Whole Story

The Official Whole Foods Market® Blog

 

192 Comments

Comments

Patti says ...
Although I do appreciate Whole Foods' efforts to use chickens that are raised as humanely as possible, chickens (and all animals) that are slaughtered for human consumption or any other purpose do NOT have a normal life cycle. A normal life cycle would be to allow them to live their entire lives at the Step 5+ level until their NATURAL deaths.
02/20/2011 4:37:05 AM CST
Tania says ...
It is comforting to hear that Whole Foods provides all the information necessary to aid the consumer to make a choice in the product and also provides the highest quality stock of any other grocery store in our area. All of the information is provided and it is up to the consumer to make a decision. Thank you again for your excellent quality and service.
02/20/2011 8:08:04 AM CST
Marsha says ...
I don't eat meat, but I want to thank you, Whole Foods, for thinking about how chickens are raised and slaughtered. A humane system is so needed. Hopefully your customers will support Step 5! I'm crossing my fingers that people DO care!
02/21/2011 11:20:20 AM CST
Jessie says ...
i was very glad to see your various steps. they coincided with the mixed flock i raised myself when i had a small hobby farm. it was always nice to see them making their way around and in the garage to say goodbye to me in the morning, as i was leaving for work.
02/21/2011 1:28:09 PM CST
Jessica says ...
I am so thankful for this. Even though they will be eaten :( they still deserve to have a healthy life!
02/21/2011 1:23:09 PM CST
Holly Gonzalez says ...
This is a great system! I can't wait to share this with my clients and fuel my mission to educate people in consuming more consciously and sustainably. Thanks WF! ~Holly Gonzalez
02/21/2011 5:52:57 PM CST
Gabriela says ...
Awesome! Let chickens be chickens! Can we have the same system for eggs? And for the other animals, sometime soon?
02/21/2011 10:50:46 PM CST
Robin Horrigan says ...
This was very enlightening! Thanks.
02/22/2011 12:51:09 PM CST
linda says ...
i and my family have recently gone vegetarian due to much exposure in the media about the cruelty towards animals. poultry has been the hardest to give up but now i don't feel i have to. i will purchase 'step-5' chickens and 5+ if you ever get any in your stores. thank you for all the products in your store that are 'humane'... what a lifesaver to those of us who want to make that switch!
02/23/2011 9:34:32 AM CST
Tullio Milani says ...
My family and I actually have pet Chickens. We do NOT eat them, just their eggs. Ever since we took on these beautiful animals, we started becoming less willing to purchase chicken meat that has been harvested from poorly treated birds. However, it is very difficult to trust typical grocery stores, because their idea of happy chickens is very different than mine. Whole Foods however is not a typical grocery store. Having these 5-steps so the customer knows how these animals were treated before they graciously gave us their meat is what makes Whole Foods, well Whole Foods. Thank you very much for this information and for taking part in helping livestock live a better life.
02/23/2011 2:20:35 PM CST
Sheila says ...
This is impressive. What about the eggs in WF. Will they be marked with a similar rating?
02/24/2011 9:30:11 AM CST
Shelly Norton says ...
Although I applaud your quest for 'humane meat'. I do not believe killing an animal for the sake of 'meat' can ever be humane. All sentient beings deserve the right to live out the fulfillment of their lives. No one has the right to decide when another animal should die. Eating flesh is not healthy nor necessary for human survival. If you truly love animals and the environment, adopt a plant based diet.
03/12/2011 2:11:33 PM CST
Robin says ...
I'm so glad to hear about the step program, but I've had the unfortunate experience of raising broiler chickens and I've seen firsthand how crippled they beccome when mature. Is there any possibility of heritage breeds being sold at whole foods in the near or distant future?
03/01/2011 10:59:58 PM CST
bepkom says ...
@Robin: That’s an interesting question. Often certain breeds are more susceptible to foot and leg problems but the Global Animal Partnership standards require that the animals raised are suited to their environment and they also require farmers to take immediate action if they see a lame animal.
03/02/2011 3:33:23 PM CST
Paul says ...
I have recently decided to partake of my own step #6 in being a true friend to our "feathered friends" and their furry farm-mates, and that is to not eat them. Nothing is more humane than that.
02/16/2011 9:58:00 PM CST
bepkom says ...
@Sheila: Global Animal Partnership is working on standards for other species and we look forward to rolling those out in our stores when they become available. To see what they are working on, check out their site here: http://www.globalanimalpartnership.org/the-5-step-program/our-standards/
02/24/2011 5:43:30 PM CST
Cindy says ...
I am actually vegan, but love this system for feeding my family. I see that the egg system is underworks, but I am wondering how we can find out about dairy and how humanly the dairy farms are treating their cattle. They can be horrific for the cows, so I was hoping I can figure out how to buy dairy for my family that can sit better with my soul. Any thoughts?
02/24/2011 8:30:14 PM CST
esther says ...
This is good. I know now that i would like a chicken rated 5. But I would also like to know that this chicken has been fed organic feed (as a supplement to foraging or while indoors due to inclement weather). And that it never was fed antibiotics. Do any of your rated 5 producers fulfill this? (Field to Family, Petaluma Poultry, Pitman Family Farms and White Oak Pastures.) And one last question: when i go to Whole foods how do I request one of these chickens? At the counter there are two groups: organic and regular. thank you!
02/16/2011 5:07:20 PM CST
Margo Weisz says ...
Thank you for investing in animal welfare systems! Many of us are truly grateful.
02/16/2011 5:10:01 PM CST
Martha Utchenik says ...
Thanks so much for this easy to understand explanation of the rating system! I feel so much better knowing how to choose this type of food, and knowing you carry all step-levels!
02/16/2011 5:15:20 PM CST
KATHY COPA says ...
FINALLY A SYSTEM THAT THE CONSUMER CAN UNDERSTAND. It was difficult to tell which chiken was raised humanely on the old system. Since we vote with our dollar about the way we want to consume meat, I will be purchasing the chickens with the "5" ratings.
02/16/2011 5:21:08 PM CST
Stephanie says ...
I LOVE this idea and thinks it's about time we stepped up to do this. I will definitely be buying meat with the highest rating possible from now on. Thank you!
02/16/2011 5:28:03 PM CST
Susan says ...
Will these Step 2 producers be using organic hay and nonGM Alfalfa for their birds. That will make a big difference in whether consumers will buy Step 2 poultry. The ultimate will be for all of your products to be Step 5. That will ensure that these birds are not getting into GM alfalfa or grasses. (GE Bent Grass contamination is highly likely since it was put on golf courses throughout the country and has already contaminated the wild grasses in Oregon around where the GE Bent Grass was grown.)
02/16/2011 5:51:15 PM CST
Florence Kadagian says ...
No mention is made of GMOs. What is their place in this new order? Thank you
02/16/2011 5:51:27 PM CST
Aneah Epshteyn says ...
This is wonderful! I will be sure to share this information on my website and to my readers. Kudo's to you for encouraging and carrying products that I am happy to pay more for, knowing that the animals were cared for the way they were meant to be.
02/16/2011 6:16:15 PM CST

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