Whole Story

The Official Whole Foods Market® Blog




Jason Mehl says ...
Great pod cast, I had no idea about this. It's good that they're going to be held accountable.
04/22/2011 6:36:55 AM CDT
Claire says ...
Thanks for the clarification. I always have no idea what all the labels mean! There are so many. I mean natural versus organic, you'd think they were the same thing! They definitely need to uphold strict standards on what can be labeled organic.
04/27/2011 10:01:10 PM CDT
Steph says ...
thanks for clarifying this stuff! appreciate the transparency and that stores will be held accountable.
05/01/2011 5:09:08 PM CDT
Chrissy Torres says ...
Thanks for stepping it up and trying to get everyone to uphold a better standard. June 1st will be a great day.
05/02/2011 10:50:42 AM CDT
Robin says ...
Certifying that a skin care product is organic in no way ensures quality of the product. It only ensures that the ingredients that are claiming to be organic are indeed organic. As a dermatologist, I can assure you that the best products are the simplest formulations. Many 'organic' skin care products that have a long list of extracts in them might be truly organic but carry a large risk of both irritation and allergic reaction. Just because something is good and healthy to eat does not make it something you want or should put on your skin.
05/07/2011 5:58:30 PM CDT
John Dobroski says ...
Thank you Whole Foods! Several companies, like Dr. Bronner's, have been fighting this for a while. I shop only at Whole Foods and appreciate your commitment to the health of your customers.
05/11/2011 2:24:41 PM CDT
Stephanie Greenwood says ...
I am so glad that Whole Foods has adopted this policy! Kudos to Whole Foods for upholding the law when it comes to organic labeling practices. I just hope that people realize that this changes the way that the products on the shelves are labeled, and not necessarily the ingredients in the products. This change makes ensures that any product labeled "organic" is truly organic. But do note, that there will still be plenty of non-organic/synthetic-filled products on shelves, they'll just be labeled "natural" instead.
05/11/2011 11:16:33 PM CDT
Jennifer says ...
I am so glad Whole Foods have taken their own initiative to enforce their own standards for health and beauty care. Something the government and FDA have yet to do. I have stopped using most of my toxic products, and keep trying to find safer alternatives. I check the skin deep website all the time to see which products have the lowest toxicity (level 0-2). You may even say I've become obsessed. I am guessing what's safe when I buy products from other health food stores, and then I get home and find out they are some of the worst offending products with moderate to high toxicity. Ugh! I am glad to learn I can have peace of mind buying from Whole Foods. I am glad that you have a list of 400 undesirable ingredients, and that organic means 95% organic and USDA certified. I cannot wait to take a trip to my nearest store. I read that last year Europe cited 11,000 ingredients unsuitable for skincare and the U.S. found only 11. How scarey, and shocking! The FDA and U.S. government sure could learn a lot from you. Can't wait until June 1st, and can't wait until they pass a safe cosmetics bill.
04/10/2012 10:57:56 AM CDT
Hamza says ...
This is really great news for people that use organic products . im sure people will appreciate your products and use them well for body care .
08/15/2012 11:51:00 AM CDT
hina says ...
do you have maracuja oil for face as a moisturizer
09/10/2012 2:26:15 PM CDT
Nikki - Community Moderator says ...
@HINA - All of our products vary between regions and store locations. Reach out to your local store to see if they offer this product. You can find their contact information at http://www.wholefoodsmarket.com/stores/list.
09/11/2012 4:34:15 PM CDT
jianya says ...
I want to know that if these brands are in your store such as Avalon,Aubrey ,Desert Essence, Giovanni, Nature's Gate,Nourish, Ecover, Seventh Generation etc. Thanks!
03/08/2013 8:07:23 PM CST
Nikki - Community Moderator says ...
@JIANYA - Most of our stores should carry these brands but since our vendors can vary between regions, I would suggest reaching out to your local store to see if they have these in stock. You can find a list of stores on our website at http://www.wholefoodsmarket.com/stores/list.
03/10/2013 3:00:43 PM CDT
A Nap says ...
I am having a difficult time finding certified skin products where I live. I searched the web and found organic consumers .org/ body care, which lists the manufacturers that use certified organic ingredients but can't find any of the producers on my list. So therefore, I am extremely happy that Whole Foods will be coming to my area and that they have adopted the policy about certification.
03/02/2014 2:00:49 PM CST
Marinelia says ...
I would like to learn more about the organic products.
03/28/2014 12:35:54 PM CDT