Whole Story

The Official Whole Foods Market® Blog

Not Your Everyday Baking Basics

By Allison Burch, December 3, 2010  |  Meet the Blogger  |  More Posts by Allison Burch
We all know them well—sugar, butter, milk, flour—some of the baking basics. But what if you live a vegan lifestyle? What if you’re gluten intolerant? What if you’re allergic to dairy? What if you want organic? What if you just want to change it up a little?!? If you’ve been asking yourself these questions, then take a look at some of these unique baking basics and not-so-basics: Earth Balance Natural Spreads
  • Natural buttery spreads free of  trans fats,hydrogenated oils and artificial ingredients
  • Vegan and organic options
  • Severalvarieties to suit all your cooking and baking needs:Whipped Buttery Spread, Buttery Sticks, Soy Garden Spread, Shortening, Soy-Free Buttery Spread and Original Buttery Spread
Want to win a year’s supply of Earth Balance products and a $400 Whole Foods Market gift card? Then enter your original recipe in the Earth Balance Holiday Bake-Off. Visit Earth Balance’s Made Just Right website for contest details. 365 Everyday Value® Organic Vanilla Extract
  • From vanilla beans grown without the use of toxic and persistent pesticides
  • Extracted at the coolest temperature possible
  • Add smooth, rich vanilla flavor to your holiday baked goods
365 Everyday Value® Chocolate Chips and Chunks
  • A high-quality baking staple available at an everyday low price
  • Made with the good stuff - cocoa liquor, sugar,cocoa butter, vanilla andsoy lecithin (which is anemulsifier)- no cheap ingredients like vegetable or milk fat and vanillin.
  • Vegan and organic options
  • Several varieties with cacao content that packs a punch: White Chocolate Chunks (24% cacao), Semi-Sweet Vegan Chocolate Chips (41% cacao), Semi-Sweet Chocolate Chips (45% cacao), Organic Semi-Sweet Chocolate Chips Semi-Sweet (49% cacao) and Dark Chocolate Mini Chunks (70% cacao!)
SunSpire Chocolates Organic Fair Trade Baking Bars
  • Made with organic, Fair Trade cocoa from a few select Central American growers
  • A delicate balance of high cocoa content with cocoa butter for an intensely rich chocolate flavor and a silky smooth melted texture
  • No hydrogenated oils and no artificial colors, flavors or preservatives
King Arthur Flour Gluten-Free Baking Mixes
  • Gluten-free status, third-party certified by the Gluten-Free Certification Organization
  • Produced in a dedicated facility guaranteed free of the “top eight” food allergens: milk, eggs, peanuts, tree nuts, fish, shellfish, soy and wheat
  • Lots of gluten-free mixes to choose from: Multi-purpose Flour, Bread, Pizza Crust, Pancake, Muffin, Chocolate Cake, Brownie and Cookie
Simply Organic Gluten-Free Baking Mixes
  • A perfect addition to a gluten-free, organic diet plus they’re vegetarian and certified kosher
  • Free of hydrolyzed vegetable protein, modified food starch and hydrogenated oils
  • A stellar line-up of very tasty mixes anyone would love, gluten-free lifestyle or not: Pancake and Waffle, Banana Bread, Carrot Cake, Chai Spice Scone, Cocoa Biscotti, Cocoa Brownie and Cocoa Cayenne Cupcake.
Coconut Secret Raw Coconut Crystals, Nectar and Flour
  • Crystals and nectar are low-glycemic sweeteners made from the “sap” of coconut blossoms
  • Coconut flour contains 40% dietary fiber and is gluten-free, unbleached and unrefined
  • Minimally processed at low temperatures to ensure a raw product
  • Use crystals and nectar as sugar alternatives in your favorite desserts
  • Flour can be used for baking, to thicken gravy or as a boost to smoothies
Minerve Chestnuts
  • A time-saving alternative for a classic holiday nut
  • For a twist try deliciously nutty, crunchy and mildly sweet chestnuts in your dessert recipes, like this Pumpkin Streusel Bread
  • Several varieties available, including Whole, Pureed and Natural Vanilla Flavor
Organic Adriatic Fig Spread
  • The concentrated flavor of Adriatic figs captured in these outrageously rich preserves
  • Made with handpicked figs from Croatia, which are sun-dried then cooked to preserve flavor
  • Only available at Whole Foods Market®, this artisan spread is perfect for enjoying with cheese and crackers, in baked tarts or as a pastry filling.  Try it as an unexpected filling in our Thumbprint Cookies this holiday.
What unique baking product is a staple on your shelf?




Evan says ...
Great list! I also keep a bag of ground flaxseed around to use as an egg-replacer for binding.
12/03/2010 7:59:20 AM CST
Rhonda says ...
Awesome list!
12/03/2010 1:01:37 PM CST
CC says ...
Does Whole Foods have a chocolate policy? (I am concerned about slave labor.)
12/03/2010 1:23:59 PM CST
bepkom says ...
You can read all about our Whole Trade Guarantee here! http://www.wholefoodsmarket.com/products/whole-trade.php
12/03/2010 1:24:45 PM CST
Angela says ...
Looks great! Got any organic candy canes coming?
12/03/2010 2:26:41 PM CST
Jessica says ...
Glad to know there are products out there. I'm new to all of this and I need a great cookie recipe. My 1.5yr old is allergic to dairy, eggs, and nuts. She needs some Christmas cookies.
12/03/2010 3:03:08 PM CST
Jennifer is Always Sick says ...
I can totally relate. We had an interesting Thanksgiving here, but it turned out great with ingredient substitutions. Made my pumpkin pie with ground flax seed with water to replace the eggs and tofu mixed with maple syrup for the evaporated milk. I also use applesauce or pumpkin puree in place of eggs in cakes. Applesauce works as an oil substitute as well. I did pumpkin spice cupcakes. Delicious, and super popular with everyone. :) All due to the food allergies. I also like the allergen free chocolate chips you carry from enjoy life foods. All the taste, none of the pesky allergens. And Namaste is my favorite baking mix. I used that when we went gluten free for a time. It's a tasty and great mix that accommodates everyone with food allergies and sensitivities. :)
12/03/2010 4:09:18 PM CST
Stella says ...
Espresso powder is my secret weapon. A teaspoon in anything from cake to pudding will take "chocolate" to "CHOCOLATE" as a little will round out and deepen any chocolate flavor. Love it.
12/04/2010 9:33:29 PM CST
Beverlyjane says ...
I am glad I found your site. I sent the site to my DD who has Celiac Disease and cannot tolerate dairy either. She is a vegetarian too. Oie Vey. I am trying to make something exciting for her for Christmas finger foods. I will make seafood chowder and maybe veggie bundles wrapped in lettuce leaves all organic. But I wish I could do more things that are beautiful to look at and fun to eat.
12/14/2010 10:34:51 AM CST
Cynthia Sherman says ...
Thank you for this great listing of products, especially the gluten free products that I wasn't aware of. I'm going to try King Arthur's gluten free flour next. Recently, I tried Whole Foods' Bake House Gluten Free pie crusts. They are really, really good! Thank you for such a good product. The crust is flaky and tasty...maybe even better than a traditional pie crust. Keep the newsletter going with so many great products. I love Whole Foods Market.
12/16/2010 6:37:45 AM CST
Kathleen says ...
There are some oatmeal cookies without eggs... and shortbread is egg free too...
12/16/2010 9:33:45 AM CST
Kathleen says ...
Here are the cookies... we call them Aunt Eileen's Oatmeal cookies and they are a family favourite.... I add cinnamo, vanilla and chocolate chips or raisins. I wet the fork to flatten the cookies. NO EGG OATMEAL COOKIES 1 c. butter 1 c. brown sugar 2 c. flour 2 c. old fashioned rolled oats 1 tsp. soda dissolved in 1/4 c. hot water Cream butter and sugar. Add water with baking soda dissolved. Add flour and oats. Mix until blended. Roll dough into balls. Flatten with a fork dipped in flour. Bake at 375 degrees.
12/16/2010 9:35:31 AM CST
Dolores DeTavernier says ...
I receive your emails for sales & recepies. However, when I open it up there are several links, most of which do not explain what they are for. For example, I just clicked on the email muffins. Then I got 4-5 links. WHICH ONE IS FOR THE MUFFINS? I would like one click from the description in the email and get one item about what I just clicked. If this doesn't change by the new year, I will unsubscribe as it wastes my time and raises my blood pressure!!
12/16/2010 1:22:45 PM CST
Adela Buzescu says ...
The earth balance products are all made with soy and other vegetable oils through processes that makes more plastic then food. People, snap out of it! Saturated fats are not bad to you, we all need cholesterol in our diet. You want something better for your baking, try coconut oil. It's vegan! And extremely healthy. Do your own research, do not believe the food industry that can come up with any kind of "scientific evidence" to get your money.
12/16/2010 2:10:03 PM CST
Cooking4carnivores says ...
I just made these wonderful cinnamon pear muffins - http://www.cooking4carnivores.com/2010/12/quite-pear.html
12/17/2010 8:53:52 AM CST
Anna-Marie says ...
Has anyone heard of a product called "Chai Seeds"? If so, what is it? Thanks
02/08/2011 2:14:40 PM CST
Kristin Tingay says ...
Just wondering if the Vegan 365 chocolate chips(semi sweet) are dairy free?
12/29/2012 4:43:19 PM CST
Nikki - Community Moderator says ...
@KRISTIN - If you are looking for a vegan option, you will want to look for the 365 green package of chocolate chips that will be labeled "Vegan Chocolate Chips" on the front. You can also confirm that they are vegan by looking on the back of the package for the vegan symbol. Hope this helps!
12/31/2012 11:32:13 AM CST
sugarlandmom says ...
so are the 365 chocolate chips made with 'non-slave labor?" They aren't free trade certified. The link by bepkom below no longer works.
04/16/2013 2:23:41 PM CDT
Nikki - Community Moderator says ...
@SUGARLANDMOM - We are highly selective about what we sell, dedicated to strict product quality standards, and committed to supporting environmentally friendly agricultural and production methods. This includes our commitment to sourcing cocoa from responsible and reputable sources. Our vendor sources cocoa produced with worker well-being and good agricultural practices in mind. Our supplier pays a fair price to farmers and also ensures that money goes back into the community to help improve access to education and health care for everyone in the community.
04/17/2013 1:45:07 PM CDT
Cathy says ...
Do you carry Organic Baking soda and Organic Yeast? I do not see them at the Jericho NY store.
06/26/2013 2:15:00 PM CDT
Nikki - Community Moderator says ...
@CATHY - Our products vary between store locations so it's possible that the products differ between stores in the same town. Check with the Grocery team to see if it's something they carry in their region.
06/26/2013 4:49:51 PM CDT
Caroline says ...
Great article. I'm dealing with many of these issues as well..
06/28/2013 7:25:05 PM CDT
Betty says ...
Please, please bring back the 70% dark chocolate mini chunks. Nothing like them. Their replacement just doesnt taste the same. We used them for so many different things. Thank you for your consideration.
09/19/2013 2:28:00 PM CDT
dave says ...
I with Betty, please bring those 70% mini chunks back!
10/17/2013 12:48:20 PM CDT