Whole Story

The Official Whole Foods Market® Blog

Sip for Student Bicycles

By Elizabeth Smith, February 12, 2014  |  Meet the Blogger  |  More Posts by Elizabeth Smith

According to my dad, he had to walk uphill (in the snow!) to and from school. While I question his claims, I don’t doubt that some students have difficult obstacles ­– like socioeconomics, geography and gender ­– to overcome in their journey for an education.

Girls on Bicycles

For schoolchildren in the Thar Desert of Rajasthan, India, the trip to school can take up to 20 miles. That’s why Whole Foods Market and Traditional Medicinals have partnered to support Project Revive!, which aims to empower farming villages in that region. One of the project’s key initiatives is supporting children’s education including supplying bicycles for transportation to school. See what live is like for these children and how Project Revive! is helping in this video from Project Revive! and Traditional Medicinals:

The More You Sip, the More They Cycle

From Wednesday, February 12 to Tuesday, February 25, for every 120 cartons of Smooth Move herbal tea sold, Traditional Medicinals will purchase 1 bicycle to enable children to make a bike ride through the Thar Desert to their schools. 

Smooth Move Tea


Organic Smooth Move, an herbal tea that supports healthy digestion, is naturally caffeine free and Non-GMO Project Verified. Choose from Original, Peppermint, Chocolate or Chamomile. Senna – the active ingredient in Smooth Move tea – is sourced in the Thar Desert. So your purchase through February 25 goes towards supporting children of senna farming families in their quest for education. Stock up now!

Category: Grocery

 

5 Comments

Comments

Chris says ...
This is a great program! I love Trad Med teas!!!
02/13/2014 3:57:34 PM CST
peggy oneill says ...
really enjoyed the video - and learning about the connection with Whole Foods and Traditional Medicals........happy to know what Ben Couch is doing for mankind......... peggy
02/17/2014 2:23:02 PM CST
Kent Glenzer says ...
Traditional Medicinals is setting a triple bottomline standard that few other global organizations come close to.
02/21/2014 10:45:49 PM CST
Satya Gita Van Dyke says ...
I love this footage. So beautiful and very informational. Now I am gonna get a cup of tea and send some good loving vibes. Thanks for all you do and all you are Nioma!
02/23/2014 10:24:20 PM CST
Nancy Knudsen says ...
We have been fans of Traditional Medicinal Teas and Whole Foods for many years. The video was wonderful, thank you all for sharing your work and mission with us. I know there are many people from both companies that are passionate about changing the world. How wonderful to see these beautiful women and children lives changed in such profound ways. Hat's off to you all!!!!!!
02/26/2014 8:55:28 AM CST