Whole Story

It’s show time! Whole Foods Market presents the Do Something Reel™ Film Festival, a collection of six provocative, character-driven films focused on passionate people making a world of difference. From the Coal River Valley of West Virginia to the inner city of Detroit, from vanishing bee populations to the evolution of the National School Lunch Program, from farmers and active everyday citizens to doctors and scientists, the Do Something Reel line-up provides a moving, eye-opening look at how the choices we make can have a huge impact on our bodies, our economy and our environment. We hope these films will inspire you to reflect on what you’re passionate about and how you can make a difference! This nationwide traveling festival will be presented in 70+ cities throughout April, in celebration of Earth Month.  Plus, 20% of the proceeds from ticket sales will go to the Whole Foods Market Film Fund. This fund will be administered by a non-profit organization dedicated to films and filmmaking and will support the work of documentarians who are producing films about food and environmental issues in keeping with Whole Foods Market's mission and values. Featured films include: Bag It! from filmmaker Suzan Beraza Lunchline from filmmakers Mike Graziano and Ernie Park On Coal River from filmmakers Francine Cavanaugh and Adams Wood PLANEAT from filmmakers Shelley Lee Davis and Or Shlomi Urban Roots from filmmaker Mark MacInnis Vanishing of the Bees from filmmakers George Langworthy and Maryam Heinen Are you passionate about important food and environmental issues?  Find a Do Something Reel Film Festival screening near you!