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Intelligentsia Coffee Doug Zell and Geoff Watts Chicago, IL Intelligentsia Coffee started 15 years ago, when the founders recognized a need for great coffee in Chicago. Now, they’re buying more than 2 million pounds of coffee from 18 countries in a year. As owner Doug Zell states, “It’s one of the most complex beverages in the world; it should have a really sweet, satisfying taste.” To him, this is the epitome of great coffee. But, also important is taking good care of the product and the people who provide it. Doing the right thing isn’t a choice; it’s a mantra that has carried over into every aspect of their business, from sourcing the coffee to paying the growers. Find out more about Intelligentsia Coffee in this short video.