Whole Story

The Official Whole Foods Market® Blog

Celebrate Passover…Naturally

By Paige Brady, March 12, 2010  |  Meet the Blogger  |  More Posts by Paige Brady

streitsbrownies Whole Foods Market grocery and meat purchasing teams have been hard at work making our stores a Passover destination. We know that many of our customers are looking for kosher for Passover products that meet our strict quality standards for packaged foods that are free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats. We also know you are looking for kosher poultry that weren't given antibiotics in their feed and were raised with plenty of room to roam around. Meeting all of these requirements can be quite a challenge, but we persevered and made it happen for you! {C}Did you know that many kosher suppliers still use artificial preservatives and other ingredients that we do not allow in our products? Our grocery buyers partnered with kosher food producers to help them reformulate their products and then our stores and customers provide a market for their natural products. In December, we blogged about our partnership with Streit's, the only family owned and operated Matzo producer in the U.S, who have now removed the artificial additives and preservatives from many of their products. Our partnership with Streit's is having a nice ripple effect on the kosher food industry as a whole. Andrew Lansman, head of kosher distributor A&L Foods, says: "Five years ago, kosher manufacturers didn't even care about being all natural. Now, most are trying to reformulate their product line so they can be all natural. Many new items have been developed because of Whole Foods Market's influence, including many whole grain and organic products." streits That's what we like to hear! And this influence brings products like these to our stores, all of which are certified kosher for Passover: Aviv Organic Matzo Certified organic, this traditional recipe is crafted with organic whole wheat flour and water. Exclusively available at Whole Foods Market. yehudamatzoYehuda Organic and Whole Wheat Matzo Yehuda Matzo is a favorite for Passover. With a great flavor and a crisp crunch it's also good for matzo brei! Choose from Organic, Whole Wheat, Minis and egg. Exclusively available at Whole Foods Market. Avvio Grape Juice An essential part of the Passover Seder. Avvio, the Juice and nothing but the Juice. Exclusively available at Whole Foods Market. Streit's Cake Mixes This family business, which got its start on Manhattan's Lower East Side, carries on the tradition today of bringing you the best matzo and kosher food products for Passover and year round. Their all-natural, vegetarian cake mixes are a Passover treat! Choose from Chocolate, Coffee, Brownie and Honey. Streit's Stuffing Mixes Made with Streit's famous matzo, just add water, heat and serve. Free of hydrogenated oils, preservatives and MSG, this savory side is available in Original, Savory Herb and Whole Wheat. Kedem Gefilte Fish The perfect Passover appetizer. Packed in an all natural liquid broth and gluten free. Kosher Valley Poultry koshervallyNow, what about that main course? We are really excited to bring you Kosher Valley Poultry for your Passover meal. Kosher Valley is the nation's first and only exclusive producer of vegetarian-fed kosher chickens and turkeys, raised without antibiotics. Raised in the rolling hills of Central New York, these Dual Kosher certified (Rabbi Babad and Orthodox Union) chickens and turkeys are very moist, tender and have a clean natural taste. Kosher Valley says they do things the old fashioned way, the way nature intended. Their chickens and turkeys are raised in a stress-free environment with plenty of room to roam around. Most of chickens and turkeys are raised within three miles of the processing plant, which reduces the ride time and stress for the birds. Producing kosher poultry takes about three times as long as non-kosher bird. Many steps are still performed by hand, with extra care and time. Specially trained rabbinical inspectors check every single bird for any signs of abnormalities or disease, and they often reject birds that have already passed government inspections. This assures that customers are getting the highest quality bird, processed in accordance with the kosher standards of cleanliness, purity and wholesomeness. This is just a sampling of the tasty Passover foods we're offering this year. You'll find more kosher offerings for your special meal in your local Whole Foods Market. We think you'll agree, things are getting better all the time for your Passover meal. Enjoy, and let us know what you'd like us to work on for next year!

Blog Updated on 2/20/2015.




cj says ...
canada (specifically vancouver) has whole foods (thanks!) now all we need is a passover-friendly whole foods. such envy up here!
03/12/2010 4:35:04 PM CST
Hannah N. says ...
I live in Dallas, Texas and am super excited that the Whole Foods stores here are finally carrying kosher poultry! After inquiring at two of the stores, I was given different answers as to whether or not we will continue to see Kosher Valley products after Passover. Please do continue to stock these products all year long, as strictly-kosher consumers are looking for quality kosher poultry throughout the year, not only on Passover. Thank you!
03/17/2010 11:10:13 AM CDT
Alexis Wingate says ...
Thanks so much for sharing information on healthier products for Passover. I have been looking for organic matzo crackers and products and am delighted that Streit's has now made them available. Also, the Kosher Valley poultry products sound excellent as well. Please continue bringing us more organic products, Whole Foods! Best, Alexis W.
03/17/2010 1:45:20 PM CDT
Helene says ...
I am thrilled to see Kosher Valley products at Whole Foods. I hope to see these products after Passover as well in the Boca Raton, Fl store. I have seen many kosher items come and go in the last few years...more kosher, more organic/vegan for the kosher community - YAY! I love the kosher wines available as well. Keep it up please.
03/17/2010 2:15:29 PM CDT
Elise Zimmerman says ...
Can you please post some Passover recipes for the Sedar? Thank-you very much. I also need an idea how many pounds of fresh/frozen gefilte fish I need to order per person.
03/17/2010 2:20:33 PM CDT
Roberta Goldberg says ...
Would appreciate your offering a few more Passover-appropriate food items. Jews still eat three meals a day for eight days and do not live on matzoh and gefilte fish, or cake mixes and macaroons. We also need veggies, salad dressing, sauces,dairy products, and especially frozen dinners appropriate for the Passover dietary restrictions. Finding these in the San Gabriel Valley is now impossible. Our nearest Whole Foods is over 20 miles one way. Carrying a full range of Passover products would be a big plus, and doing so could be publicized in various Jewish weekly newspapers and welcomed by very frustrated homemakers.
03/17/2010 2:47:06 PM CDT
iris wenig says ...
thanks for telling me about the "new" streits products...i did notice a very slight difference in their matzo's taste and texture...i will certainly continue to buy their products... thanks, again
03/17/2010 4:26:08 PM CDT
sue says ...
Thank you for your efforts on this matter. I usually make my own foods, rather than buy the products full of preservatives and non-organic ingredients. It will be refreshing to know that the Passover products I find at Whole Foods are healthier
03/17/2010 4:41:56 PM CDT
Joyce Jacobs says ...
Do you have gluten free matzo?
03/17/2010 5:15:32 PM CDT
Micky M says ...
Thank you for stocking healthy and organic Passover food. I really appreciate it. I shop at the Plano, TX store and have just visited the newest Park and I-75 Dallas store. It is fabulous.
03/17/2010 5:31:30 PM CDT
Barbara Kirch says ...
Thank you for making healthy, organic Passover foods available! Now I need to ask that you consider carrying gluten free matzoh for those of us who are Celiacs, hopefully in time for next Passover. bk,NJ
03/17/2010 5:55:35 PM CDT
Faleen says ...
Yes it is nice to see/hear that you will be carrying kosher for Passover products. Last year i noted that you had a Passover cooking demonstration in my area, Wellington, FL. I called the woman who was supposed to be doing the demo to inquire as to whether she would be using kosher products. After a slightly sarcastic laugh she told me NO the main food products would not be kosher at all since Whole Foods didnt sell kosher products. Needless to say, unfortunately i probably missed out on an interesting demo but the idea of watching her cook and not being able to at least taste the foods to get an idea if i even wanted to cook them at home, so i didnt go.
03/17/2010 6:14:26 PM CDT
Judee Weinstein says ...
Thanks for getting us healthier and better Passover food items!!!!
03/17/2010 9:40:54 PM CDT
Rabbi Miriyam Glazer says ...
Thank you for your influence on the kosher market -- and thank you, too, for selling cruelty-free kosher poultry. If only Empire would also get the message!
03/17/2010 10:26:35 PM CDT
reuven says ...
Pesach is definitely the jewish holiday for food. It would be great to see more multicultural diversity at Whole Foods. Did you know that kosher foods are also legal for Islamic dietary laws? I certainly enjoy a Hindu vegetarian meal as well as quality kosher fleischic. How about a bet din Whole Foods butcher? My advice is to look for the similarities and keep going, because the possibilities are endless!
03/17/2010 11:10:53 PM CDT
vaughnm says ...
Our product selection varies from store to store. Please check in w/ your local store directly. Thanks! http://bit.ly/allstore
03/18/2010 8:57:03 AM CDT
Bernie Lubchansky says ...
This is awesome.Now just add some Passover recipes and we will be done. 1 stop shop
03/18/2010 11:17:03 AM CDT
Lina says ...
Wow, great! Thanks for carrying wholesome Kosher foods!
03/18/2010 1:07:10 PM CDT
El Jay says ...
Hi - Thanks for the info on the Streit Passover items. However, I am allergic to cottenseed oil. Do they offer any products that no longer contain this? Thanks, El Jay
03/18/2010 2:14:53 PM CDT
Michelle Greenberg says ...
THANK YOU!!! Thank you for working to provide healthy and safe kosher food.
03/18/2010 7:28:20 PM CDT
Joan Alper says ...
Please tell me which of your Portland Or stores will have the fullest Passover stock. I especially will need kosher chickens, tea matzos. thanks.
03/18/2010 8:21:03 PM CDT
ruth says ...
I am a regular shopper at my neighborhood Whole Fds at Fremont and 15th in Portland. Every every time I go to WF, I long for more organic choices and especially organic that are local choices. In fact, I often make trips to New Seasons simply for the local organic options. A great example of a new addition you made that I am really pleased about is Dave's Killer breads. This is exactly the kind of healthy, truly whole food organic and local option that I want to see crowding the isles at Whole Foods!! Thanks, Ruth
03/18/2010 10:57:46 PM CDT
Denise Landman says ...
I shop most of the time at the Wellington, Florida store (occasionally at Palm Beach Gardens)and I am THRILLED that you're carrying Kosher Valley poultry as well as 'healthier' Kosher products! PLEASE continue to carry them year round...as those who care about kosher for Passover products, are the ones who look to buy kosher food products whenever they shop.
03/18/2010 11:44:15 PM CDT
Myrna Davis says ...
Please make sure to have enough horseradish in the produce department. It is important not to run out. We also need the lamb shank bones to come in earlier. Thanks.
03/19/2010 2:23:39 AM CDT
Gail Berger says ...
Recently moved here from NJ, Do you provide pre cooked seder meal package? Kosher style, not necessarily Kosher for Passover. Living on the East[ coast I went to Wegman's for this.
03/19/2010 5:32:12 AM CDT