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj show that reinventing capitalism to “conscious capitalism” is an extraordinarily powerful system of value creation mutually benefitting all stakeholders involved. It is a common mindset that there are winners and losers in life like in sports, elections, ratings, etc., but the co-authors point out that business is not a zero sum game; it is actually the ultimate positive sum game when businesses operate with higher purpose beyond profits and create value for all involved. They like to call it “Win6” and John explains it well here:

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Liberating the Heroic Spirit of Business

By Kate Lowery, January 12, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj explain how capitalism “is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”

Check out what John has to say about why they wrote this book:

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