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Top Honors from Cooking Light’s 2010 Taste Test Awards

Read on for a chance to tell us which products meet your personal taste test and you might win a year’s subscription to Cooking Light. I’ve always been a sucker for store brands, even before I had ever heard of Whole Foods Market. Why pay more for the same thing, I say. The problem is sometimes the store brand doesn’t quite taste as good as the name brand and you have to make the cruel decision between budget and taste. So, when I was introduced to Whole Foods Market 365 Everyday Value line of products, it was a revelation! I got the best of all worlds—an affordable product with lots of organic options, free of ingredients I try to avoid like hydrogenated fats and high-fructose corn syrup, and best of all they taste just as good (and often better) than similar name brand products. You might think I’m a little biased since I now work here, but I’ve got experts who agree with me. Our exclusive store brands made the cut in six categories of Cooking Light magazine’s 2010 Taste Test Awards. Check out Cooking Light’s October issue for all the winners and take a look at these favorites from Whole Foods Market: 365 Everyday Value Organic Unsalted Butter Whole Foods Market 100% Whole Wheat Bread 365 Everyday Value Organic Diced Tomatoes, No-Salt Added 365 Everyday Value Organic Oat and Honey Granola 365 Everyday Value Mayonnaise GRAND PRIZE WINNER IN THIS CATEGORY! 365 Everyday Value Albacore Tuna in Spring Water Want to win a year of Cooking Light? Tell us which 365 Everyday Value or Whole Foods Market products win your personal taste test awards. On Oct. 12th we’ll pick five reader comments at random to receive a free year-long subscription to Cooking Light magazine.

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259 comments

Comments

Kate says …

I love the 365 brands. They are affordable and delicious - what else could you ask for! I guess I'd have to say my favorite is their orange juice. Not a fancy answer - but yummy, affordable orange juice is sometimes hard to find - with 365, it's not.

yvonne says …

Definitely the Organic unsalted butter! I love that it is organic and priced right. My closest Whole Foods is an hour away so every time I make a trip up, I bring a cooler and stock up!

Leigh says …

A great deal of 365 Value Products make it into my diet - the chunky peanut butter, pita chips, and canned black beans are all regulars. I love that Whole Foods gives healthy, delicious, and often organic store-brand options.

Allen Small says …

My favorites have to be your tomato paste and capers. Oh, and I love using your frozen fruit for making smoothies.

Jennifer Caban says …

Our top must have is the 365 brand Cereal bars.. Apple flavor!!!! My son loves them and I am happy to have him turned on to a healthy snack without hydrogenated oils and sugar!!! He keeps one in his backpack for that mid day snack!! Thanks for having a healthy snack for the teenagers!!

Sarah Bower says …

I love the 365 Brand mayonaise. I'm really picky about mayo, and used to ONLY buy Dukes. One day I was in the store and decided to give your brand a try...and I actually like it better!

Diana Gervits says …

We love your soy milk and the price is awesome too! Your frozen veggies are also wonderful quality and I love using them in stir fry's and pilafs. Also, Whole Foods gluten free bakehouse is first rate! I love the muffins and the pies are awesome.

Karen Hale says …

My family loves the dark chocolate covered almonds the most. Go figure! The kids also really like the gummy vitamins.

Karen S. says …

my favorite 365 brand item has to be your Soy Crispettes! I stay well-stocked and take a bag with me when I go see a movie. Then I have a healthy, lower-cal, and affordable snack versus theater popcorn. The Ranch flavor is especially tasty!

Caroline says …

365 Orange Juice with Heavy Pulp! It's the best tasting orange juice I've ever tasted.

Noelle Kelly says …

All the bean products 365 Value products rock my house. So quick and so tasty without any extra additives. I love it. I need to stock up again when I make my monthly trip to Whole Foods.

Kristina says …

We love the 365 products, but the one that my children love the best is the organic Shells & Cheese. They refuse to eat Kraft Mac & Cheese or any other brand. We have to have the 365 Shells & Cheese at least 5 days a week with dinner. If it were up to them, we would have it with lunch and dinner every day! Thanks for making a great product! It wasn't easy for my kids to give up certain foods that they love or not getting the type of cereals that they were accustomed to, but this was the easiest and most shocking switch that we made! It makes my kids more open to trying everything else!

Kristy says …

Butter chicken frozen entree, yum!

Anna McD says …

I love the 365 granola! and all the pasta sauces

Jennifer says …

I love the 365 crunchy peanut butter! It's my "go to" peanut butter.

Laura M says …

i love the 365 creamy peanut butter. great value and great taste!

Reign says …

365 Organic Light Soymilk (Original) is a staple in my house, and the 365 Touch of Honey Whole Wheat Bread is HANDS DOWN the taste test winner!!! It's the best sliced bread there is. PERIOD. Thank you so much for this article. I can't wait to try the mayonnaise.

mary says …

The 365 cola is great. One of my favorite "treats" for myself

Sharyn Obsatz says …

I like the 365 cheeses, especially sharp cheddar and colby jack, because they are vegetarian -- made with non-animal rennet. I also like the vegetarian shredded parmesean cheese. I eat it straight from the container.

kayleigh says …

I love your 365 organic dijon mustard! I won't buy any other kind and I put it in everything!

Kathy says …

I like the 365 Everyday Value Veggie Chips!

Barb says …

I love the cannelini beans and Extra Virgin Olive Oil

Erica says …

The oat and honey granola is the best. :)

Roseanne says …

I use 365 tomatoes and mayonnaise all the time. The mayo tastes fresh, the tomatoes are great, and I know they are good products for me. I started buying 365 mayo when I noticed the mayo I usually used all of a sudden had corn syrup in it. I took it back and got 265. It's so much better, and better for us. Thanks, Whole Foods!

Nancy says …

I like the Whole Foods Market 365 milk products. I used to buy Horizen, however the "365" brand has the same great taste and organic quality, with the added benefit of a lower price.

Erica StGermain says …

365 Cream Cheese is smooth and fresh and goes great on the bagels from Iggy's!

chambleechick says …

at the top of my list is the 365 everyday value olive oil. I also buy the canola oil, paper towels, canned beans, key lime soda just to name a few.......I love the 365 everyday value items because I can buy quality items from a store that I trust at mainstream supermarket prices!

Shann Palmer says …

I have yet to find a 365 Everyday Value product I don't like- but if I have to pick a favorite, it would be the organic whole wheat mini-toast! It's good for dipping, for spreading, for munching! And even for an upset stomach with a little ginger ale!

Vegmama says …

I love 365 dark chocolate with coconut flakes! It is great chocolate and the perfect little treat!

shannon says …

The 365 brand garbanzo beans, they make the BEST hummus. I know what you are thinking, all beans are the same. Well, they are not. Some are mushy in the can. Not the 365 brand.

Beth says …

I LOVE the 365 organic cereal bars!

Laura says …

I love the tasty fresh organic produce!

kelly campbell says …

I have been shopping at Whole Foods for abount 10 years now and you just opened a beautiful new Coddingtown store in Santa Rosa. Thank you so much! My favorite 365 items are the Pasta Sauce, Basmati Rice, Veggy Straws, Lime Frozen Fruit Bars! The 365 Pasta sauce tastes better than any other sauce in a jar and I love that it is organic and healthy. My children love the Veggy Straws and the Lime Frozen Fruit Bars. We have also used the Lime Frozen Fruit Bars to make Margaritas!

Julie L. says …

The 365 whole wheat elbow macaroni. What's fantastic about it is that it's the only "whole wheat" pasta that I've found that no one can tell is whole wheat. I use it to make a healthier mac n' cheese for my kids and they love it.

Michele Litsky says …

I'm never disappointed when I decided to buy a 365/Whole Foods Brand item. Usually, I go with it because the price is always right. The organic shredded cheddar cheese was great, the pasta sauce, organic pastas. I've bought so many items that are great. The one that we always buy is the 365 whipped cream cheese. It tastes great and the price is great. You can always find a tub in our fridge.

Stephanie Cancienne says …

I love the 365 nut butters. ALmond butter, Cashew butter, and peanut butter. I buy all of them (creamy and crunchy). I can't get enough, they are so delicious and the only ingredients on the jar are the nuts.

Dawn says …

Oh my goodness Whole Foods yogurt selection is incredible! I just tried the SO Delicious Coconut Milk Yogurt and Coffee Creamer yesterday, and I am hooked! My children LOVE the Stoneyfield cream on top yogurt. The 365 Brand milk is so affordable, and it's nice knowing that it is organic and good for my children. PLUS it tastes wonderful. And every time we go into Whole Foods, my two little girls are SO excited to grind up some Honey Roasted Peanut Butter!!

SusieBee says …

So many to pick from! The 365 tomatoes are great and any canned beans. Also, love the in-store ground almond butter.

Melissa says …

365 Organic Creamy Peanut Butter tastes just like my old favorite Jif! I used other organic brands for years, but every now and then would buy a jar of Jif and savor the deliciousness, then I tried the 365 brand! AWESOME! I actually buy just about everything 365, to save money. The orange juice is great, butter, canned beans, frozen vegetables, cereals are all better than many brand names that you'd buy at a standard grocery store. I'm a long time fan of Cooking Light, so glad to see these two come together!

Sumin Kim says …

As a mom I'm always trying to look for healthy snacks for school because my son won't take veggies for snacks. My kids love the 365 chocolate animal crackers. I love them because they are not as sweet as other brands. The 365 unsalted mini pretzels are really good as well. I love that there is no added salt.

Deanna says …

I can't believe my favorite didn't make the cut-Chicken broth! I always have this stocked in my pantry to add a pop of flavor to almost every dish I cook! :)

Cindy and Danielle says …

Love them all !! Too hard to choose just one... Sorry!

Chelsea says …

I love the 365 almond butter! I eat it on oatmeal, apples, toast, and sometimes even by itself!

Denisse Medina says …

I highly recomend the Whole Foods' 2% Milk, it is creamy and delicious, I have a glass every night and I love it

Carol H says …

We love the 365 Organic Chipotle Citrus Barbecue Sauce. I have not been able to find it the past year and I so hope it hasn't been discontinued. But it is my very favorite 365 product. Yum!

Louisa De Collibus says …

The balsamic vinegar is wonderful and the price is just right . No more doing taste tests and being disappointed and trying to figure out which dish you can use up all the old, rejected vinegars in.

Diana Mitchrll says …

I love so many Whole Foods Market/365 brand foods and Vitamins. The Corn Flakes are yummy,can tomatos are Awesome...so is all of their tomato products...but the 365 Organic Worcestershire Sauce is to die for...better than anything else out there. Thanks Whole Foods for making the world a better place to live. YOU ROCK!

Linda Jones says …

We use so many 365 Everyday Value Products. Here are a few that I could not live without....365 Extra Virgin Olive Oil, 365 Organic Ketchup and 365 Organic Mac and Cheese (blue box). We love WF...it is our favorite store.

Allie says …

365 Everday Value Albacore Tuna on a sandwich with avocado is super yummy!!

Melissa says …

We love the 365 creamy peanut butter and 365 granola.

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