Whole Story

The Official Whole Foods Market® Blog

Natural Cosmetics

Make the switch to beauty that's more than skin deep with natural cosmetics.  Learn about mineral makeup--why you should use it and how to apply it--from Mineral Fusion makeup expert Jen Gaum.

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189 comments

Comments

Myrna says …

I really need something to hide the dark circles under my eyes.

Victoria says …

My Mom introduced me to mineral make up. It's great! Jen Gaum did a great job of explaining how it is on your skin. You can't even feel it, and my skin never breaks out! Many compliments from many people! I love it! Would never go back to regular make up!

janet crowley says …

come on everyone, don't worry so much about getting old and wasting money on all these creams. Be relaxed with who you are!

Julie Britt says …

This line looks like it's a step above several other mineral makeup brands out there (especially the biggest one I'm sure we've all heard about). I love the hydrating spray & the tinted foundation moisturizer. Probably my only complaint with my mineral makeup is that if I don't use enough moisturizer prior to applying, I sometimes feel over-dry. I think the spray would def help with that! I'll be heading to my local WF to check this stuff out!

Brianna Widrick says …

WORST PRODUCT EVER....I was sooo excited to go try, and let me tell you, not worth your money. The "spray" smells like lysol, while it hydrates somewhat, the smell is just off kilter (like a sunless tanner), and the brush is TERRIBLE. It sheds EVERYWHERE, and leads your face, clothes, neck, etc looking like you own a very very big hairy black cat. The powders are somewhat decent texture, but since the applicator is so bad, they go on chaulky. I did like the light end of luster for nighttime (it is too glittery for daytime, you end up looking like 12 year old playing with glitter makeup). Save your money to buy Bare Minerals....this mineral fusion is the dollar store version.

Barrie petersen says …

Very informative. I learned some great tips that I'll use when I get this fab makeup. Can't wait to get started looking good naturally. Thanks!

Sharon says …

Very informative and it seems easy to do yourself, I think I'll give mineral make-up a try!

Kelly Novellino says …

Is this made by Bare Escentuals? I use and love their bare minerals makeup, and noticed that this brand's brushes go by the same names (kabuki, flawless face) as my Bare Escentuals brushes. I'm curious to know if this is the same product.

Amber Sell says …

What a fabulous product! Great demon, too. I can't wait to try this product.

Carmen says …

Cool. I've been hearing of mineral makeup but didn't really know what it was all about. I think I should give it a try!

Carmen says …

Cool. I'll have to go get some.

Carmen says …

Cool. I should pick some up after work.

Brit says …

I got the link for this off of http://www.modmom.blogspot.com and I found this podcast to be very informative! I have heard a lot about mineral make up these days and it was great to learn how to properly apply it and what kinds of products whole foods will be offering. Great stuff!

natalie says …

i just recently found the link to this podcast and read thru some of the comments (not all) I was wondering if the makeup is sold at wholefoods in canada (toronto) as well? i dont have one near me so will have to trak a distance and wanted to be sure its sold there beforehand?! thx for any help.

nneoma says …

informative..ive been looking for makeup that appears natural and is also healthy for my skin!

Diana says …

I stopped in my local wholefoodsmarket and saw the makeup on sale no less. I am a mineral make-up user, so thought why not. I do like the fact that I was able to purchase a pressed powder version of mineral make-up, very convenient. I love the hydrating mist, and the powder gives me great coverage. I just wish that the brush was of better quality, it sheds all over. I would reccomend the products.

Lisa says …

“Hey…I bought the kit too and had a similar problem with the Brush, But I washed it and let it dry and it stopped shedding…Now it works great!”

Shama-Lama Mama says …

Thanks for the video... I have been looking around at the different mineral makeup products out there. I have sensitive skin and have just quit wearing liquid makeup. I now wear just powder but don't get the coverage. Lots of good tips here for application!

R says …

I found out about the $20 sale last month too late! My boyfriend took pity on me and treated me to the pressed powder & kabuki brush. They're amazing, but it ended up costing about $80 for the two of them. It hurts a little, when I know I missed out on a good thing. ;( As for the people who say "be happy with who you are, don't waste money on makeup"... Using makeup helps boost people's confidence by concealing things like scars. It's not cosmetic surgery. In an ideal world, no one would need makeup, but people are sadly shallow & judge others by their appearance. If it helps someone keep their chin up a bit more, then who cares whether they want to use makeup or not? :)

Laura @ Laura Williams' Musings says …

very interesting! blogged ya: http://laurawilliamsmusings.blogspot.com/2007/11/monday-edition-of-contests-galore_19.html

Tomasa says …

<strong>Tomasa</strong> Nice work, cant wait to read the follow up assuming there will be one?

Dasha says …

To Comment #2: I am a medical esthetician and used to teach the application of cosmetics (mineral make-up in specific). Yes, you CAN touch a clients face with your hands given that the client sees you wash them very well with soap and water. There is absolutely nothing wrong with skin to skin contact. In fact, most clients do not like the feel of rubber gloves against their face...and neither does the make-up! This woman is doing everything right, you are simply misinformed.

Carol says …

Although this new make-up line looks interesting... My only question is about the brush - looks like animal hair/sable or slaughterhouse by-products. Is this so?

Mara Grigsby says …

I watched this video and it was very good. I am currently wearing a mineral makeup (not Whole Food's), but I am little confused about this demonstration. I thought mineral makeup only came in powder form, not liquid. I know Jen applied a tint, which was liquid, but what was the mineral makeup she used?

says …

Thanks for your question about mineral makeup in liquid form. When creating liquid mineral foundations, there are many other ingredients aside from minerals in the formula to make the product liquid, spreadable and cream like. Mineral Fusion's liquid sheer tint is mineral based. It offers light coverage and a dewy finish. It can also be used as a primer for the skin under a pressed or loose base. The coverage and finish is very different from a powder form, which appeals to many women. The SPF protection is less in liquid form because the mineral content is not as concentrated as it is in our pressed or loose bases which offer an SPF of 18+.

mod*mom says …

how do i use the mineral fusion container/sponge to get the product out to apply it? i'm still having trouble with the full size powder. i have to unscrew the sponge covered top, then shake some powder into the cap. now the cap is too deep to get the sponge applicator into, so i try to sprinkle the powder from the cap onto the top of the sponge. this is not effective + always messy + wasteful. every time i open the sponge covered top i risk spilling the whole container. how can this container make sense to use as it is? why don't you just make it like the store sample containers, so it "shakes" out a little at a time without having to unscrew the top? help

Suzann says …

This is excellent information. I LOVE the Mineral Fusion products, especially the pressed powder foundation. And I love that nothing at Whole Foods is ever tested on animals. I adore Whole Foods in so many ways.

Marsden says …

Love that video.....

Sofi says …

Very informative. The only thing I hear about is mineral makeup. It does look very easy. I'll have to check this out next time. Oh, I love the nude/flesh tone pencil for the eyes and around the lips. I am curious about their prices..

Eric says …

Lots of free content here. Thanks for sharing.

Jason Natural Skin Care says …

<strong>Jason Natural Skin Care</strong> Hi - just wanted to say good design and blog -

Mandy ( Organic Cosmetics ) says …

Mineral makeup is very good for your skin, and can make you look 10 years younger. You can find some good Organic Makeup at VillageGreenMarket.com. They have a good range of ALL organic products, which I have tried and loved. -Mandy

Darla says …

Whole Foods in Winter Park had no one who was qualified to assist me with the Mineral Fusion makeup (or any of the other brands they carry). They had only about half the line of foundations and a little more than half of the rest of the line. I had called the store before traveling 1 1/4 hours to get there and asked if they had someone to assist me with consultation about the mineral makeup and application of it and was assured that there would be such a person present; there was not. I was permitted to choose and apply the products they had, but there were no wipes, the lighting was poor, and the mirror was largely hidden behind the display. Nonetheless, the Mineral Fusion makeup I chose and applied looks good (for now, a few hours will tell whether it lasts or not), but it does feel a bit itchy (especially the eye shadow) and one of the ingredients is related to an acid that is known to cause sensitivity in allergy prone persons.

Naturkosmetik says …

Natural Products or Cosmetics nourishes your skin with minerals and vitamins and even more, their natural ingredients are actually beneficial for your skin without any harm.

Val Ovard says …

I know this is an old post now, but I promised I would share the link for when the digital edition of Splash was published online. May-June is ready to go and can be found at usaswimming.org/splash. Thanks for reading!

Keli Przybyl says …

Hello, nice website, do you have any tips on the best way to apply eyeliner? Thanks

says …

@Keli Unfortunately we don't have any tips that we distribute on this topic from the central offices. However, there are wonderful trained Team Members in your community Whole Foods Market Whole Body department who would be happy to chat with you. Next time you're in your store, please chat up the specialists in the Whole Body Department!

Courtney says …

I am so glad I found this. after not using makeup for years, I *love* how natural and light this makeup looks and feels! Just wish I could afford to buy all the colors I want at once :)

cheryl dillion says …

do you have kosher make up?

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