Whole Story

The Official Whole Foods Market® Blog

Nature's Path Organic

By Marc Hamel and Ha Lam, January 27, 2012  |  Meet the Blogger  |  More Posts by Marc Hamel and Ha Lam

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.


Nature’s Path has blazed an organic trail since CEO Arran Stephens founded the company in 1985. Along the way, he’s repeated the same mantra: “Always leave the soil better than you found it.”

The successful company, now 400 workers strong, has remained fiercely independent and family owned, guided by Arran and his adult son and daughter, Arjan and Joyti.

Nature’s Path was an early supporter of the Non-GMO Project, has reduced packaging waste with its innovative Eco-Pacs and EnviroBoxes and has always supported small farms.

Arran explains, "One of our main initiatives is to increase organic cropland and support family farms.” From granola bars to cereals to waffles, Nature’s Path is constantly creating deliciously nourishing organic products while seeking new ways to give back to communities.




St. McDuck says ...
I love Nature's Path and always have something of theirs in my kitchen. Their Love Crunch Dark Chocolate & Red Berries Granola is so good I'm surprised it's legal.
02/01/2012 6:28:12 PM CST
Lynne says ...
Wow do I love LOVE CRUNCH cereal!! I'm definitely a shelf cleaner when it comes to this cereal, and I'm sorry about that, but I just love it that much. Thanks for making your wonderful product available to a mere mortal like me!
02/08/2012 5:08:20 PM CST
Debora C says ...
Great video - thank you for all that you do and for providing us with wonderful, healthy products to feed our bodies!
02/10/2012 1:41:21 PM CST
Judy hill says ...
I am looking for the Give Back Granola Bars. Do yall have them?
12/05/2014 3:37:54 PM CST
Nikki - Community Moderator says ...
@JUDY - Our exact products differ between stores. Check with your local store to find out if they have these in stock!
12/05/2014 5:03:20 PM CST
Linda says ...
I am trying to find if WF carries Nature's Path Organic Mesa Sunrise cereal but can't seem to find it on your site. If you do how much is it for a 26.4 oz. bag? I live @ the foothills of Mt. Hood & it's a long drive.
03/11/2015 2:29:13 PM CDT
Nikki - Community Moderator says ...
@LINDA - Our prices and products will differ between stores. I would suggest checking with the store that is closest to you to see what they have in stock before heading over.
03/12/2015 4:27:53 PM CDT