Whole Story

The Official Whole Foods Market® Blog

Happy N’ Healthy for Pets

By Theo Weening, July 12, 2010  |  Meet the Blogger  |  More Posts by Theo Weening
Regular readers of this blog may wonder why I, the “meat guy,” am writing a post about pet food and treats. Well, here’s the deal. We ask a lot of our cattle ranchers in order to comply with our strict quality standards for beef, like no added growth hormones, no animal byproducts in their feed and no antibiotics — ever. And since they go the extra mile, I know that the best case scenario is for these ranchers to be able to gain the benefit of their extra efforts by selling every part of their cattle. That’s why I have been so supportive of working with Happy N’ Healthy Pet Products. The folks at Happy N’ Healthy know that a lot of pet owners are concerned about high standards for what their dogs and cats eat too. All of the raw material for the Happy N’ Healthy pet line comes from ranchers whose beef is sold in our meat case (for humans) and that provides an outlet for these ranchers to sell parts of their cattle that people generally do not eat. I appreciate how this provides high quality meat for our pets while making sure that nothing goes to waste. Win-win in my book! Happy N’ Healthy was one of the first to offer 100% natural beef dog bones produced from cattle that were never given antibiotics or added hormones. Other dog bones may come from conventionally raised cattle or from old dairy cattle whose bones, by their very nature, can be brittle and can splinter. But Happy N’ Healthy dog beef bones are minimally processed with enough moisture left in the bone to prevent splintering. There are no additives or flavorings or anything else added – just a wholesome treat for your dog. They also offer 100% Organic Beef Treats in two flavors – Beef Liver and Beef Lung.  These healthy treats for dogs are certified 100% organic and can be broken into bite-size pieces, according to your dog’s size and weight.  These U.S.-made treats were developed by a former head of animal nutrition at The Ohio State University and are made using only USDA-inspected ingredients with no preservatives, fillers, grains or artificial flavor.   Their most recent product is sold exclusively in our stores: Raw Frozen Dog and Cat Foods. These are available in a 100% organic formulation for dogs as well as all-natural formulations for dogs and cats. Every ingredient is 100% organic or antibiotic free with no added hormones, and they contain no fillers, artificial ingredients or preservatives. The folks at Happy N’ Healthy plan to continue to grow their line of natural and organic pet treats and food. I plan to support them and hope you will as well.
Category: Trends & New Stuff




wanda marie says ...
hmmm, so yeah I don't eat parts of a cow like their head, legs, hooves, tails, etc. but does that mean I am ok with my dog eating those parts? Not really! Doesn't seem like "high quality meat" to me. Enlighten me if I'm incorrect.
07/14/2010 9:30:34 PM CDT
teresa says ...
i totally agree with wanda marie. not so sure this sounds like anything i'd feed my canine children.
07/15/2010 9:30:35 PM CDT
Connie says ...
No way would I feed my canine companion part of anything that I won't eat myself. Healthy and happy??? Not! Would not buy this brand.
07/16/2010 8:17:24 AM CDT
paig292 says ...
Hi Wanda, Teresa and Connie. Thank you for your comments. In the United States, our tastes run to a very limited set of meat cuts. There are a lot of parts of an animal that sometimes go to waste…parts that in Europe and other places in the world are eaten by people. Like kidney pie in England! That’s what Theo was getting at in the post. Happy N Healthy use hearts, livers, kidneys and chicken meat. Those are actually the parts of an animal that dogs and cats will eat first in the wild. The dog chew bones are made from cattle leg bones. No hooves, heads or tails for Happy N Healthy! Other ingredients include vegetables such as broccoli, yams and carrots. And the great thing is that Happy N Healthy uses meat from Whole Foods Market approved vendors, so we know where the meat came from! There’s also an organic line. Hope this helps.
07/16/2010 4:26:14 PM CDT
Robert says ...
I would not believe it myself if I hadn't seen the results with my own eyes. My four month Golden has been eating "raw" beef bones with meat still attached, raw chicken and any other part that Daddy brings him since the second week we came home from the breeder. I think any dog owner who is being truthful with themselves remember those early days of switching of the dry food and the upset stomach that followed. Most of the problems that arise with commercial dog food is the grain that it contains, dogs are carnivores, their system is not setup to deal with grains and the like. In one day after the switch Timbers movements went from diarrhea to solid waste. There is plenty of info on the internet on the matter, but while all the positive affects i admit are anecdotal, the people are simply telling you about what they do with their own animals and have noting to gain by you starting you dog on this sort of food. You will never see you dog or cat so happy as when they receive their first taste of marrow. I wish you could post pictures here and you would not believe the muscular development of his jaw, neck and the front half of his body. To Marie I cook in a very nice kitchen in Atlanta and we charge a pretty penny for Ox tail, and lamb shank and beef shank for that matter and if you have never eaten beef cheeks you have never eaten. Humans eat offal cuts (ie, heart, brains, kidneys, tongue, sweetbreads) all the time and they are quiet tasty. When is the last time you had a bowl of Kibble Connie, that's what i thought.......
08/02/2010 11:18:31 PM CDT
Lucille says ...
Hello, I'm researching dog food since Evo has been sold to Proctor and Gamble and I'm switching my dog food. My older and younger big dogs need the best. I am no millionaire so this is a challenge. Just a basic guideline, dogs should be getting about 80% muscle meat, 10% bone, and 10% organ (granted you are using a prey model raw diet). Feeding too much organ, liver especially, can cause a nutrient imbalance and sever diarrhea. The food you mentioned has mostly offel. I would not buy this because it doesnt seem to contain much or any muscle meat which is critical for a dog.
10/15/2010 8:09:30 PM CDT
Margaret Sinopoli says ...
Do you sell the raw cat food in your Toronto, Avenue Road store?
06/29/2014 3:03:50 PM CDT
Nikki - Community Moderator says ...
@MARGARET - Our exact product options differ between stores. Check with the store directly to see what they have in stock!
06/30/2014 11:19:52 AM CDT
Gerard A. Bertuch says ...
Hi, thanks for listening. I appreciate the gradual ride around your page but there times when you don't want to waste time hunting around to find if you carry what you need. I haven't visited your Lake Grove store as it is a 20 to 30 min drive and just wanted to know if you carry the products I want before I journey out. Just a simple list of the products you currently carry would be helpful. Example: I wanted to know if you carry the grain Amaranth. What comes up are recipes and trail mix. I next tried pet shampoo and get curly dog shampoo and human shampoo's and body care. KISS Keep it simple and Simple, Short to the point would be greatly appreciated. Ex: Pet Products, foods, care and cleaning, etc Grains Amaranth, Buckwheat, Millet etc. a list of the manufacturer names would also be helpful. Thanks rather than just going to the pet care place around the corner and sifting through their products or going from supermarket to supermarket that don't carry a grain that we would like to try so that I might recommend it to patients to try to improve their health you can lessen the wasted time and effort. There are other things but lets see if this is possible. Dr. Jerry
01/29/2016 8:40:13 AM CST
Nikki - Community Moderator says ...
@GERARD - My apologies for the runaround. We do not currently list products in each store on our website since our options differ between stores and regions. I would suggest checking with your local store directly to see if they carry these items.
02/11/2016 4:27:20 PM CST
Gloria says ...
I thought you have frozen raw rabbits and other cat food for delivery and can be order on-line.
02/25/2016 10:42:20 PM CST