Video Discussion: Shadow

By Paige Brady, April 12, 2013  |  Meet the Blogger  |  More Posts by Paige Brady

Recently, John Mackey got together with Dr. Marc Gafni to discuss common themes from their newly released books. John Mackey, along with co-author Raj Sisodia, lays out a bold blueprint for capitalism in Conscious Capitalism: Liberating the Heroic Spirit of Business. Philosopher, visionary scholar, and wisdom teacher Dr. Marc Gafni takes the age-old teachings of enlightenment and updates them into compelling, relevant and powerful tools for living a life of success and significance in Your Unique Self: The Radical Path to Personal Enlightenment. In this 7-part series, John and Marc share their thoughts on: creativity, the unique self, conscious capitalism, love, obligation, jealousy and shadow.


Shadow refers to the unconscious negative stuff that so often can wreck your life. Understanding shadow is really important if you want to live a fulfilled, prosperous and meaningful life.




Delcie Bean says ...
I just heard you speak at GrowCo and your message is spot on. I have been thinking about trying to come up with a "pledge" that business could take that would signify to the world that a certain percentage of their proceeds go back into the community and that they are fully committed to a well balanced eco-system. I'd love to bounce some ideas off you if that is possible.
04/12/2013 11:39:37 PM CDT
Etand says ...
It's all good until Mr. Gafni or others put a price tag on their teachings. Buddha never charged. Whom ever path leads to enlightenment trusts in karma. Even if we can't predict it scientifically, chaos is not a mess it's a cause and effect and that's the leap between a scientist and someone who knows from experience the bigger picture.
04/20/2013 9:29:55 PM CDT
Etand says ...
Discuss conscious capitalism? Then why disable comments on Whole Foods facebook page and your video on Vimeo? Also, teaching enlightenment shouldn't cost $15 or anything, per the Buddha. Have we got a new Buddha here? Put a free e-book on line and leave it for readers to donate according to the benefit they gain from reading your book. It's one thing to sell tangibles at Whole Foods which have a substance cost. But if you want to empower people, give it away.
04/21/2013 1:02:46 AM CDT
Kirk says ...
“Conscious Capitalism”and Whole Foods demonstrate that nice guys don’t always finish last in business. I've been a conservative small business owner 1/2 my life and employee of a large corporation the other half: It is not size, it is attitude and action. Interestingly, the more demanding the work and the more truly supportive the boss, the greater the rewards. I'm sure many people like me have been unaware of the positive and strong business model you've created. Kudos! ( Wish we had a Whole Foods in NE Aurora, CO.)
04/29/2013 1:05:37 PM CDT
ERose says ...
Unfortunately Western culture places a higher value on goods/books/ services if they have to pay for them. i appreciate how Whole Foods is disrupting the grocery business. We need disrupters like this in order to move forward. Let's focus on what they are doing right and leading the change
05/14/2013 6:10:11 PM CDT
Silvana Jakich says ...
Hello John, I think you hit the nail on the head when you said that "shadow is something we leave behind". I agree. The integration part that Dr. Gafni was advocating got rather confusing and theoretical. Thanks for bringing it back to a more real voice! Best- Silvana
05/28/2013 4:59:57 PM CDT
Jane Nakashima says ...
Your brilliant pilot program, the Wellness Club, beautifully implemented in the heart of Princeton Whole Foods has been, for the members, an unqualified success. In the span of 1 year and four months with hundreds of programs offered every month from plant-based cooking to meditation, the members have not only improved their lives but have changed their shopping habits now citing Whole Foods as their primary supermarket. Rather than shopping a few times a month in Whole Foods, they are now shopping several times a week instead because of the Wellness Program. . Thank you for bringing such light into the heart of central New Jersey. The program has not only improved lives, it has saved lives (mine included since I had breast cancer. The tips I received greatly helped during treatment and recovery.). I have been deeply impressed by "conscious capitalism" as clearly demonstrated in Princeton. A brilliant idea, the program is a diamond in the heart of the store.
05/29/2013 5:32:11 PM CDT
Derrick Hodges says ...
To anyone that ever doubts the core concern for community and conviction of Whole Foods as a corporation - I just watched on Bloomberg HD how John Mackey pledged his commitment to bring healthy and affordable food options to the city of Detroit. I'm a Houstonian, and an African American - I've only visited Detroit on business...I am acutely aware (and saddened) of how healthy food choices are robust in certain suburbs and non-existent in others. Seeing Whole Foods make a conscious a reality in their actions made me a believer in their cause...and now a customer for life. Conscious capitalism is real.
06/07/2013 11:54:56 AM CDT
OLY says ...
Gentlemen, (John & Marc) Your term "shadow" seems alike with the word the ancient Hellene philosophers Socrates, Plato and Aristotle named as "typsis." It stays in your subconscious part of your brain and it is a vise that cannot be corrected without strong will OR counselling. That same "typsis" term Freud stole (ego as well) and renamed "superego." I am certain you could write many books if you just read more about those "old folks." Aristotle's writings would help your company plenty...
08/25/2014 3:28:10 PM CDT