
Huge congratulations to Arlene from the Philadelphia area who shops at our North Wales store! She is the grand prize winner of the 9-day trip to Costa Rica. Arlene will get to see first hand how our Whole Trade™ pineapples are grown in Costa Rica on farms that never compromise on providing delectable sweet and juicy fruit, and who keep the health of the planet high on their priority list. Our Whole Trade™ Guarantee ensures that these responsible farms and their workers receive equitable wages and better working conditions – and that you enjoy the best quality tropical treat, delivered to our stores at peak ripeness. A big shout out to our partners, Intrepid Travel, for making this trip possible.
Of course, we are all winners when it comes to eating these delicious Whole Trade™ pineapples that are setting a sweeter standard for quality, as well as environmental and social responsibility.
Want to know how to select a great pineapple? Carol offers some tips in her post on Busting Myths about Fresh Pineapple. Looking for ideas on how to serve some delicious pineapple? Here are some of our favorite pineapple recipes and you can also check out over 150 recipe ideas from our readers.
Sad you didn’t win? Drown your sorrows in a bowl of fresh cut Whole Trade pineapple. Yum! Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!