Whole Story

The Official Whole Foods Market® Blog

Premium Body Care Quality Standards

By Chris Jensen, April 16, 2011  |  Meet the Blogger  |  More Posts by Chris Jensen
Products carrying the Premium Body Care symbol are the most exceptional personal care products available. They meet the strictest standards for quality sourcing, environmental impact, results and safety. Enjoy this introductory video on how Premium Body Care truly allows you to be good to your whole body.




cw says ...
It frustrates me that the FDA does not regulate body care care products! No, they are not considered food, but the ingredients are being absorbed and ingested into our bodies! Thank you Whole Foods for researching products before putting them on your shelves!
04/16/2011 6:34:39 PM CDT
Michelle says ...
This is just another reason why I love Whole Foods and shop there each week. I am so excited that they have taken initiative to lead the industry in protecting consumers from toxic body care. Thank you, Whole Foods!
04/16/2011 6:59:21 PM CDT
Erica C. says ...
The Whole Foods employees are so helpful when I have questions like this! I'm glad that one of the 4 factors is that the product has to work. I feel like I've seen "natural" products and it boasts a lot about how natural it is, but there isn't much on how well it works.
04/17/2011 8:48:15 AM CDT
Tara says ...
I'm so glad Whole Foods offers premium body care products!
04/17/2011 9:46:27 PM CDT
Tiffany says ...
Try www.clearyourcells.com antioxidant tea :)
04/20/2011 9:48:05 AM CDT
Kelly Ann T. says ...
I'm thirlled that I can get products that are non-toxic and safe for my entire family. This is just another reason to shop at Whole Foods.
04/25/2011 4:17:03 PM CDT
Geri S says ...
I LOVE Whole Foods Market and I’m so HAPPY that Whole Foods offers premium body care products!
04/25/2011 10:59:23 PM CDT
Maureen O'Connor says ...
Premium Body Care Standards - this is awesome news. I've been a Whole Foods shopper for years, you've become my trusty go-to source for both personal care products and groceries. Thanks for all you do:)
04/26/2011 11:32:46 AM CDT
Kerri says ...
When companies stop marketing "natural" being the same thing as "organic" I will be a happy camper. Thank you Whole Foods for NOT being one of these companies.
04/26/2011 12:27:19 PM CDT
Meagan says ...
I love how Whole Foods doesn't do the whole deceptive advertisin thing, what you see is why you get (as far as natural vs organic) and that is awesome!
04/27/2011 6:52:13 AM CDT
Janice says ...
the video makes a very good point - FDA does not have any standards on what qualifies as / is defined as natural nor regulates natural body care products. It would be very beneficial and helpful to consumers if there was a standard so we know what is safe for our body and for the environment. Kudos to Whole Foods for their 2 year research to develop this premium body care line.
04/28/2011 12:21:46 AM CDT
Lynda says ...
this is helpful to know since we normally don't think about how much products we use affect our whole body. thanks for the info!
04/29/2011 12:33:16 AM CDT
Amy Lynn says ...
Crazy to think of all of the different products we use daily and how damaging they can be.
05/02/2011 10:35:52 AM CDT
Terresa says ...
Do you have the same sort of standards for facial cosmetics? Because I notice that many of the ingredients that you list as "unacceptable" for premium body care are found in the cosmetics sold in your stores. Why the difference, and is there an unacceptable list for the face? I would love to see the list.
07/03/2011 10:07:14 AM CDT
bepkom says ...
@Terresa: Our Premium Body Care standards apply for all products sold in our Whole Body department. If you'd like to know more about this, you can listen to this podcast....there's great information in there! http://blog.wholefoodsmarket.com/2011/05/body-care-cosmetics-women/
07/03/2011 10:08:18 AM CDT
Terresa says ...
Thank you, @Michael, but I am still confused. I have a Mineral Fusion mascara in front of me that contains Synthetic Wax as it's fifth ingredient, but Synthetic Wax is "not acceptable" on the Premium Body Care Quality Standards. Before buying anything else, I looked at a lot of the ingredients in this line, and almost every product I looked at had ingredients that were deemed "not acceptable." So are facial cosmetics not in the Whole Body department?
07/11/2011 3:02:44 PM CDT