Whole Story

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5-Step Chicken: What’s in a Number?

By Anne Malleau, February 15, 2011  |  Meet the Blogger  |  More Posts by Anne Malleau

If you’ve visited our stores in the last week or so, you may have already seen the new signs and package labels in our meat department for the 5-Step™ Animal Welfare Rating Standards. Very exciting! This multi-tiered program – the signature program of the Global Animal Partnership – rates how farm animals are raised using independent, third-party certifiers to audit farms and assess their compliance to the different Step level standards. The higher the Step number, the more interesting their environment, the more time the animals spend outside, and the more natural their life. It’s been a big undertaking and approximately 1200 farms that supply our stores have been audited and certified! We thought you might appreciate learning a bit more about the different Step levels and the welfare they afford the chickens, pigs and cattle. Today, we’ll start with our feathered friends – chickens — and we’ll cover the other two in later posts. So, here’s what the different Step levels mean for broiler chickens. Step 1, the first level, does not allow the use of cages or crates (except during transport, when chickens are crated to protect them during their journey). Producers need to meet approximately 100 different standards to achieve a Step 1 certification for their birds – including providing good quality bedding (which promotes good health and welfare and allows birds to dustbathe), a maximum transport time of eight hours, and birds must not be given antibiotics or animal by-products in their feed. Each Step builds on the previous one. So birds in a Step 2 system are raised in similar conditions as Step 1 and additionally are provided with enrichments that encourage behavior that’s natural to them, such as pecking, perching and foraging. Our suppliers have found some innovative ways to do this, such as adding hay bales — it’s great to walk into a barn and see the birds pecking at the hay, standing on top of the bales, and pulling them apart.  It might sound simple, but the birds really make the most of this more interesting environment!  Other producers have used eucalyptus branches for the birds to peck at and explore. One of the big differences at Step 3 is that birds have access to the outdoors during the day. There must be shade and provisions so the birds can hide from hawks and other aerial predators, and isolate themselves,  so they feel comfortable being outdoors and get to enjoy roaming around outside the barn. ) Step 4 is the first pasture-based Step. Birds at Step 4 live continuously on pasture or in foraging areas and are only housed at night or when seasonal conditions might put them at risk. Pasture is an area of grasses managed to provide nourishment as well as a mat of vegetation under their feet.  A foraging area doesn’t need to have grass but can include bushes and low trees that provide areas where the birds can nestle and not be visible to aerial predators.  And, since chickens are descendents of Junglefowl, this gives them the perfect environment to keep busy pecking, exploring and foraging for bugs! Steps 5 and 5+ are much more challenging to achieve. At Step 5, birds are bred to thrive in an outdoor environment and must be raised in small flocks. Several of our local suppliers have been able to reach this prestigious Step rating: Field to Family, Petaluma Poultry, Pitman Family Farms and White Oak Pastures. For the highest Step level – Step 5+ – birds are bred, hatched and raised on the same farm. While there aren’t yet Step 5+ chickens, some of our suppliers are already starting to explore this option. So, now you know a bit more about the ratings on the chicken in our fresh meat case. We are pleased to offer the following Step-rated chicken by partnering with our awesome chicken vendors: Step 1 – Joyce Foods, and Townsends Step 2 – BC Natural, Bell & Evans, Eberly, Empire Kosher, FreeBird, Epicurean Farms, Pine Manor, and Wise Kosher Step 3 – BC Natural, Draper Valley, Field to Family, Petaluma Poultry, and Pitman Family Farms Step 4 – Campo Lindo Farms, Pitman Family Farms, Shenandoah Valley Farms, and Vital Farms Step 5 – Field to Family, Petaluma Poultry, Pitman Family Farms, and White Oak Pastures We’d love to hear what you think about this new program.

Category: Meat

 

173 Comments

Comments

Courtney Whitman says ...
Would you please share what the chickens diet consists of when they are not grazing? Are they ever fed corn or soy?
11/19/2012 4:15:18 PM CST
Nikki - Community Moderator says ...
@COURTNEY - I would encourage you to reach out to the butcher at your local store so they can answer your question based on their local vendors. Since our products/vendors vary between regions and stores, I cannot say for all of the chicken we carry. You can find your store contact info at http://www.wholefoodsmarket.com/stores/list.
11/20/2012 11:01:04 AM CST
Jessica says ...
This is an amazing program! So helpful for consumers who care about humaine conditions for animals and want to incourage higher standars for raising food.Thank you!
11/20/2012 11:01:28 AM CST
kirsten says ...
I love it. keep selling me happy meat ill keep buying it! :)
12/17/2012 1:23:22 AM CST
Darlene says ...
These steps are very important to me and my family. I will be very excited to see Whole Foods and other suppliers get to Step #5. Thank you for caring.
01/09/2013 10:31:34 PM CST
Margaux says ...
I looked this rating system up after seeing the label on a roasted chicken @ WF. Thanks for the information. I'm curious to know what the percentage of food sold @ Whole Foods in GMO ~ I recently read that it is about 60% ~ is this true and if so are products labeled accordingly? Please don't delete this question. Thanks.
01/18/2013 3:05:57 PM CST
maria says ...
I will like to know if the chickens are given soy and/or corn in any of the levels? Also are the grass fed products (poultry, beef, pork) given any soy or corn?
01/23/2013 9:03:54 AM CST
Nikki - Community Moderator says ...
@MARGAUX - Unfortunately, since our products vary between store locations, we do not have this number available for you. Since GMOs are so prevalent in the food supply, we work extremely hard to ensure that our shoppers have alternatives which include: lots of organic choices, sourcing our 365 Everyday Value products to avoid GMOs in addition to carrying thousands of Non-GMO Project verified products.
01/24/2013 4:28:28 PM CST
Nikki - Community Moderator says ...
@MARIA - If an item is labeled as grass-fed, according to USDA guidelines, "grass and forage shall be the feed source consumed for the lifetime of the ruminant animal, with the exception of milk consumed prior to weaning. The diet shall be derived solely from forage consisting of grass (annual and perennial), forbs (e.g., legumes, Brassica), browse, or cereal grain crops in the vegetative (pre-grain) state. Animals cannot be fed grain or grain byproducts and must have continuous access to pasture during the growing season. Hay, haylage, baleage, silage, crop residue without grain, and other roughage sources may also be included as acceptable feed sources." Due to the prevalence of the GMOs in the commodity grain market, and the limited availability of verified non-GMO feed, we cannot require the use of only non- GMO feed for animal products (including meat, dairy and farmed fish) sold in our stores. We encourage shoppers who are looking to avoid products from animals fed GMOs to choose organic meat and dairy products (since organic standards prohibit the intentional use of GMOs).
01/25/2013 1:47:08 PM CST
Michael Kelly says ...
I am very happy that you pursue the 5-step system for your animal products. I have always known of the poor treatment that factory farm animals undergo, and for a while was vegetarian. However, being in the navy, finances and having a carnivorous wife made that life choice disappear. This week something happened that may change the way we eat. We watched the documentary Vegucated (www.getvegucated.com) about three carnivors that take a six week vegan challenge. This opened not only my wife's eyes, but also an honest discussion about how we eat. A serving size of meat (or protein) is between 3 to 4 oz and no more than 2 servings a day. We were having much more than that and less veggies, fruits and whole grains. Based on the USDA's choosemyplate.gov 2200 calorie food plan I need three cups, two cups and 7oz correspondingly. My comment is that we will be purchasing more of our animal proteins from you because of the 5 step system, but what I would like to see is more transparency in the standards required for each step. Is it possible to list these standards? Or is this a trade secret? Thanks so much, @sustainabilitst
02/06/2013 12:42:09 PM CST
Nikki - Community Moderator says ...
@MICHAEL - You bet! You can see the standards for each step at http://www.wholefoodsmarket.com/about-our-products/quality-standards/animal-welfare-standards. Hope this helps!
02/06/2013 4:13:45 PM CST
Rod Rucks says ...
My sister and I are in the process of buying a small farm and it will definitely be organic. Am currently reading Joel Salatin's books (third generation alternative farmer). Don't know if you've read his books or are familiar with his raising process. Don't know how this would qualify under your 5 Step program?
02/12/2013 11:11:00 AM CST
Jessica Fletcher says ...
I think that this is wonderful and very enlightening. I do all of my grocery shopping there and was just looking into a farm in New Jersey that delivers to a location for pickups. They are step 5 and I just noticed on my package that the chicken that I have been buying was only a step 2. I thought that I was doing a good thing.
02/16/2013 11:21:47 AM CST
Nikki - Community Moderator says ...
@ROD - I was able to speak with our QS team and while they are aware of Joel's books/work, they base the 5-Step rating on specific criteria from the GAP. You can find the exact breakdown for each step at http://www.wholefoodsmarket.com/about-our-products/quality-standards/animal-welfare-standards. Hope this helps!
02/18/2013 3:58:34 PM CST
Natalie says ...
We watched the documentary "Food Inc" last night. We will be getting our chickens from Whole Foods from now on. We believe everyone should watch the movie to understand where your food comes from. Way to go Whole Foods for making a difference!
03/19/2013 11:35:16 AM CDT
Steve Sharp says ...
Hello -- Is there anywhere in NYC where I can buy Level Three and above chicken? I frequent several of your stores in Manhattan, and never is there anything above Level Two. Please advise. Thank you, Steve
03/25/2013 7:45:50 PM CDT
Nikki - Community Moderator says ...
@STEVE - Since our vendors vary between regions and stores, have you been able to ask your local store about this?
03/29/2013 6:25:11 PM CDT
sue says ...
Where does amylu sausages get their chickens. What is their rating on the 5 step program?
03/30/2013 6:45:03 PM CDT
Nikki - Community Moderator says ...
@SUE - I would encourage you to reach out to your local store for this info. Our vendors/products vary between locations so they would be the best to find this info out for you!
04/02/2013 12:04:29 PM CDT
Jennifer Esposito says ...
I have purchased several of your organic, free range, no antibiotics or hormone, vegetarian diet whole chickens & they have been delicious. I was wondering if vegetarian diet also meant corn free? What does the diet consist of specifically? Thanks.
04/15/2013 1:40:50 PM CDT
Nikki - Community Moderator says ...
@JENNIFER - Being fed a vegetarian diet means that the animals are not fed any animal byproducts but does not imply that the feed does not contain corn. Each vendor will have specific feed for their livestock. Check with your local store to see what their vendors feed consists of.
04/15/2013 4:45:09 PM CDT
Tera says ...
This is amazing and I'm very happy that there are chickens out there that can have this kind of life. Hopefully it catches on and quickly.
05/02/2013 6:08:45 PM CDT
Carole Mistarka says ...
Hi, I think the program is really great. I like knowing about the welfare of the animals through the whole process of their lives. I don't want to consume animals that are distressed and mistreated and this helps to prevent that. I also like the way the step five producers are environmentally conscious on all levels. I was especially impressed with White Oak Pastures and the videos from Pitman's Farms were helpful. Thanks so much and keep up the great work.
05/15/2013 8:42:08 PM CDT

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