Whole Story

The Official Whole Foods Market® Blog

Secret Ingredient Showdown

The Secret Ingredient Showdown was a great time! Check out our highlights reel. Are you ready for the hottest kitchen competition yet? Grab your fork and hold on tight for the Secret Ingredient Showdown! It's an East vs. West Team Member cooking contest a la Iron Chef, broadcast live online. Searching for excellence, the East has built its culinary force with one Team Member from each Eastern region, encompassing Florida, the South, the entire Atlantic seaboard, New York and London. From Texas and the Midwest through the Rockies to California and north to Vancouver the West has done the same, confident that their frontier spirit will prevail. Learn more.

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