Whole Story

The Official Whole Foods Market® Blog

Baked This Way

By Chad Lott, July 15, 2011  |  Meet the Blogger  |  More Posts by Chad Lott
Chad works as a copywriter for our Northern California regional office. San Francisco’s Pride Parade was electrified by the news of New York’s historic legalization of gay marriage. Between the gorgeous weather and the good news from the East Coast, this was one of the most jubilant parades I can remember. If you’re unfamiliar, San Francisco’s Pride Celebration & Parade is a truly massive affair. It’s the largest gathering of LGBT people and allies in the nation. Well over a million people come from all over the world just to watch the parade. The only parade that’s bigger in the U.S. is the Rose Bowl Parade. Dozens of team members from all over Northern California as well as their partners and spouses marched with us this year, pushing those famous “little shopping carts” behind a giant rainbow cupcake pulled by a beautifully restored vintage farm truck. Our theme this year was “Baked this Way,” which was written on the flags we waved, the shirts we wore and the bags we handed out to the crowd. We drove the theme home with plenty of Lady Gaga blasting from our mobile sound system. As a company, Whole Foods Market has been pretty ahead of the curve on LGBT rights. Way back in 1998 we offered full benefits to same sex partners and we’ve been an accepting work place since the beginning. You can probably tell that by our parade pictures. As big as Pride is, it’s just one element of how we stay involved with LGBT related causes. Through our 5% Days we recently raised $11,000 for the Utah Pride center, $2,190 for The Center (a non-profit LGBT community center in Colorado) and over $23,500 to Project Open Hand (a group that delivers meals to HIV/AIDS patients, seniors and homebound individuals living with serious illness). This was my first time celebrating Pride as a Whole Foods Market Team Member and my first time marching in the annual parade. It makes me proud to know that the company I work for takes such strong stances on issues that I hold dear. I’m looking forward to next year already.




Susie Bee on Maui says ...
Good job WF!
07/15/2011 3:38:09 PM CDT
Jim says ...
I love the play on the Gaga song... So timely!
07/15/2011 6:37:58 PM CDT
Elizabeth says ...
Where can I get more info on what specific non-profits/charities are supported on 5% days? It would be cool to shop on days that money is given to causes important to me.
07/15/2011 10:02:25 PM CDT
Tony Malerich says ...
I can't speak for their store, Elizabeth, but when I worked for Whole Foods we always clearly displayed what charity was benefiting from the 5% day -- at the entrances, registers, all that.
07/16/2011 11:24:56 AM CDT
Chris says ...
Having went to Denver pride the last few years and then going to San Francisco Pride. I have come accustomed to seeing whole foods here in denver and always have enjoyed their presence in the parade. I was OVERJOYED when I saw the rainbow cupcake coming down the street in San Francisco saying "Baked this way". I immediately started snapping pictures. Then I saw the bags, and I was like oh my I NEED to have one of those. I was lucky enough to get one. I cherish it. Needless to say I now expect more from Denver area whole food stores this year. But I show my new baked this way bag off to all my friends. Good show Whole Foods, good show.
07/16/2011 11:53:14 AM CDT
Melissa says ...
Can't say that I will be buying products from Whole Foods after this.
07/16/2011 1:21:23 PM CDT
Clifford Brazier says ...
You just confirmed why I am such a fan of Whole Foods!
07/16/2011 4:31:40 PM CDT
Brian says ...
What an awesome display of support!
07/16/2011 6:25:08 PM CDT
Terie says ...
I think Whole Foods would be better served by staying out of these kinds of activities that sharply divide their customers. Would Whole Foods participate in a rally to stop the killing of babies by abortion?
07/16/2011 8:06:35 PM CDT
Michelle says ...
I was actually one of the team members that participated in the parade. I am neither a lesbian or bisexual or transgender, I am however one that supports equal rights for all. If it weren't for people and companies like Whole Foods Market, that have the courage and conviction to stand up for what is equal, just and fair, we could still have slave owners. I applaud Whole Foods Market for doing the right thing. Not only did they show the community and their customers that they embrace all people, they showed their employees it embraces diversity in the work place. I was very proud to walk down the parade route wearing a Whole Foods t-shirt
07/16/2011 8:41:54 PM CDT
Shamus Yandle says ...
What does this have to do with food and recipes? WF please stick to food. Thats why I read the blog not for political agendas.
07/16/2011 8:48:40 PM CDT
Ceres says ...
Love it! I am so proud to be a WF customer! =)
07/16/2011 9:07:35 PM CDT
Andi says ...
Love it!!! To Terie and Shamus. Why would they be better served staying out of activities like this? They don't sharply divide their customers, they unite their customers showing they don't discriminate in the work place. And why the hell do you compare a rally to stop the killing of babies by abortion, to them supporting the GLBT community? It's like these comparisons that divide instead of unite. They've stood behind the GLBT and united straight and gays alike in their work place. They should keep up the good work and continue. To Shamus - It has a lot to do with the company itself and their morals. The company believes in equality, so let them express it and gain advertisement from doing so. Don't hate just because you don't see a new recipe, let them express and blog about what they want.
07/16/2011 9:52:10 PM CDT
Love thy neighbor says ...
Healthy eating-love your body, healthy body-work out and keep moving, healthy soul- Do not hate on others. Whole foods is about complet health.
07/18/2011 12:10:53 AM CDT
Linda says ...
great food ! keep it comin'
07/18/2011 4:06:48 PM CDT
Gurley says ...
I love whole foods and i would love to see them participate in the atlanta pride parade:)
07/19/2011 5:10:33 PM CDT
sam says ...
no more food from u guys.
03/31/2013 4:33:53 PM CDT