Whole Story

The Official Whole Foods Market® Blog

 

56 Comments

Comments

Adrian says ...
Even though I do not eat meat, this was an interesting video. I like the demonstration. Keep up the good work!
05/08/2007 6:26:16 AM CDT
Carrie Miller says ...
Intro could be shorter or maybe more shots of the store or products. Other than that, I found the show informative and helpful and apealing. Keep them coming.
05/08/2007 7:43:37 AM CDT
Howard, Lexington MA says ...
An excellent addition to the WF universe. Compares favorably -- actually more appealing -- than what's available online on America's Test Kitchen and NYT (Mark Bitman's vidios). We love your catfish. Have only pan-fried them breaded in panko 'til now. Would be helpful to know alternative ingredient to peanut butter & coconut milk combo as some may not a fan of those 2. Also, kudos to many of the prior comments (e.g., edit the 'flame-up'). Keep up your good works.
05/08/2007 8:27:26 AM CDT
Kim Smith says ...
WHOA! 660 calories is A LOT for one meal. Are we not going for healthy recipes on this site??
05/08/2007 8:48:38 AM CDT
Amy Anderson says ...
Loved the video! Can't wait to try the recipe. I like that you had caption stating the ingredients and amounts.
05/08/2007 9:58:47 AM CDT
Penny Pincher says ...
Naturally, I thoroughly enjoyed the tip regarding "catfish pumped full of water". I certainly don't need that on MY grocery bill. Turn up that music!
05/08/2007 10:15:52 AM CDT
Christine Stone says ...
I truly enjoyed the new videopod! Very entertaining and informative. I am a HUGE fan of WF but must travel a bit to do any shopping ;( I am sure that the show will only get better with time but maybe a suggestion... an audience cooking class...hmmm...that could be fun...I'd travel...;) Keep up the great work and keep it fun!!!
05/08/2007 10:18:18 AM CDT
Dee Evans says ...
Wonderful video - makes me want to try these out. I think the camera should spend LESS time on the guy's face and MORE time on the prep area (counter, stove, bowls, etc.) Or pull out so that we see the entire thing. Up tight and close on his chest and face doesn't show us anything of interest.....
05/08/2007 10:22:41 AM CDT
Jim Sharp says ...
Very, very cool. And beautifully done. Sugestion: get Trish Murphy (Austin singer/songwriter and foodie extraordinaire) to share duties with Scott and/or cook up a few episodes of her own.
05/08/2007 12:17:38 PM CDT
Linda says ...
Great video! Even though I don't like catfish, I might try this interesting recipe with a different "secret ingredient". I like the use of captions and the customer interviews were fun to watch.
05/08/2007 12:28:54 PM CDT
Dee Kay Cee says ...
I love Whole Foods. That's why I shop there. That's why I go to the website. That's how I found Secret Ingredient and was very excited about its prospects. His apron says "Whole Foods", the olive oil, the products are packaged Whole Foods. I have eyes, I can see it. So you don't really need to inject those verbal plugs about Whole Foods, it's a big time waster and turn-off. Whole Foods catfish, Whole Foods avocado, Whole Foods organic carrots, Whole Foods this and that. It's nauseating. Keep it honest, and we'll keep being loyal. Thank you.
05/08/2007 1:13:45 PM CDT
Olga M. R. Santos says ...
Dear Whole Foods: Wow! What a great idea to put this information on a videoblog for quick reference!! My husband and I love to cook for our children at home with fresh ingredients, because we care so much what they eat. This is tough to do, especially with all of our schedules. I make fish tacos very often, but have never tried catfish. This recipe looks delicious, and a sure hit with the children. Can't wait to try it. Thanks for your continuous efforts to make eating healthy worth it! Olga
05/08/2007 1:30:45 PM CDT
Skip says ...
Scott and Company ... Delighted to see this resource added to the Whole Foods repetoire ... yes, there is some room for improvement ... but your first effort in the 10 minutes was an excellent beginning. You empower the home cook. Continued best wishes!
05/08/2007 2:54:04 PM CDT
Jenny says ...
Thanks so much for this entertaining and informative video. In the past, I too have shyed away from catfish because of the "bottom feeder" aspect, but now that I realize the difference, I'm ready to try this delicious recipe. It was also great to see another use for Daikon radish. It was well done and fun to watch.
05/08/2007 10:24:02 PM CDT
Maria Lodi says ...
The medium is awsome but content??? boring, too slow....get some energy folks!Drink some wine, look bright, and where's your sense of humor? This is supposed to be entertainig.Right? Or maybe not.
05/09/2007 8:55:15 AM CDT
joyous says ...
I liked it--especially the background info on catfish. I've not eaten it in years, but I will try it again soon, because of what I learned. Hope future videoblogs will follow suit!
05/09/2007 10:35:19 PM CDT
James says ...
Well Done! Would love to see a shopping list / recipe link to ensure I have the correct ingredients / quantity / serving size.
05/10/2007 9:38:45 AM CDT
RICHARD LUTZ says ...
Looks great. I am looking forward to upcoming episodes. R. Lutz
05/10/2007 11:50:08 AM CDT
Scott Simons says ...
Hey Foodie Friends! Thank you for all of the amazing feedback on the show! We are taking note of it, I promise you. You'll start to see subtle changes in the content as we launch each episode, based on YOUR feedback. Please keep it coming....let us know what you like and what you don't like so much. Give us ideas for episodes and recipes and things you want to see. And, as a little sneak peek: This coming Monday we're doing Avocados! Please watch and let us know what you think. Scott Simons
05/10/2007 7:14:47 PM CDT
Jane says ...
I enjoyed the segment very much. Especially interesting was the explanation about the catfish farms. I have avoided purchasing catfish because I thought they lived in unsanitary conditions when farmed--and since in the wild they are bottom feeders, they didn't seem very appealing. The segment was terrific. I look forward to the next one!
05/11/2007 12:24:33 PM CDT
Abendigo Reebs says ...
Great to see your cooking show! I was a chef at the Esalen Institute for over a year. I'm now with SustainLane, a website dedicated to green product reviews. Basically, anyone can get on the site and share their favorite (or not so favorite) green product reviews. We have a ton of green products found at Whole Foods, recommended by our community, and would love to hear from you about what your favorite "Secret" ingredients are. Best, Abendigo
05/11/2007 3:10:55 PM CDT
Gina says ...
Just tried this recipe and it was delicious!
05/14/2007 7:06:49 PM CDT
Scott Simons says ...
Gina, so glad you liked it. It is a true favorite around here because it is so easy, inexpensive and just a little adventurous for a weeknight, 30-minute, family friendly, throw-together dinner.
05/15/2007 10:28:48 PM CDT
Kathy Sullivan, CNC, CANM says ...
Love the concept and follow through! As a nutritionist/holistic health practitiner specializing in chidlrens' and womens' health issue as well as anti-aging, I am always looking for ways to EDUCATE clients! Understanding that our bodies are designed to run on REAL FOOD is the key. Your short, simple snippets are easy to understand and to duplicate at home! My philosophies are 2 fold, "Rooted in health..turn over a new leaf of youth" AND "Out with the new and in with the old"...meaning eat the way our grandparents ate just 100 years ago and avoid the processed "foods" of today:-) Great job and I will send more to the site!
05/17/2007 4:24:21 PM CDT
Kimberly Yates says ...
I just watched the first two "Secret Ingredient" shows and loved them! I am a visual learner so it was great to have you show how to cut an avocado and mix the thai dressing etc. The recipes seem so easy and I can't wait to try them!
05/18/2007 10:10:12 AM CDT

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