Whole Story

The Official Whole Foods Market® Blog

The Best There is in Body Care

By Mara Fleishman, March 6, 2008  |  Meet the Blogger  |  More Posts by Mara Fleishman
Are you looking for safer alternatives in personal care? Discover why Whole Foods Market Premium Body Care is the best solution available on the market today. Learn about our new top-tier standards for results, quality of source, environmental impact and safety. Watch this enlightening video to get the scoop on how we determine which personal care products earn the Premium seal.

 

94 Comments

Comments

James says ...
Since you are creating these standards I have a few questions. Why do you sell chemical hiar color with a known carcinogen like PPD.? Who checks the labels to make sure they conform to the FDA regulations ? Many of the products on your shelves do not. Even the Organic Ones! Are you concerned about the plastic bottles and caps that are being used from China? You support the family farms why not support the small family body care companies? What are proprietary preservatives? Thanks.
03/06/2008 7:14:50 PM CST
mod*mom says ...
another great reason i LOVE whole foods market!
03/10/2008 1:41:15 PM CDT
cuzamora says ...
Use of the word "natural" has become so broad that almost any product can justify it's use. I live in an area where health food stores/stores selling truly natural/organic products are rare so I've turned to purchasing from home based organic businesses. As always, Whole Foods is taking a stand and doing the footwork so their customers can know that the products they purchase there are the purest possible and isn't as chemically laden as products in mainstream stores. These webcasts are a great tool to teach consumers about the products used on their bodies.
03/10/2008 3:26:50 PM CDT
Michelle says ...
I loved watching this video. I have often wondered how truly safe "natural" items are, for exactly the reason stated here...that there are no real standards. I appreciate Whole Foods actually setting their own high standards (especially for efficacy...I hate when I spend a lot of money on something natural and it doesn't work at all). While no system is likely perfect, at least thetr is some degree of confidence that a lot of the leg work has been done concerning safety, etc.
03/10/2008 5:46:52 PM CDT
rani shah says ...
I wish we had a whole food near us!!!! I think it's great that you are offering this video as a service to answer the "natural" question. Please come to San Luis Obispo, Ca!!!!!
03/10/2008 9:36:54 PM CDT
Naomi says ...
I wish there was a Whole Foods here. How nice to see a chain actually care about what's in the products they stock!
03/10/2008 11:20:32 PM CDT
Mama Zen says ...
I love the consideration that is being given to environmental impact!
03/11/2008 6:25:47 AM CDT
Kristi says ...
great video!! I would love to try some of these products :)
03/11/2008 8:20:34 AM CDT
Stephanie V says ...
Kudos to whole foods for starting to set standards where none currently exist. I love there is also a person stationed in the beauty section ready to help make informed decision.
03/11/2008 10:35:26 AM CDT
daisy says ...
I'm always concerned about the amount of chemicals in everyday products... it's nice to know that some stores do too!
03/11/2008 11:11:49 AM CDT
Jenn says ...
great video. i loved how the word "natural" was explained and that there are so many products out there that say they are natural when they really aren't. thanks for the info.
03/11/2008 12:24:20 PM CDT
Kimberly says ...
Nice to know there is some sort of a standard out there. Hopefully one day the cost of these natural, safe products will be more competitive, too.
03/11/2008 12:29:39 PM CDT
Tiffany says ...
Im glad someone is working in our favor to give us products that do not contain the same old stuff that does nothing for us but age our skin, body and mind. Im real sick of natural meaning natural falvor added. Please keep up the good work and pick me for your drawing. I love the products you offer and I shop at the Whole Foods in Tustin, CA.
03/11/2008 12:47:44 PM CDT
Tuesday says ...
That is why I shop at Whole Foods they care about the chemicals in products we use every day as much as I do! I don't have to worry shopping there.
03/11/2008 1:36:13 PM CDT
Cassie says ...
I have seen "natural" on everything from soap to rugs. I always wondered about the true definition.
03/11/2008 4:36:08 PM CDT
Suzy says ...
Thanks for working hard on a good skin care line. It's always hard to pick out good body care because you don't know what is in the product. Thanks for looking out for the environment, too!
03/11/2008 9:24:13 PM CDT
Cindi Hoppes says ...
Hi, Thanks for the enlightening podcast! I can't believe that the FDA has no regulation or definition for "natural!" Scary. Even worse, is that they don't regulate the safety of "natural" products. I think we can be effected on much by what goes on our body as what goes in it! Thanks for the informative lesson. Cindi
03/12/2008 9:11:10 AM CDT
Elke Von Freudenberg says ...
As a makeup artist and former educator for Aveda, I wholeheartedly agree to this labeling. I wish all companies would set such a standard to their own products, rather than putting a small % in and labeling it a natural when it's anything but. Kudos for a fantastic idea and holding other products accountable to what they put on their own label. Here's hoping this idea spreads..... thank you for informing us and letting us know.
03/12/2008 9:43:38 AM CDT
Joanna says ...
So much useful information! I will definitely be using this as a resource from now on. I hope this particular podcast will steer people towards healthy products for the outside of their bodies as well as the insides!
03/12/2008 1:28:18 PM CDT
RachelV says ...
I've never been to a Whole Foods Market, but have heard how wonderful they are. I see that your staff are educated and helpful. I love that Whole Foods has done the work for us.
03/12/2008 2:41:53 PM CDT
RachelV says ...
I’ve never been to a Whole Foods Market, but have heard how wonderful they are. I see that your staff are educated and helpful. I love that Whole Foods has done the work for us. I also love that you have set high standards for your products!
03/12/2008 2:43:31 PM CDT
Claudia says ...
It's about time someone started doing this! I'll have to pay closer attention to the Body Care department the next time I'm at Whole Foods.
03/12/2008 4:06:53 PM CDT
Shelly says ...
Thanks for all the great information. It makes the choices in the store less intimidating! It is hard to work out what "natural" really means so it is good to know from a source I trust.
03/12/2008 4:56:45 PM CDT
Holly says ...
Being a stay at home mom, with a million responsibilities and a million things on my mind, it is wonderful that Whole Foods has made shopping for body products a little easier. One less thing to research on my part means one more time, and more time is a beautiful thing when you're a mom!
03/12/2008 6:44:02 PM CDT
Naomi says ...
I always wonder what the parameters are when lines claim to be natural. It's nice to have a barometer.
03/12/2008 7:51:01 PM CDT

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