Whole Story

The Official Whole Foods Market® Blog

 

183 Comments

Comments

Kelly says ...
AWESOME! I look forward to seeing this rating on layers/eggs. Otherwise I'll wait till the farmer's market is open again for my local humane eggs...
02/21/2011 1:29:23 PM CST
Judi says ...
Thank you so much! I asked (email) my local store (Duke St. - Old Town, Alexandria) about this a couple of weeks ago but didn't get an answer. Organic is good - but corn is not a natural grain for chickens; since most commercial chickens are corn-fed and I'm allergic to corn this is a problem. I'm very happy to see that you have an east coast provider (Shenandoah Valley Farms) at level 5 which gives me some assurance that I can have chicken without corn. Thank you again and again!!
02/21/2011 1:30:49 PM CST
Annalisa says ...
Thank you SO much for providing this information to your consumers. It is greatly appreciated.
02/21/2011 1:32:43 PM CST
Samirah says ...
I LOVE this step program. It's important to me to know that the meats I eat aren't a product of abuse. I've noticed, especially with eggs, the quality is better when the animal is happy. I'm happy to know that suppliers care enough to do the research and implementation for these environments!
02/21/2011 1:42:42 PM CST
Ami says ...
This is great. This will certainly help my selection of chicken and eggs at the store. I think this system is fantastic!
02/21/2011 1:46:38 PM CST
n knapp jebens says ...
Step 5 please!
02/21/2011 1:46:46 PM CST
Teddy says ...
How about recognizing chicken alternatives that do not prioritize consumer "need" over chickens' ultimate welfare?
02/21/2011 1:49:32 PM CST
Heather says ...
Maybe I am not looking closely enough, but I can't seem to locate the steps on all of the meat/chicken packages. Also I haven't seen anything above a 2. Am I looking in the wrong place or something?
02/21/2011 2:06:15 PM CST
Bruce McCarthy says ...
This is wonderful information to have on the food we buy. I have come to trust Bell & Evans, for example, but found it hard to articulate what they do and don't do with their chickens. (Actually, I was kind of hoping to find they allowed them outdoors, as in step 3.) And, frankly, even at Whole Foods it's hard to know what you are buying exactly. This info really helps make it clear and makes it easier to make decisions when in the store. So thank you for posting it here and marking the chicken you sell in the stores. I will watch for it. I've tried to develop some of my own principles for healthy and responsible (as well as convenient and tasty) foods I eat on my blog. http://www.madeofgoodfood.com/principles/#responsible. Hopefully that's useful for folks.
02/21/2011 2:29:52 PM CST
Luz says ...
This is fantastic! Thanks WF for letting us know.
02/21/2011 3:01:07 PM CST
John Turner says ...
Interesting article. How does this translate into the final bird, quality of meat and flavor?
02/21/2011 3:17:52 PM CST
Marilyn says ...
Fantastic! Couldn't have come as a better time. This is the way life is supposed to be for all creatures. I recently decided to stop eating animals and by-products, especially chickens because of the horrendous conditions under which factory farms raise them.
02/21/2011 4:01:11 PM CST
Holly Gonzalez says ...
This is a great system! I can't wait to share this with my clients and fuel my mission to educate people in consuming more consciously and sustainably. Thanks WF! ~Holly Gonzalez
02/21/2011 5:52:57 PM CST
Pamela Donovan says ...
I am so happy to hear about the 5 Step process and that the animals are being raised in a natural enviorment. I have a question regarding the way the animals are put to death before heading to market. Is this one of the higher steps that it will or is done humanely? Does Whole Foods know the process? Would like to know more about this. Thank you again for caring for all earthlings.
02/21/2011 6:25:12 PM CST
Kristi Marsh says ...
How can Whole Foods offer Step 5+ cattle if they can't be transported yet cant legally be slaughtered on the farm? Is there no such thing as 5+ beef?
02/21/2011 9:18:42 PM CST
Gabriela says ...
Awesome! Let chickens be chickens! Can we have the same system for eggs? And for the other animals, sometime soon?
02/21/2011 10:50:46 PM CST
Trino says ...
Don't the chickens get eaten by predators? Maybe you should keep them in a building all the time, it would be safer in there
02/22/2011 10:29:35 AM CST
Christina says ...
I heading to Whole foods today and I'm looking forward to the new labeling. I really want to know that my food had a good life and didn't endure any suffering. I don't mind paying higher prices to put food in my body that is good for me and the planet. I think this rating system will help me to know what I'm paying for.
02/22/2011 10:50:33 AM CST
Robin Horrigan says ...
This was very enlightening! Thanks.
02/22/2011 12:51:09 PM CST
Lisa Sims says ...
This was GREAT information!! At least now you have an option to pick what kind of chicken you would like to eat. Very informative...thank you!
02/22/2011 4:29:24 PM CST
Lo says ...
I haven't found any veterinarians listed among the Global Animal Partnership board-- I believe they play a vital role in ensuring both animal and human health and the humane treatment of food animals along the pathway from farm to fork. What role, I any, has the veterinary establishment played in outlining the 5 step system?
02/22/2011 9:09:54 PM CST
bepkom says ...
@Lo: The health of the animals is very important to us! While the standards were being developed by Global Animal Partnership, a number of different experts were brought together, including representatives from the veterinary community, to provide invaluable guidance and advice during the process.
02/22/2011 9:10:14 PM CST
Liz Harkness says ...
This is awesome! I would also like to see ratings for eggs too, and to know at which step chick culling (http://en.wikipedia.org/wiki/Chick_culling) is prohibited. Right now I get them at the farmer's market or Vital Farms.
02/23/2011 9:10:19 AM CST
linda says ...
i and my family have recently gone vegetarian due to much exposure in the media about the cruelty towards animals. poultry has been the hardest to give up but now i don't feel i have to. i will purchase 'step-5' chickens and 5+ if you ever get any in your stores. thank you for all the products in your store that are 'humane'... what a lifesaver to those of us who want to make that switch!
02/23/2011 9:34:32 AM CST
Tullio Milani says ...
My family and I actually have pet Chickens. We do NOT eat them, just their eggs. Ever since we took on these beautiful animals, we started becoming less willing to purchase chicken meat that has been harvested from poorly treated birds. However, it is very difficult to trust typical grocery stores, because their idea of happy chickens is very different than mine. Whole Foods however is not a typical grocery store. Having these 5-steps so the customer knows how these animals were treated before they graciously gave us their meat is what makes Whole Foods, well Whole Foods. Thank you very much for this information and for taking part in helping livestock live a better life.
02/23/2011 2:20:35 PM CST

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