Liberating the Heroic Spirit of Business

By Kate Lowery, January 12, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj explain how capitalism “is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”

Check out what John has to say about why they wrote this book:

Let Conscious Capitalism inspire you. Want to know more?

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Conscious Capitalism: A New Book by our Co-Founder and Co-CEO, John Mackey

By Kate Lowery, January 11, 2013  |  More Posts by Kate Lowery

When you think about the word “conscious,” what words come to mind? Aware? Mindful? Awake? What about “capitalism?” Selfish? Greedy? Unethical? Unfortunately there are plenty of people out there who don’t have a very positive perception of business in general. But what happens when you combine the concept of consciousness with capitalism? John Mackey, Whole Foods Market®’s co-founder and co-CEO, along with Raj Sisodia, a business professor at Bentley College, address that concept in their new book, Conscious Capitalism: Liberating the Heroic Spirit of Business.

Check out this short video of John explaining why he and Raj wrote this book:

As you probably know from shopping in our stores, the way we do things in our company is different from the norm. But we’re

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The Moral Case for Capitalism

By John Mackey, August 13, 2012  |  More Posts by John Mackey

At FreedomFest 2012, I sat down with Reason's Matt Welch to discuss how businesses create value, the politicization of "organic," and the need to shift the narrative of capitalism. Thanks to Reason for allowing me to share the interview here on my blog.

To Increase Jobs, Increase Economic Freedom

By John Mackey, November 16, 2011  |  More Posts by John Mackey

The Wall Street Journal invited me to submit an opinion piece about job creation.  This is a topic I know a lot about so I agreed to submit some of my thoughts (a copy of the opinion piece is found below).


I’m very proud of being part of creating more than 64,000 jobs over the past three decades at Whole Foods Market — 6,000 in the last year alone — and I strongly believe that economic freedom leads to jobs. I love America and I’m worried that we as a nation are not continuing to prosper today as we have historically. I think this is a topic ripe for national conversation and debate to help prompt a movement toward lasting, positive change. 


As a staunch believer in freedom of speech and the right to express one’s own opinion in public, I am sharing some of my ideas to stimulate thinking and creative discussion. It is important to note that these are my own personal opinions and thoughts. This editorial piece is not an official company

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Defending the Morality of Capitalism

By John Mackey, June 24, 2011  |  More Posts by John Mackey

This interview was conducted by Tom G. Palmer, the Executive Vice President of International Affairs at the Atlas Network. Tom previously served as Vice President for International Programs at the Cato Institute and Director of the Center for Promotion of Human Rights. A slightly shorter, abridged version of this interview will appear in the upcoming book, The Morality of Capitalism.


Palmer: John, you’re something of a rarity in the business world: an entrepreneur who’s unashamed to defend the morality of capitalism. You’re also known for saying that self-interest isn’t enough for capitalism. What do you mean by that?


Mackey: Resting everything on self-interest is relying on a very incomplete theory of human nature. It reminds me of college debates with people who tried to argue that

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