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Alaska Troll-Caught Coho Salmon on Sale Friday
| Meet the Blogger | More Posts by Jennifer Cheng
We’ve got your fresh, wild Alaska salmon here! This Friday only, our troll-caught Coho salmon will be on sale for $8.99 a pound. Our buyers in Alaska work directly with fishermen and processors to bring you wild salmon as soon as they start running. It’s never frozen which means you get that incomparable fresh summer salmon flavor. This sale is for one day only so make sure that you stop in this Friday, July 29th to hook this sweet catch!
$x.xx = amount of savings will vary
What does “troll-caught” mean, you ask? (No, it doesn’t mean caught by a troll! Read on!) Trollers are small boats that fish by hook and line. Fishing this way means that there is little impact on the environment and minimal bycatch, or non-targeted catch. Troll-caught salmon are caught one at a time, cleaned by hand and packed in ice. This careful individual handling process results in top quality and superb flavor. Due to the small size of the boats and the unpredictability of weather conditions, our troll-caught Coho has a limited availability, so a sale on troll-caught Coho salmon (from fisheries certified sustainable by the Marine Stewardship Council, no less) really is a special occasion. Chefs and home cooks alike love Alaska Coho salmon for its mild flavor, delicate flake and moist and tender texture. Here are some of summer’s best ways for you to enjoy the fabulous flavor of troll-caught Coho salmon. We think you’ll fall for this fish—hook, line and sinker!
Remember, our Alaska troll-caught wild Coho salmon is only available for a few short weeks, so make sure to stop by our one day sale this Friday, July 29th to get summer’s best deal!
20 Comments
Comments
Is this at all locations? I am out of town but would like to cook where I am and would take advantage of this if it's here in Chicago.
07/27/2011 7:32:31 PM CDT
Boy do I wish I had a Whole Foods SOMEWHERE in Livingston County, MI to snap up a ton of this fish.
But thank you so much for just being. Thank you for being a store committed to making food safe both environmentally and organically/naturally.
..but really, right between Brighton and Howell would be a great place for a store
07/27/2011 8:39:43 PM CDT
I SIMPLY LOVE THIS TROLL-CAUGHT COHO......THANK YOU, WHOLE FOODS......LOVE YOU.....yogi, tucson desert.....ayogendra@yahoo.com
07/27/2011 9:56:47 PM CDT
Can't wait, how about recipes for the photos above?
07/27/2011 10:41:54 PM CDT
How many days do the fish journey from catch to being on the shelf?
07/28/2011 9:30:56 AM CDT
Wooo hooo will be there Friday to buy some...way excited...thank you Whole Foods!
07/28/2011 10:19:26 AM CDT
@Christopher, The salmon one-day sale is going on in all U.S. stores, so definitely stop by one of our Chicago stores and pick some up. You can look up store locations on our website http://wholefoodsmarket.com/stores/ or find the location nearest you using our iPhone Recipes app http://www.wholefoodsmarket.com/iphone/
07/28/2011 11:33:44 AM CDT
Check out www.alaskaseafood.org; they offer all the information you'd ever want to know about wild, natural and sustainably caught salmon in Alaska. Great resource for recipes and more.
07/28/2011 2:17:38 PM CDT
If you can't eat it on friday, what is the best way to store it? Can you freeze it once you buy it? Will it stay in the fridge until saturday night? Thanks!
07/28/2011 2:18:34 PM CDT
Looking forward to getting this fish Friday. Def. stocking up casue the price and the value cannot be beat.
07/28/2011 2:27:29 PM CDT
Amy, I totally agree with you. I am in mi too. Northern, Grayling. I would love to try this fish. But more importantly than just my own selfish longing is to support this kind of business. Trolling!?. First I heard of it. Awwsome
07/28/2011 9:34:12 PM CDT
Is it sushi grade?
07/29/2011 12:43:19 AM CDT
I know what's for dinner tonight!!!!
07/29/2011 6:59:03 AM CDT
@Karen, If you’re planning to cook your fish tomorrow, we recommend storing it in ice in the back of your refrigerator where it is coolest. The fish should be fine to cook and eat the next day.
07/29/2011 1:20:11 PM CDT
@SF2OAK, you can get to the recipes by clicking on the images. Enjoy!
07/29/2011 2:46:03 PM CDT
Just bought this today, and cooked for dinner, using a technique recommended by America's Test Kitchen. Oven and baking sheet preheated to 500 F. Olive oil on Salmon, then just Kosher Salt & pepper. Put in oven on preheated sheet, reduce heat to 325, and cook to 125 degrees internal temp.
Excellent! There is a difference between really FRESH, and "previously frozen," etc. Great buy at this price.
07/29/2011 3:55:44 PM CDT
Live music today with Davee Bryan in front of the seafood counter until 6pm at the Boca Raton Whole Foods on Glades!
07/29/2011 4:24:01 PM CDT
I learned today that I could have called ahead in the morning and had some held aside for me (I thought that was only for Turkeys at Thanksgiving time).
Of course, I gave no thought to Whole Foods not having enough salmon. The advertising was very effective. Perhaps they shouldn't have advertised and just let regular shoppers buy it. Word would have gotten around and the salmon would have sold out anyway but the advertising costs would have been saved which could have gone to buy more Coho. Or Whole Foods could have kept the price at its normal price of around $13 per pound and not run out. It is worse for a store to run out than it is to make their normal profit.
07/29/2011 6:04:21 PM CDT
The Whole Foods in the Gateway Shopping center in Austin , Texas is an awesome neighborhood feeling kind of store. The guys in the seafood department are very friendly and knowledgeable. Especially Scott, he is always helpful and a joy to talk to, give that guy some more $$$$$ he is definitely a keeper, just like the tasty Coho Salmon he sold me today at the one day sale!
07/29/2011 10:15:02 PM CDT
@Cathy: Our salmon is extremely fresh, however it’s not labeled as ‘Sushi Grade’ under the FDA requirements. That said, our stores often do carry sushi grade varieties. Please check in with the Seafood counter at your local store. Thanks!
08/03/2011 9:47:14 AM CDT