A perspective on our online deal with Living Social...

By Walter Robb, September 21, 2011  |  Meet the Blogger  |  More Posts by Walter Robb

This past week, our $10 for a $20 gift card offer on Living Social received tremendous publicity for being the first-ever national grocery deal and for selling out in record time. Indeed, the offer sold at an average rate of 30 sales per second and reached as high as 80 sales per second at its peak — on the way to selling out one million coupons in about 10 hours. For a veteran apron-wearing, bricks-and-mortar retailer like me, this sale was eye-popping testimony to the speed and power of the internet and digital world. And while I am admittedly biased, I think it also showed the appeal of the Whole Foods Market brand and experience.

The offer was also significant for a lesser known but no less important reason. Through the partnership with Living Social, we...

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