Business is Heroic

By Kate Lowery, January 14, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj, stress that free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. Now is the time to demonstrate to a skeptical world the truth, goodness and heroism of capitalism rather than perpetuate the false stigmas of selfishness, greed and profit maximization. They wrote this book to start a revolution of sorts to help show that businesses are the greatest value creators of all, with the power to push humanity upward for continuous improvement. Check out what

Read Full Story

Win6 for Concious Capitalism

By Kate Lowery, January 13, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj show that reinventing capitalism to “conscious capitalism” is an extraordinarily powerful system of value creation mutually benefitting all stakeholders involved. It is a common mindset that there are winners and losers in life like in sports, elections, ratings, etc., but the co-authors point out that business is not a zero sum game; it is actually the ultimate positive sum game when businesses operate with higher purpose beyond profits and create value for all involved. They like to call it “Win6” and John explains it well here:

Read Full Story

Liberating the Heroic Spirit of Business

By Kate Lowery, January 12, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj explain how capitalism “is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”

Check out what John has to say about why they wrote this book:

Let Conscious Capitalism inspire you. Want to know more?

Read Full Story

Conscious Capitalism: A New Book by our Co-Founder and Co-CEO, John Mackey

By Kate Lowery, January 11, 2013  |  More Posts by Kate Lowery

When you think about the word “conscious,” what words come to mind? Aware? Mindful? Awake? What about “capitalism?” Selfish? Greedy? Unethical? Unfortunately there are plenty of people out there who don’t have a very positive perception of business in general. But what happens when you combine the concept of consciousness with capitalism? John Mackey, Whole Foods Market®’s co-founder and co-CEO, along with Raj Sisodia, a business professor at Bentley College, address that concept in their new book, Conscious Capitalism: Liberating the Heroic Spirit of Business.

Check out this short video of John explaining why he and Raj wrote this book:

As you probably know from shopping in our stores, the way we do things in our company is different from the norm. But we’re

Read Full Story

The Moral Case for Capitalism

By John Mackey, August 13, 2012  |  More Posts by John Mackey

At FreedomFest 2012, I sat down with Reason's Matt Welch to discuss how businesses create value, the politicization of "organic," and the need to shift the narrative of capitalism. Thanks to Reason for allowing me to share the interview here on my blog.

Pages