Whole Story

The Official Whole Foods Market® Blog

 

194 Comments

Comments

Jennifer Oppenheim says ...
This is just great! Thanks Whole Foods.
02/17/2011 11:16:19 AM CST
Jen Niles says ...
This makes me so happy I have tears in my eyes!!! I am so glad I can shop with confidence knowing exactly how the animals were raised and cared for!!! Great job keep up the good work!!!!
02/17/2011 11:39:16 AM CST
Linda says ...
This is wonderful news and a very positive step in the right direction. Like many others, however, I am concerned about the slaughtering process, and I encourage you to implement a ratings system that incorporates information about this. Until I can be assured that the animals experience little or no pain or stress, I'll continue to eat vegetarian.
02/17/2011 12:45:30 PM CST
Trey Smith says ...
Very cool to see some metrics and standards applied to this industry, and make that info available and easily understood for consumers!
02/17/2011 1:45:43 PM CST
Heidi S says ...
can you please make available a condensed, overview-type page (pdf) that can be used as reference and given to friends/family? nothing too complicated, just something with a brief synopsis of the 5 step animal rating system that can be kept in a purse/wallet and referred to when shopping?
02/17/2011 2:41:56 PM CST
Susan Hendricks says ...
Thank you Whole Foods! I am Vegetarian, but have a meat eating husband to feed, and I always struggled with the morality of buying factory farmed meat for my husband to eat, when it went against all my principles to financially support CAFO's and factory farms. I'll now be buying all my (husbands) meat at Whole Foods, and will willingly pay more for animals that are raised and slaughtered humanely.
02/17/2011 4:33:55 PM CST
LN says ...
This is FANTASTIC and something I've long been waiting for. Will there be a way to tell in-stores which farm the chicken came for? Specifically, for White Oak Pastures? I'd prefer to support the one farm that is upholding only the highest level with all of their chickens.
02/17/2011 6:38:26 PM CST
Ned says ...
Excellent! My moral questioning goes out the window when I smell and anticipate eating chicken fresh off the spit; the least I hope for is the chicken experienced a good (hopefully #5) life.
02/17/2011 6:51:57 PM CST
Julie says ...
....agree with Paul.....it is nice to rationalize in our own minds that 'wow, these animals lived decent lives....so I am now able to justify my 'need' to eat them for my own self satisfaction".....gee, I hope that one day thousands of years from now, if there is a species of greater intelligence than human beings that they don't decide that it is ok to eat a bbq human sandwich since the humans amazingly lived "decent lives" (in their own minds)......
02/17/2011 8:08:03 PM CST
Rhonda says ...
This is great news! Step 5 is my interest-but I have yet to see it in the stores. Highest I have seen so far is Step 3 and that was just in the last week. Will step 5 be special order or will they be stocked regularly in the stores?
02/17/2011 10:09:51 PM CST
paig292 says ...
@Heidi We have a 5-Step brochure available in our stores and you can print it out from our Animal Welfare page: http://www.wholefoodsmarket.com/meat/welfare.php
02/18/2011 9:09:17 AM CST
Anne Nonis says ...
The treatment of animals is so important. I will only buy chicken, pork and beef under the step 5 program.
02/18/2011 9:52:12 AM CST
Laura says ...
I am extremely glad that you are moving in the right direction in terms of buying and labelling products that have been raised or produced using sustainable and safe practices. It allows me to make an informed decision when I shop. There are no mysteries about where the animals came from or how they were treated. Keep it up!
02/18/2011 10:52:20 AM CST
roy says ...
Sure, nice chickens treated nicely only to be chopped off and fed. Very humane :-)
02/18/2011 12:25:25 PM CST
paig292 says ...
@Rhonda Most of the chicken sold at Whole Foods Market stores is rated at Step 2, which means the birds have enrichments in their housing so they have interesting things to do and places to hide. There are also farms with Step ratings of 3, 4 and 5, which are available in some regions, some stores, depending on where the farms are and how many birds they have produced. As the program unfolds, we hope to see more variety in the Step ratings available in all our meat cases and Step ratings moving higher and higher.
02/18/2011 1:33:19 PM CST
Anna says ...
Sounds great. Just to clarify, are the birds fed GMO grains and or soy? Are they fed organic grains, or only natural grasses, bugs and forage? Please let me know. Thanks!
02/19/2011 12:11:11 PM CST
Patti says ...
Although I do appreciate Whole Foods' efforts to use chickens that are raised as humanely as possible, chickens (and all animals) that are slaughtered for human consumption or any other purpose do NOT have a normal life cycle. A normal life cycle would be to allow them to live their entire lives at the Step 5+ level until their NATURAL deaths.
02/20/2011 4:37:05 AM CST
Donna Shirley says ...
First, I want to say thank you for developing this very important program. I've been a Wholefoods customer for 2 years now and love everything about the store from customer service, to products and choices. The 5 Step program brings even more credibility to Wholefoods values. The values are not merely a perception, but reality and I get the sense continual thought goes into developing even more natural and human options for customers. I will never shop anywhere else. I’m lucky that I have a Wholefoods in my neighborhood. Again, thank you for your diligence and perseverance to do what is clearly the right thing to do.
02/20/2011 6:30:46 AM CST
Laura says ...
I have just started to eat meat again after not eating it for 20 years. I thought I would have to really work at finding a local farm that I could feel comfortable with. Then I saw this new rating system, along with a lot of great local farms, right at my local Whole Foods. Very easy. This is wonderful and very much appreciated.
02/20/2011 7:09:52 AM CST
Laura says ...
This is wonderful. Thank you so much for easily providing this information that was difficult, if not impossible, to find before.
02/20/2011 7:10:42 AM CST
Tania says ...
It is comforting to hear that Whole Foods provides all the information necessary to aid the consumer to make a choice in the product and also provides the highest quality stock of any other grocery store in our area. All of the information is provided and it is up to the consumer to make a decision. Thank you again for your excellent quality and service.
02/20/2011 8:08:04 AM CST
Fc says ...
I am a vegetarian, but I can't tell you how thrilled I was to see you've implemented this rating system. Now there are no excuses! People can make INFORMED decisions and work towards creating better lives for the animals who are being sacrificed for human consumption. Thank you Whole Foods! I will be sure to spread the word!
02/20/2011 4:29:01 PM CST
Marsha says ...
I don't eat meat, but I want to thank you, Whole Foods, for thinking about how chickens are raised and slaughtered. A humane system is so needed. Hopefully your customers will support Step 5! I'm crossing my fingers that people DO care!
02/21/2011 11:20:20 AM CST
Jessica says ...
I am so thankful for this. Even though they will be eaten :( they still deserve to have a healthy life!
02/21/2011 1:23:09 PM CST
Jessie says ...
i was very glad to see your various steps. they coincided with the mixed flock i raised myself when i had a small hobby farm. it was always nice to see them making their way around and in the garage to say goodbye to me in the morning, as i was leaving for work.
02/21/2011 1:28:09 PM CST

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