Whole Story

The Official Whole Foods Market® Blog

Reduce, Reuse, Revive!

By Dark Rye, March 11, 2014  |  Meet the Blogger  |  More Posts by Dark Rye

In this issue, Dark Rye highlights Revival through a return to one’s origins as two friends explore their Caribbean roots by opening an island retreat; the animal experience of presence with the co-founders of EPIC protein bars; the reintroduction of kale to France via one woman’s commitment to her leafy green root; and in the sustainable relationship to the environment with Revive and its commitment to bottle reuse, highlighted below.

Sean of Revive Kombucha

Sean Lovett, the environmentally driven business steward behind revive kombucha, is challenging the industry to do business differently by moving the spotlight from his product to the sustainable context in which his product is produced. Don’t misunderstand. Trust us. Revive is some kick-ass kombucha. Try some for yourself. But revive is unique to the extent that it stakes its claim in its bottle exchange. They want their bottles back. Not recycled or thrown in the trash. So they collect a deposit on each bottle to ensure their return and reuse. Add to that their use of biodiesel to transport products and—boom—business with soul.

What is Kombucha?

Kombucha is a fermented tea drink traditionally made with a brew of black tea and cane sugar and then fermented with a SCOBY Many people think kombucha is a mushroom tea, largely because of the mushroom-like appearance of the SCOBY, but this is a misconception as the SCOBY stands for a: symbiotic culture of bacteria and yeast.

It’s Origin

The true origin of kombucha is unknown. Many believe it originated in China (another name for kombucha being Manchurian mushroom tea), Japan or Korea, but a number of other cultures around the world have a fermented drink similar to kombucha.

Want to try to make your own? There’s a recipe for kombucha on Dark Rye (you’ll need to scroll down the page).

Are you making something old new again? What are examples of ways you’ve come full circle?

Dark Rye is an online magazine from Whole Foods Market that explores the realms of food, health, sustainability, design, technology and social enterprise. Get fresh insight from our mixtape of stories, recipes, creative projects and people — pioneers of unconventional who explore the edges of a creative life.

Like what you’ve seen here? Subscribe to Dark Rye and we’ll let you know when new issues are available. And there’s more: tumblr | vimeo | iTunes.

 

Category: Videos

 

5 Comments

Comments

CatB says ...
Thank you for the update on Kombucha. I look forward to checking out what Kombucha products are available at Whole Foods.
03/13/2014 6:58:07 AM CDT
Karen says ...
Thanks for explaining the origin of kombucha. I drink it regularly and I've always wondered Exactly what it was. Now I have a better understanding of why it's so beneficial.
03/13/2014 11:58:15 AM CDT
JZ says ...
Thanks for thinking outside the box.... er.... bottle! My husband and I challenged ourselves to find a way around "bottled water" several years ago. Both the garbage created and the chemicals we consumed were our motivators. I recycled glass bottles to be our new water bottles that I fill with our own filtered water. The water tastes sooooo much better! We have a couple of friends who followed our lead. It is just a small impact in our corner of the world, but it adds up!
03/14/2014 8:15:11 AM CDT
Brenda says ...
You just opened a store in Sedona, where I live. I came from California where I got the Revive Kombucha 64 oz bottle (returnable) I am hoping that you will be carrying it in the Sedona store soon, If not please let me know, and I will stop pestering the nice people in the Sedona Store, as they say they have no idea what they will be carrying. Thank you in advance, Brenda
09/06/2014 10:48:56 AM CDT
Nikki - Community Moderator says ...
@BRENDA - You can check with the Sedona store directly at 928-282-6311 to see if they will have this in stock. If not, you can always suggest they carry it since our buying is done at the store/regional level.
09/08/2014 3:38:01 PM CDT