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Premium Body Care® – A Worthy Challenge
| Meet the Blogger | More Posts by Chris Jensen At Whole Foods Market® we are proud of the years of work we’ve put into developing our Premium Body Care® standards. In this first installment of a 3-part podcast series, Lecia Rand, category manager for Whole Foods Market™ and 365 Everyday Value® brand supplements and body care, talks about these top-tier standards which took years to develop and continue to be a worthy work in progress.
- Whole Foods Market developed our Premium Body Care® standards to help define what “natural” really means in body care products.
- There are a lot of products that claim to be natural, but there is no regulatory standard for making that claim.
- Our experts spent years examining ingredients according to the strictest criteria for safety, efficacy and impact on the environment.
- They have found more than 380 ingredients that do not meet our standard.
- We recently reformulated most of our 365 Everyday Value® body care to meet our Premium Body Care® standards. We made that change and kept our prices at an affordable level, which was the biggest challenge.
- 365 Everyday Value® shampoos and shower gels are made primarily with surfactants, ingredients that make them lather are difficult to make to meet our Premium Body Care® standards. This is because our Premium Body Care® standards only allow the gentlest lathering agents.
- These ingredients are more expensive and though they clean just as effectively, lather a bit differently – a challenge for formulation.
- 365 Everyday Value® lotions cannot use ingredients like polyethylene glycol or other ingredients derived primarily from petroleum.
- Alternatives to the ingredients in lotions are also more expensive.
- 365 Everyday Value® shampoos, conditioners and shower gels with wonderful scents like lavender and fresh mint.
- Whole Foods Market™ USDA Organic Castile soaps that are rich-lathering, all purpose liquid soaps for bath and household use.
- A line of Whole Foods Market™ lip balms made with organic oils that will soon be USDA organic.
- Whole Foods Market™ organic bar soaps made in France.
- Whole Foods Market will work closely with our vendors to find new and unique ingredients that meet the premium body care standard.
- We hope to see more choices for ingredients that are effective and safe as our standard helps to shape the market for these products.
96 Comments
Comments
@Steph,
We don't current have a 365 Everyday Value sunscreen, but we do have several great other brands that we offer in all of our Stores. Call your local WFM for more details on pricing or availability. http://www.wholefoodsmarket.com/stores/all/index.php
Thanks!
04/08/2010 8:15:35 AM CDT
Alright!!! Good stuff here, I am a first time listener and glad I found it through a friends blog. Keep it up.
04/08/2010 8:27:46 AM CDT
Thanks for always supporting organic, healthy, good companies and products. I really appreciate it.
04/08/2010 8:29:02 AM CDT
I provide nutrition council to people and always mention the value of looking at your skin as part of the equation. I applaud your commitment on this front!
04/08/2010 8:56:43 AM CDT
Thanks for this post. I see "Natural" labels at ACME food stores now, and can't imagine the products are all they claim.
04/08/2010 10:07:36 AM CDT
Good work. Glad to see you moving this forward.
04/08/2010 11:10:14 AM CDT
Glad someone has taken up this charge, thanks for your excellent work.
04/08/2010 11:25:49 AM CDT
Great idea on your part!
04/08/2010 11:26:27 AM CDT
I really enjoyed this podcast. I buy many of your 365 brand items and love the fact that I can actually afford them.
04/08/2010 11:29:02 AM CDT
I actually teach swimming and have to use a lot of lotion. I use the 365 lotion because it seems to work and is a great price!
04/08/2010 11:31:15 AM CDT
A standard for natural products seems to make a lot of sense to me. Not totally sold that one company with products in the market is the best choice, but hey, great effort!
04/08/2010 1:59:18 PM CDT
I see this as a great move towards accountability for people claiming their products are natural. thanks for your work.
04/08/2010 2:52:45 PM CDT
I have never found any 365 dental care products, perhaps I am just missing them at my store, if not I think it would be great to add to your line.
04/08/2010 2:55:55 PM CDT
Funny for me to come across this podcast! I have a gigantic 365 shampoo in my shower which I love. I am happy to hear it is measuring up :)
04/09/2010 7:22:18 AM CDT
We do not make a 365 Everyday Value dental care line, but appreciate the suggestion! I'll pass it along to our Exclusive Brands team.
04/09/2010 9:20:26 AM CDT
The progression of body care over the last 5 years has really been incredible. I am happy that there are so many healthy options nowadays.
04/09/2010 9:48:45 AM CDT
Wow 365 toothpaste would be cool.
04/09/2010 9:50:43 AM CDT
I am going to your stores to look for a sunscreen for my kids which meets your standards. I presume California Baby stacks up.
04/09/2010 9:54:07 AM CDT
Pols are the first thing I look for on a body care product. If it has these listed, walk away. Good to know the 365 line doesn't contain Poly's!
04/09/2010 9:57:08 AM CDT
Love yourself, love your skin!
04/09/2010 10:22:14 AM CDT
I makes perfect sense to me, that you all would be the leaders in creating this standard! Thanks for your continued dedication to natural health products!
04/09/2010 10:57:16 AM CDT
Cool standard, cool series! Thanks for your efforts.
04/09/2010 11:13:39 AM CDT
Note: Hey Everybody!!Remember you can use your groceries in your health and beauty care regimens!!Your Olive oil, Coconut oil, Honey, Rose Water, Orange Blossom Water,Club soda, Essences, Essential oils,Milk, Oats,Cucumber,Avacodo,Citrus(juice and oils),Vinegar,Salt,Baking Soda,Corn Starch,Sugar...I could go on and I have only just discovered these things!!!!!Come on Join in the fun,the creativity, the saving, the "going green"!Love it!Try it!Please..Prove it DOES work!!!Tell your friends!
04/09/2010 3:27:14 PM CDT
P.S. Look up cinnamon and honey for acne and other skin care issues!!!!!!!!!!
04/09/2010 3:33:25 PM CDT
I recently tried a coconut oil, baking soda,cinnamon, honey mixture that could use alot of tweaking but worked and felt graet.Also not leaving my toothbrush too messy and nothing much in the way of residual gunk in your mouth. (U might find a better recipe than my 'thrown together' version, online)
Floss after brushing. Then, there isn't anything a good rinse will not get.
04/09/2010 3:42:12 PM CDT