Whole Story

The Official Whole Foods Market® Blog

Cosmetics: What to Look For, What to Avoid

Mineral MakeupLooking for beauty to believe in? After decades of natural foods, more natural cosmetics are also emerging. It's easy to understand the importance of natural foods, but are there real reasons for buying cosmetics with natural ingredients? Check out our pocket guide and podcast to get the facts behind the hype about natural cosmetics and body care ingredients.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

255 comments

Comments

wendy wallach says …

why women don't worry about the chemicals that they put on their face everyday is a real mystery to me. Mineral makeup makes sense when you look at it from that perspective. madamerkf at aol dot com

joanna smith says …

That was such an eye opening and very informative podcast! I applaud Whole Foods for providing such educational tools for consumers so they can learn and educate themselves on what is safe and healthy for themselves and their loved ones and the dangers in some products that we think are completely safe and healthy for us that in reality are not. In the past 4 months I have been passionately on a mission to green up my act and as I am finishing up with products that are traditional, I am replacing them with natural and organic products. I am talking everything from household cleaning products to healthy and beauty products. One area I have not concentrated on is my own cosmetics, and I would love, love to try this amazing Mineral Fusion Spring Blossom Makeup Kit!! It will give me the motivation to throw out all my traditional makeup and start me on a fresh path to using all natural makeup and take me one step further on my journey to greening up my act! Thanks so much for the chance to enter.

Mimi the kitten says …

What great advice. Thanks very much, and God bless you.

Penelope says …

Wow, effectual and to the point. I'm a shopper at Whole Foods but never really gave their make-section a second thought. I definately plan to check it out next time I'm there!

Nicole Price says …

I've been looking for a natural makeup because I am prone to breakouts. I really think this would help. I had no idea about Whole Foods. There's none in my area. Thanks for the chance to win.

Christie says …

I love the selection of natural beauty products at Whole Foods. A trip to Whole Foods is a real treat for me, in every aisle.

Linda M. says …

I was more than surprised at how lax the gov. is with labels! The sunscreen thing is scarey! Now I have yet another label to read before buying.I'm happy to have learned this & even happier that I can rest assure that Whole Foods takes some of the "stress" off of us!

Tara W says …

I have sensitive skin and the older I get the worse my skin sensitivity gets. I stopped wearing makeup because of the itching and the breakouts. I think now I will try the natural cosmetics. This was a very informative podcast.

Laura G says …

I knew that our skin was our largest organ, I just never realized just how much of what we put on our skin goes in our bodies. ICK! I was wondering what product(s) would be recommended for someone who suffers Adult Onset Acne?

Alisa says …

Great podcast! It is nice to see that Whole Foods has these guidelines for the products they carry.

felicia says …

Wow this was very informative, however my children have ezcema and avoiding chemicals is very hard. I will try some of the products at whole foods any recommendations?

ktanjatk says …

Great podcast! I have a Whole Foods nearby so I'm a frequent shopper :) They carry great natural skin products.

katie says …

Wow, very informative podcast. I hear the government will be reviewing legislation soon about cosmetic labels and ingredients. I hope something comes of it!

Caroline Fisher says …

Informative podcast!

Caroline Fisher says …

Now I'm frightened of what I've been putting on my body all these years.

Meilily says …

I'm glad that Whole Foods recognizes the problem with chemical sunscreens (and other ingredients). I have found that chemical sunscreen ingredients really irritate my skin, but I have had a really hard time finding non-chemical sunscreens until only recently. I commend Whole Foods for working to make products with better ingredients more available to consumers!

Ann says …

It's pretty scary to know that there isn't thorough testing on products we apply to our skin. We just take it for granted that they're safe and it's not necessarily true. I appreciate this bit of awareness. It was done in such an easy to understand way and it was to the point and not drawn out and wordy.

Kimbert says …

Why would you put something on your skin, as a POROUS organ, that you wouldn't want IN your body? Natural beauty products are great. Let's keep women healthy!

Sigi says …

I love both the Jurlique and John Masters lines carried at Whole Foods. Paraben and fragrance free but extremely effective.

ktanjatk says …

I use mineral make up for quite some time and I can see the difference! Whole foods is my favorite store for organic food and cosmetics :)

katie says …

Wow, very informative podcast. I hear the government will be reviewing legislation soon about cosmetic labels and ingredients. I hope something comes of it!

Christie says …

Makeup. There it is sitting on your skin for hours a day. It should be clean, pure and non-toxic. Natural. That's what I want and I love buying it at Whole Foods Market.

Sandy says …

When we take so much care to exercise, eat healthy foods, and live healthier lifestyles, it only makes sense to put products that are considered natural, safe and healthy on our skin.

Laura G says …

What product(s) would be recommended for someone who suffers Adult Onset Acne?

robin says …

Very informative! But I do wish they explained more about skin quality AFTER using mineral makeup and I never knew there was formaldehyde in my makeup wow.

robin says …

Also, as a sidenote-I know that the podcast dealt more with the health skincare effects of makeup rather than the application, but I was wondering if the mineral makeup companies are going to start rpoducing stuff for darker skinned individuals? I've looked high and low and tried many brands but still have a hard time finding stuff to match my red/brown skintone.

Derek says …

I'm glad that some awareness is being raised about some of the serious dangers of poor-quality makeup. People have become too complacent about their chemical intake. Skin care is important for everybody. My mother is actually very sensitive to the artificial fragrances here described. Great Podcast, I look forward to hearing more!

DENISE says …

Thank you www.mommymandy.com for leading me to the podcast. Thank you for the information on natural ingredients in makeup. I feel confident that the products are safer for my skin and body. Excellent information!

getpalmd says …

Sort of things we wouldn't necessary want to know, but then again, glad to find out :-) Then you can change to better.

Ann says …

I've never really thought about cosmetics being harmful until recently. It's actually scaring me a little bit.

Lily Kwan says …

Thanks for an informative podcast!

Shawna says …

I enjoyed listening to the podcast. I have very sensitive skin - I was even allergic to the saline solution when I was tested for other allergies. I've been trying to change my old ways and buy skin care products without fragrance or products that will irritate my skin. I know it's more expensive to buy organic or natural products, but in the long run the benefits outweigh the initial costs. Thanks for podcasts like these.

Kaew's Beauty and Health Blog says …

Loved the post & the entire blog. Good job, I'll be back to read a lot more often !

says …

@book lover and naturalist - Whole Body product selection varies between stores. Our stores that have a wide cosmetics selection, like our flagship in Austin, TX have an extensive array of natural nail care products - including polish and remover. Please check with your local store about their selection. http://wholefoodsmarket.com/stores Thanks!

Emma says …

Thanks for all this information! I have been trying to make my beauty products more "green" for awhile...now I understand better how to go about it. No synthetic fragrances for me!

book lover and naturalist says …

hey so i was wondering if you guys had natural nail polish at your store i have been to one of your stores and you have but i was wondering if it was also available in Canada ( nail polish brand No Miss Nail Polish or No Miss Nails thankks very helpful site

julie case says …

natural cosmetics are the way to go and we love going to whole food exploring skincare products

Jene says …

As far as sunscreen goes, the EWG has a list of the safest and most effective sunsreen. They also rate many other personal care products leel of safety. Very enlightening, and worth checking out.

Marci says …

Thanks for highlighting the importance of avoiding chemical toxins in health & beauty products.

Cynthia says …

Not true about Nature's Gate. A lot of their cosmetics have carcenogens in them, even though they claim to be organic, it does not necessarily mean that they are completely safe. Check out this link: http://www.cosmeticsdatabase.com/wordsearch_free.php?hq=nature%27s+gate&go=go If you are unable to open the link, just go to CosmeticsDataBase and type in the product you are looking for, and it will explain which ingredients are a problem. I am surprised to find out that there are a lot of products with the word "organic" on it, which are unsafe. We need to do our homework to protect ourselves.

allis says …

i dont like chemcals in my makeup. i just wont buy them.if women knew whats in their makeup they would not buy them.

says …

Our product selection varies from store to store. Please check in w/ your local store directly. Thanks! http://bit.ly/allstore

sharon castelli says …

safe sunscreen: dr. mercola makes one as does badger, sold at whole foods. origins is not the best pick. check out skindeep.org to see their database of safe cosmetics and personal care. even if they dont list your brand, you can look up any ingredients you find on your label. they are a wonderful group to support, have even studied which cell phones have the highest radiation.

Carol says …

I just purchased the Mineral Fusion Hair products and absolutley love them. BUT the bottle needs changed, in particular the conditioner. It is too thick and tough to squeeze!!! It takes two hands to squeeze out the product and that is just not reasonable im the shower. I have no hand problems or strength problems, the bottle just is too much. The conditoiner though is awesome when you get it out :)

Linda says …

Do you carry Light Mountain hair color, or know where it can be purchased locally. This is supposed to be hyperallergic, free of PPD, ammonia & Peroxide.

Oregon Mama says …

Check out The Environmental Working Group's website, www.ewg.org, for info on many, if not most, body products. EWG is an independent group that evaluates products and rates them on ingredient toxicity. You can search by brand, product, etc. Also lists the "dirty dozen" on produce for pesticide residues, the "clean 13" for produce, cell phone radiation, and more. Sign up for their newsletter. And no, I don't work for them! Just a great resource. I'm surprised no one else mentioned this website yet!

Oregon Mama says …

Oh, btw, www.skindeep.org IS THE SAME as Environmental Working Group. Sorry, someone did post this, I just didn't scroll down to read the 100s of comments. :-) As for sunscreen, AVOID Oxybenzone >3%. See EWG website for info.

Oregon Mama says …

One more thing: I would REALLY value WFM's commitment to scientifically based guidelines for personal care products by adhering to the EWG website recommendations. Even WFM brand shampoo didn't rate well recently (so it was reformulated). I don't even want any of the Shoppers Guide to Safe Cosmetics ingredients in ANYTHING you sell at WFM. Thanks!

Wendy says …

I am also wondering about chemical free hair color. Do you carry any brands? I have heard (like Linda) that Light mountain is a good brand. Any ideas for us?

Koko says …

Looking forward to Whole Foods new line of cosmetics!

Pages